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| Aug 16, 2023 | 15 Strategic Ways To Plan Your Company’s Intranet Content | getty |
| Jul 3, 2023 | 18 Of The Best Ways For A CEO To Support The Marketing Team | getty |
| Jul 3, 2023 | 12 Important Initiatives Comms Teams Are Tackling In Quarter Three | Hinterhaus Productions 2016 |
| Jun 26, 2023 | 20 Common Mistakes New Copywriters Should Take Care Not To Make | getty |
| Jun 22, 2023 | 17 Creative Ideas To Get Customers Involved In Marketing Efforts | getty |
| May 5, 2023 | 13 Special Efforts Smart Comms Teams Undertake In The Summertime | getty |
| Apr 14, 2023 | 16 Strategies For Brands To Get Free Press Mentions And Local News Features | getty |
| Mar 29, 2023 | 15 Leadership Tips For Delivering Bad News | getty |
| Mar 21, 2023 | 15 Tactics To Avoid Late-Stage Shopping Cart Abandonment | With so much talk in the media about the rise of e-commerce and the downfall of brick-and-mortar retail, one might imagine online sellers are sitting back and counting their revenues as the sales rack up. The truth is, though, online shoppe... |
| Feb 27, 2023 | Best-Kept Secrets Of 15 Comms Pros For Drafting Effective Internal Emails | Writing a great internal email for employees requires a clear purpose and a concise message. Whether you’re announcing new hires or sharing company news, it’s crucial to keep the content relevant and focused. Short paragraphs, a conversatio... |
| Feb 23, 2023 | 14 Ways For Marketing Teams To Get Customers Engaged With A Fun Competition | Marketing teams are constantly on the lookout for new and innovative ways to engage customers and promote brand loyalty. One effective strategy is to host a fun competition that encourages customers to interact with your brand in a meaningf... |
| Jan 13, 2023 | How Corporations With Introverted CEOs Can Develop A Strong Media Presence | While CEOs are undoubtedly proud of the corporations they run, not every chief executive feels comfortable being the public “face” of their company. Public speaking, expressing one’s thoughts in writing and communicating with the press are ... |
| Dec 6, 2022 | 15 Brand-Boosting Benefits Of Emotional Marketing | If consumers relate to a brand’s message, story or personality in an emotional way, the sense of connection it creates can help drive them to take action. To prompt customers and prospects to sign up for emails, subscribe to newsletters, do... |
| Nov 7, 2022 | 11 Copywriting Tricks That Are Critical For Driving Sales | To create copy that drives sales, communications professionals must leverage the writing skills they have to speak directly to the audience and leave them feeling like they made the right choice purchasing your product or service. Not using... |
| Oct 17, 2022 | 11 Tips To Improve Your Email List And Get The 'Right' People | An email list is a convenient way to reach customers who prefer more personal contact with companies, but marketers should be wary of the decline in quality of their list as time goes on. Changing engagement rates or an undefined target aud... |
| Sep 7, 2022 | 12 Marketing Moves Businesses Can Use To Reach Older And Younger Audiences | There is a stark difference between how businesses market themselves to get to younger and older audiences. While most of the younger audiences rely mostly on social media, older audiences may use other spaces that can be a bit more difficu... |
| Jul 22, 2022 | 16 Keys To Building A Summer Internship To Attract Full-Time Talent | Internship programs help small businesses and large corporations alike to create pipelines of top talent who will hopefully join their ranks later. Organizations often create summer internship programs, specifically, to help students and re... |
| Jun 29, 2022 | How To Get Remote Employees To Buy Into The Company’s Purpose | “Purpose” has become a buzzword in the business community in recent years, and for good reason. Purpose-driven companies have more engaged and motivated workforces, more satisfied customers and happier shareholders, which often translates i... |
| Jun 23, 2022 | 15 Creative Ways To Get Customers Involved In Marketing Efforts | The most successful campaigns are those that make consumers feel connected, engaged and understood, and one of the best ways to get on their level is to involve your customers in your marketing efforts. Aside from earning more trust and cre... |
| Jun 6, 2022 | 14 ‘Unsexy’ Career Fields That Can Teach Valuable Marketing Lessons | Every comms pro has to launch their career somewhere. For many, that means starting out in a boring, ho-hum space you may have never envisioned yourself in just to gain crucial work experience. |
