| Date | Title | Description |
| 08.07.2024 | Deep Sync Launches New Lookalike Audience Building Capabilities for Social Media Campaigns | Deep Sync Launches New Lookalike Audience Building Capabilities for Social Media Campaigns
Deep Sync
Deep Sync, a leading provider of omnichannel identity & data solutions, has launched an AI-powered lookalike audience builder inside it... |
| 13.06.2024 | NIELSEN SELECTS LIVERAMP TO CONNECT ADVANCED AUDIENCES FOR BIG DATA AND CROSS-PLATFORM MEASUREMENT AND PLANNING IN NIELSEN ECOSYSTEM | LiveRamp's RampID technology supports data integration and granular insights for publishers and buyers
NEW YORK, June 13, 2024 /PRNewswire/ -- Nielsen, a global leader in audience measurement, data and analytics, today announced that LiveRa... |
| 06.06.2024 | Databricks Doubles Down on Delta Sharing Open Ecosystem With Product Innovations and Strategic Partnerships | New and Expanded Partnerships Span Industries, Including Financial Services, Healthcare and Life Sciences, Marketing and Advertising, and More to Enable Cross-Platform Collaboration
New Marketplace Listings Feature Data, AI Models, and Solu... |
| 30.04.2024 | MobileFuse Expands Partnership With LiveRamp, Increases Publisher Fill Rates over 300% | Leading digital advertising platform, MobileFuse, and LiveRamp's Authenticated Traffic Solution help publishers improve privacy-centric monetization by 303%
NEW YORK, April 30, 2024 /PRNewswire/ -- MobileFuse, one of the largest in-app, CTV... |
| 11.04.2024 | Meet the 33 rising stars of adtech solving digital advertising's toughest challenges | Advertising Meet the 33 rising stars of adtech solving digital advertising's toughest challenges
Lauren Johnson and Lara O'Reilly
2024-04-11T17:45:10Z
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| 04.04.2024 | Adapting to a Cookie-less Future: The New Frontier of Digital Identity in Advertising | As the digital advertising industry faces the decline of third-party cookies, it’s crucial for stakeholders – brands, publishers, and advertisers – to pivot toward more resilient and privacy-centric strategies.
Those who survive will be tho... |
| 29.03.2024 | Dentsu announced the official launch of Merkury for Media | Dentsu announced the official launch of Merkury for Media, the network’s latest offering within its unrivaled global data, identity, and insights platform, Merkury. The new product is the only one live in-market today where every dollar of ... |
| 28.03.2024 | Adobe unveils Adobe Experience Platform Innovations | At Adobe Summit – the world’s largest Digital Experience Conference – Adobe announced major Adobe Experience Cloud innovations that enable brands to unify customer data across their organization, a necessary ingredient to implement and deri... |
| 14.03.2024 | Teads expands exclusive global partnership with LG Ad Solutions | Teads, the global media platform, announced an expanded global partnership with LG Ad Solutions, a global leader in connected TV (CTV) and cross-screen advertising, on exclusive CTV native advertising inventory in Germany, Austria, Switzerl... |
| 26.01.2024 | LiveRamp Achieves Digital Advertising Alliance AMI Certification for Sustainable Marketing Solutions | LiveRamp is the first company in the industry to become Addressable Media Identifier (AMI)-certified by the Digital Advertising Alliance (DAA), the ad industry’s self-regulatory body for relevant digital advertising. Publishers, marketers, ... |
| 18.01.2024 | LiveRamp to Acquire Habu | LiveRamp (NYSE: RAMP), a San Francisco, CA-based provider of a data collaboration platform, acquired Habu, a San Francisco, CA- and Boston, MA-based data clean room software provider, in a cash and stock transaction valued at approximately ... |
| 14.12.2023 | TripleLift and LiveRamp Expand Partnership to Deliver Best-in-Class Reach by Combining First-Party Publisher and Advertiser Data | TripleLift Audiences and RampID allow users to create lookalikes of their own data to expand audiences across an environment
Ad tech platform TripleLift, and data collaboration platform LiveRamp announced an integration of TripleLift Audien... |
| 15.11.2023 | This week in data: Data moats, generative AI and how to outperform your peers | Are you ready to bring more awareness to your brand? Consider becoming a sponsor for The AI Impact Tour. Learn more about the opportunities here.
