Make Your Data Work For You
Recent legislation has transferred data ownership from the enterprise that collects the interaction to the consumer that initiated it. A data point could be a "Like" on Facebook, content watched on Netflix, a search query on Amazon, a movement recorded by a fitness tracker, or any other event logged by a company on a server. Rather than giving consumers agency over their own data, businesses and entrepreneurs are instead exploiting loopholes in the new legislation to maintain the status quo. Legislators create laws, but they are unable to develop the tools needed to take advantage of them. lockr fills that void, giving people the power to access information, to opt in/out of data collection practices, and to be forgotten. Instead of fighting to maintain the status quo, we should embrace transparency and create a new relationship with consumers. lockr will be the first of a new wave of such companies embracing a Direct From Consumer (DFC) model. Instead of opting out of any service which relies on tracking, users will instead leverage their own data in this next generation of commerce. Businesses that rely on and collect data are not inherently bad or in opposition of lockr's business model; they?re potential partners that can collaborate and construct a better and more even value exchange between consumers and trusted services.