| May 24, 2022 | Common Causes Of Burnout For Comms Pros (And How To Find New Inspiration) | There has been a shift in focus regarding employee well-being in recent years, and burnout has become a hot topic in the media. Professionals today are more aware of the lasting impacts that unhealthy work environments, chronic job stress a... |
| Apr 27, 2022 | 14 Top Strategies Brands Can Use To Get Free PR | A great way for a business to gain exposure and build credibility among members of the community where it is located is to get covered by the local news media. Stories, and even mentions, of a company and its people, products and services o... |
| Apr 11, 2022 | 14 Smart Strategies For Choosing A Company Name And Logo | A lot of thought and consideration go into finding the ideal name and logo for your company. The name will create the first impression potential customers get of your business, and it could easily turn them off or invite them in. The logo w... |
| Dec 20, 2021 | 11 Tech Trends That Will Impact Professional Communications In 2022 | Much of a professional communicator’s work depends on tech that helps companies communicate with their stakeholders, create awareness and drive conversions among consumers, and track the results of their efforts. While every industry is bou... |
| Nov 5, 2021 | Trying To Communicate A Brand Through In-Store Elements? 15 Big Don’ts | To be successful, it is critical for retail establishments to stand out from the competition and stay in the front of consumers’ minds, and that takes strong branding. All in-store elements—from layout and displays to logo placement and fro... |
| Oct 12, 2021 | 14 Unique Social Media Strategy Ideas For Companies In ‘Unsexy’ Industries | Marketing an “unsexy” but necessary product or service is a perpetual challenge for companies in industries considered to have little to no intrinsic allure or “sex appeal.” Thus, sales and marketing teams in these marketplaces have traditi... |
| Jun 17, 2021 | 14 Tips For Crafting An Effective Apology Communications Plan | In today’s digital world, social media users will often collectively call out a business for its missteps. These online conversations can go viral faster than communications teams can scramble to control the damage to the organization’s rep... |
| May 20, 2021 | 15 Innovative Ways To Boost Employee Engagement | Since the Covid-19 pandemic hit in 2020, businesses across all industries have been struggling to keep employees engaged. With so many people working remotely now, it’s important for leaders to find ways of ensuring high performance and pro... |
| Mar 2, 2021 | 16 Career Tips For Newcomers To The World Of PR And Communications | Being new to the world of communications and public relations can feel overwhelming. Getting your foot in the door is the first step in building a long and fulfilling career, and the actions you take now will influence how your employer and... |
| Mar 1, 2021 | 12 Creative Ways To Promote A Competition For Customer Engagement | Few things get customers as excited as a fun competition will. As with any product, of course, a competition’s success is tied to how many people actually decide to enter it. To ensure hosting a contest will be a worthwhile endeavor for a c... |
| Feb 12, 2021 | 12 Ways To Create Press Releases That Grab Attention | Information in the digital world moves too fast and in too many directions to rely on the standard practice of writing a press release to generate broad interest. To grab the attention of news outlets and journalists and gain earned media f... |
| Feb 1, 2021 | Six Ways To Integrate Tangential Elements Into Marketing Campaigns | Marketing campaigns usually feel like self-contained worlds. In many ways, this is desirable since it allows the ads to immerse the observer into a place where they feel secure in making a favorable decision. However, modern audiences tend ... |
| Jan 25, 2021 | How To Leverage 14 Social Media Marketing Trends In 2021 | While social media trends come and go, social platforms continue to serve as primary marketing channels for growing a business as we head into the new year. Methods of increasing visibility, customer reach and engagement via social media ar... |
| Jan 15, 2021 | How To Resolve 13 Common Mistakes In PPC Ad Campaigns | While pay-per-click advertising is a useful strategy for businesses to increase traffic to their websites, if a PPC strategy isn’t carefully considered from beginning to end, a company may find itself wasting money, or worse. From ad fraud ... |