In this week’s carcast, we discuss data moats, the generative AI iceberg and ways to outpace t... |
| 18.10.2023 | LiveRamp Integrates with AWS Entity Resolution for Enhanced Marketing Interoperability | LiveRamp a leader in data collaboration, launched its new partner solution for AWS Entity Resolution by Amazon Web Services (AWS). LiveRamp’s leading identity resolution capabilities now support additional identifier types and are available... |
| 17.10.2023 | LiveRamp and Yahoo Partner to Scale Addressability Across the Ad Ecosystem | Publishers, marketers, and more will be able to leverage better post-signal connectivity
LiveRamp the leading data collaboration platform, and Yahoo announced an expanded partnership to scale addressability and enhance reach and interoperab... |
| 06.09.2023 | Integral Snags $7M In Seed Funding for Its Healthcare Data Privacy Platform | The process of exchanging sensitive health data is complex and time-consuming, as healthcare entities are required to comply with stringent privacy standards when sharing and analyzing this information. On Tuesday, a startup focused on spee... |
| 05.09.2023 | Integral Secures $6.9M to Expand Real-Time Compliance for Life Sciences | What You Should Know:
– Integral, an innovator in safeguarding privacy and maximizing data quality raises $6.9M in seed funding to protect sensitive health data and provide automated expert certification software that enables health and lif... |
| 26.06.2023 | A Crash Course In Understanding The Enterprise-Wide Value Of Data Collaboration | Data CollaborationNicoElNino - stock.adobe.com |
| 02.03.2023 | LiveRamp And Adobe Real-time Customer Data Platform Enhance Insights And Activation With RampID | LiveRamp, the leading data collaboration platform, announced a new partnership with Adobe Real-Time Customer Data Platform (CDP), part of Adobe Experience Cloud, to natively offer the benefits of LiveRamp’s people-based identifier, RampID. ... |
| 01.03.2023 | LiveRamp Launches Secure and Flexible Data Collaboration Capabilities for Cross-Screen Measurement Across Multiple Partners | LiveRamp introduced a new module for privacy-safe, multi-party collaboration to unlock cross-screen measurement and more on its Data Collaboration platform. The solution is designed for brands, publishers, retailers, platforms and data prov... |
| 03.11.2022 | LiveRamp and Meta Expand Partnership to Power Seamless Activation, Measurement, and Optimization | LiveRamp deepens integration with Meta, now including Conversions API, to enable end-to-end, person-based marketing
LiveRamp announced an expanded partnership with Meta, enabling marketers to privately and securely use their first-party dat... |
| 13.10.2022 | Embracing Ecosystems To Foster Value | Travis Clinger, SVP Addressability and Ecosystem, LiveRamp. |
| 23.05.2022 | Howard University Computer Science Students Compete in Inaugural Alistair Chanelle Group and LiveRamp Innovation Competition | Practitioner-led real world innovation programs are vital in the mentorship and coaching of the next generation of innovators, computer scientists and engineers.
MIAMI (PRWEB) May 23, 2022
Tech Startup advisor Alistair Chanelle Group teamed... |
| 10.02.2022 | PubMatic and LiveRamp Post-Cookie Partnership Boosts Publisher eCPMs 101% | LiveRamp® (NYSE: RAMP) and PubMatic’s (Nasdaq: PUBM) global partnership to deliver improved omnichannel addressability is helping publishers worldwide boost their effective CPM (eCPM) up to 101%, according to a just-released case study. As ... |
| 15.12.2021 | Outlook 2022: What We Can Expect From Advertising & Media | Pending regulatory approval, in 2022 the merger of Discovery and Warner Media is expected to happen. ... [+] (Photo Illustration by Rafael Henrique/SOPA Images/LightRocket via Getty Images)SOPA Images/LightRocket via Getty Images |
| 01.12.2021 | Commenting Leader Insticator Partners with LiveRamp, Providing Publishers with Access to Its Authenticated Traffic Solution | This partnership unlocks a new premium demand marketplace for Insticator’s publishing partners, giving them a process to activate their authenticated inventory easily across channels and formats, including cookieable and cookieless environm... |
| 12.10.2021 | LiveRamp : Launches Enhanced TV Platform With Support from Innovid, E.W. Scripps Company, Publica, Philo, Plex, Univision and Dish | LiveRamp (NYSE: RAMP), the leading data connectivity platform, today announced that it has added streaming inventory forecasting and data collaboration capabilities into its TV platform. With these additions, LiveRamp TV becomes the first a... |
| 03.08.2021 | LiveRamp Names David Pann Chief Product Officer | Former Vice President of Global Search for Microsoft Will Accelerate Product Development Velocity, Strengthen Platform Capabilities, and Scale LiveRamp’s Global Business
Chief Technology Officer, Mohsin Hussain, Elevated, and Will Report Di... |
| 15.07.2021 | LiveRamp Announces Senior Leadership Appointments | Diego Panama Promoted to Chief Commercial Officer Former BlueKai Founder Grant Ries Promoted to Executive Vice President of Emerging Markets
LiveRamp the leading global data connectivity platform, announced the following leadership appointm... |
| 30.06.2021 | MMA Global Launches Data Think Tank Led by LiveRamp, Snowflake and The Trade Desk | By uniting the companies driving the world into a data-driven future and the marketers on the forefront of the industry, we will bring order and understanding to the world of options and challenges in data.
NEW YORK (PRWEB) June 30, 2021
MM... |
| 14.04.2021 | Building customer-first relationships in a privacy-first world is critical | Travis Clinger Contributor
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Travis Clinger is SVP, head of addressability and ecosystem at LiveRamp, a data connectivity platform safely moving data through the pipes connecting most every brand, tech platform, publisher and... |
| 09.03.2021 | Tech Leaders Predict 15 Ways UX Design Will Soon Change | getty |
| 08.03.2021 | 13 Big Retail Tech Trends To Watch For In 2021 | getty |
| 10.02.2021 | 15 Tech Industry Leaders Share Their Top Priorities For 2021 | The Covid-19 pandemic caused setbacks in every industry. In the tech industry, where companies are usually only as successful as they are cutting-edge, these unexpected circumstances forced many leaders to change their plans in 2020, thus f... |
| 10.02.2021 | 15 Key Questions To Help Tech Leaders Prioritize Projects | Every leader needs to master the ability to strategically prioritize projects. This essential skill helps managers develop solid action plans for completing the many tasks on their team’s plates. When adjusting to evolving factors is the on... |
| 09.02.2021 | Encrypted data handling startup DataFleets acquired by LiveRamp for over $68M | LiveRamp has acquired DataFleets, a fresh young startup that made it possible to take advantage of large volumes of encrypted data without the risk or fuss of decrypting or transferring it. LiveRamp, an enterprise data connectivity platform... |
| 21.01.2021 | 16 Effective Ways To Diversify Your Tech Talent Pipeline | Many companies are developing diversity, equity and inclusion programs. Among the many benefits is a team that more fully reflects—and can therefore better serve—a company’s broad customer base. As technology’s impact in both the business a... |
| 23.07.2020 | Let’s close the gap and finally pass a federal data privacy law | Jerry C. Jones Contributor
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Jerry C. Jones is the EVP, Chief Ethics and Legal Officer of LiveRamp (NYSE: RAMP), where he leads the legal and data ethics teams and assists in the strategy and execution of the company’s strate... |
| 02.03.2020 | mParticle raises $45M to help marketers unify customer data | mParticle, which helps companies like Spotify, Paypal and Starbucks manage their customer data, is announcing that it has raised $45 million in Series D funding.
Co-founder and CEO Michael Katz told me that the company has benefited from br... |
| 24.06.2019 | LiveRamp To Acquire Data Plus Math | LiveRamp (NYSE: RAMP), a data platform provider, is to acquire Data Plus Math, a Boston, MA-based provider of a platform to buy, sell and measure data-driven television.
The amount of the deal was not disclosed.
The combination of LiveRamp ... |
| 15.04.2019 | American identity management company Liveramp acquires Dutch blockchain startup Faktor: Here’s why! | Consumer privacy regulations such as General Data Protection Regulation (GDPR) and California Consumer Privacy Act (CCPA) will be effective from 2020. This requires companies to ensure compliance more than ever before.LiveRamp acquires Fakt... |
| 12.04.2019 | LiveRamp Buys Consent Management Platform Faktor | LiveRamp (NYSE: RAMP), a San Francisco, CA-based identity platform powering exceptional experiences, acquired Faktor, an Amsterdam, The Netherlands-based provider of a privacy and consent management platform.
The amount of the deal was not ... |
| 19.11.2016 | Funding roundup - week ending 11/19/16 | FanDuel and DraftKings merged; Facebook bought FacioMetrics; Hulu acquired The Video Genome Project
Facebook acquired FacioMetrics, a developer of vision-based customer solutions. No financial terms of the deal were disclosed.
FacioMetrics ... |
| 05.10.2016 | Vaizra Investments Joins $3M Funding for TapFwd | TapFwd announced the launch of its mobile data marketplace, as well as a $3 million dollar seed round led by Partech Ventures. TapFwd will use the funding to expand the capabilities and coverage of its mobile data marketplace, which current... |
| 14.09.2016 | Canaan Leads $6.5M Series A for Arbor | New York-based, Arbor, which provides a marketplace for people-based data, announced it has raised $6.5 million in Series A funding. Canaan Partners led the round with participation from First Round Capital. As part of the latest financing,... |
| 10.08.2016 | The EU Privacy Shield one week in: A privacy exec’s perspective | We are excited to bring Transform 2022 back in-person July 19 and virtually July 20 - 28. Join AI and data leaders for insightful talks and exciting networking opportunities. Register today!
The privacy community was abuzz this past week, a... |
| 10.08.2016 | The EU Privacy Shield one week in: A privacy exec’s perspective | The privacy community was abuzz this past week, as the new Privacy Shield Framework opened for business. On August 1, companies could begin self-certifying under this new program, which replaced the 15-year-old EU Safe Harbor Framework gove... |
| 25.02.2016 | Shining a Light on Farook's Activity | As the FBI diligently set about following every lead in the San Bernardino shooting case, did it ever stop and take a look at what marketing companies collect? I’m currently participating in a research group examining the implications of th... |
| 26.01.2016 | Consumer Data Startup Eyeota Lands $7M Series A For International Growth | Eyeota, an ad-targeting and consumer data startup based in Singapore, will grow its technology platform and international offices after raising a $7 million Series A. Investors include Global Brain Corporation, Infinity e.Ventures, and Proj... |
| 17.09.2015 | Data provider LiveRamp adds linking of offline/online customer data to its resume | We are excited to bring Transform 2022 back in-person July 19 and virtually July 20 - 28. Join AI and data leaders for insightful talks and exciting networking opportunities. Register today!
LiveRamp, a division of database marketing giant ... |
| 17.09.2015 | Data provider LiveRamp adds linking of offline/online customer data to its resume | LiveRamp, a division of database marketing giant Acxiom, is today launching a new service that connects an identified customer’s offline and online actions to help measure the effectiveness of marketing campaigns.
Called Customer Link, it o... |
| 17.03.2015 | Why data scientists and marketing technologists are the hottest jobs of 2015 | We are excited to bring Transform 2022 back in-person July 19 and virtually July 20 - 28. Join AI and data leaders for insightful talks and exciting networking opportunities. Register today!
If you haven’t heard of these job titles, don’t w... |
| 17.03.2015 | Why data scientists and marketing technologists are the hottest jobs of 2015 | If you haven’t heard of these job titles, don’t worry — you will soon. After all, there was a time when “social media manager” was a job title people didn’t take seriously, and now these pros can earn up to six figures.
But what exactly doe... |
| 06.10.2014 | The cookie is dead. Here’s how Facebook, Google, and Apple are tracking you now | The lifespan of the tracking cookie is about to expire. With the rapid emergence of mobile devices, the big three — Facebook, Google, and Apple — have turned to new and more potent methods for advertisers to keep track of you across multipl... |
| 06.10.2014 | The cookie is dead. Here’s how Facebook, Google, and Apple are tracking you now | Did you miss a session from GamesBeat Summit 2022? All sessions are available to stream now. Learn more.
The lifespan of the tracking cookie is about to expire. With the rapid emergence of mobile devices, the big three — Facebook, Google, a... |
| 24.07.2014 | Crosswise launches cross-device ID service, teams with LiveRamp | Advertisers exploiting the Web want to know who you are, how you are using the Internet, when you shift from a laptop or tablet to a smartphone and back again, and even when you enter a store. It’s an actual business labeled cross-device us... |
| 24.07.2014 | Crosswise launches cross-device ID service, teams with LiveRamp | We are excited to bring Transform 2022 back in-person July 19 and virtually July 20 - 28. Join AI and data leaders for insightful talks and exciting networking opportunities. Register today!
Advertisers exploiting the Web want to know who y... |
| 03.10.2012 | Madison Logic launches scary-good lead-gen platform retargeting your customer database | Imagine a prospect in your marketing automation system or an infrequent customer in your corporate database. Now imagine surrounding that person with ads both subtle and overt on dozens of her favorite websites, all around the Internet.
In ... |
| 03.10.2012 | Madison Logic launches scary-good lead-gen platform retargeting your customer database | We are excited to bring Transform 2022 back in-person July 19 and virtually July 20 - 28. Join AI and data leaders for insightful talks and exciting networking opportunities. Register today!
Imagine a prospect in your marketing automation s... |
| - | Реклама без файлів cookies: поради, стратегії, інструменти для націлювання – колонка | Реклама без файлів cookies: поради, стратегії, інструменти для націлювання – колонка
22 лютого, 2024, 16:31
AIN.UA
CEO компанії Teqblaze Анастасія-Нікіта Бансал в авторській колонці для AIN.UA розповіла про останні тренди в індустрії програ... |
| - | What Google’s latest cookie announcement means for top ad-tech stocks, according to analysts | Google said it will only use “privacy-preserving technologies″ that rely on methods like anonymization or aggregation of data after it stops supporting cookies.
The announcement raised questions in the industry about future initiatives from... |
| - | Ad tech stocks surge as Google delays killing third-party cookies until 2023 | Google is pushing back its timeline to deprecate third-party tracking cookies, giving the digital advertising industry more time to iron out plans for more privacy-conscious targeted ads.
Google said last year it would end support for those... |
| - | Google says it won't use new ways of tracking you as it phases out browser cookies for ads | Google says it will only use "privacy-preserving technologies" that rely on methods like anonymization or aggregation of data.
Ad tech players have been working on ways to balance consumer privacy while maintaining personalization... |