| Jan 8, 2021 | 15 Smart Ways To Create The Most Effective Internal Newsletters | With the right team members and strategy behind it, a newsletter can be a solid communication tool for an organization, both as an external marketing instrument and internally. What does it take to turn a company newsletter into an efficien... |
| Dec 17, 2020 | How To Catch Busy Customers’ Attention: 13 Tips For Marketing Pros | Advertising is an excellent way to attract buyers, but unless you catch their attention, it's like shouting into the void. Businesses face several obstacles when trying to attract consumers. |
| Dec 14, 2020 | 15 Ways To Boost Participation And Engagement In Remote Events | Most events have had to shift their delivery into an online forum because of the global pandemic currently ravaging the world. Transitioning a conference from in-person to a virtual setting takes meticulous planning. While safer for partici... |
| Dec 10, 2020 | How To Create Effective Messages About Your Company’s New Offerings | As the world reels from the COVID-19 pandemic, businesses have had to evolve almost overnight in order to survive. With in-person buying down, many companies have realized that they need to expand their services to allow for easier interact... |
| Dec 1, 2020 | 16 Tips For Making Product Videos That Close Sales | Everyone has heard the phrase "seeing is believing," and it applies to marketing in a big way. Product videos can do a lot to change consumer mindsets about a product and even prompt them to pull the trigger on a sale. |
| Nov 23, 2020 | 12 Critical Aspects Of Copywriting That Can Drive Sales | When a professional sets pen to paper, they focus on specific critical elements that can help them connect with the consumer. Copywriting is an art that leverages the audience's feelings while at the same time slipping in an offer. These el... |
| Nov 20, 2020 | How To Improve Your Company’s CX Strategies: 15 Top Tips | Remember when businesses could sell products that just "sold themselves?" Today's products have so many competitors that they need proper customer interaction. To help companies with this essential part of marketing, markers coine... |
| Nov 12, 2020 | 14 Partnership Marketing Methods Most Businesses Overlook | When most business leaders hear the term "partnership marketing," they default to thinking of influencers. The name has been used to describe this method of marketing so often that it's become a de-facto synonym for the process of... |
| Oct 22, 2020 | 15 Overlooked Communications Strategies When Planning Large Events | When you're setting up a high-profile event for your company, there will be complicated communications demands because of the event's size. The business needs to have communications strategies before, during, and after the event to ensure t... |
| Oct 7, 2020 | 15 Strategies To Guide Content Marketing Investments | With the contraction of the global economy, businesses have to pay attention to how they spend and what parts of their marketing budgets should get more attention. There's no question that good content marketing can mean a significant upsur... |
| Oct 6, 2020 | 12 Effective Mobile Marketing Tips | Mobile marketing has opened up an entirely new way to target and engage customers. With the right mobile marketing tool, a business can tailor its content to any number of targeted audiences. If a company has a few demographics as its targe... |
| Sep 21, 2020 | 15 Proven Tips For Building An Effective Keyword List | Anyone who has done keyword marketing in the last few years has realized that Google's algorithm has shifted toward intent-based search results. What this means for many professionals engaged in keyword research is that they need to change ... |
| Sep 4, 2020 | 13 Tips For Creating Engaging Stories Around ‘Dry’ Topics | While many businesses are involved in fields that are easy to craft stories, others with more esoteric products are faced with an interesting dilemma. How does a company take a "dry" product or service and make it compelling enoug... |
| Aug 25, 2020 | 16 Business Strategies For Dealing With ‘Fake News’ | Ever since it entered the public consciousness in 2016, the term "fake news" has carried with it a lot of baggage. While we're well aware of how impactful it is on political discourse, fake news also impacts businesses. From false... |
| Aug 21, 2020 | 15 Tips For Building Quality Marketing Campaigns On A Budget | Large companies and multinationals have seemingly endless pockets when it comes to their marketing departments. For smaller businesses, this can be discouraging. How does a local store or chain compete with such massive resources? Usually, ... |
| Aug 13, 2020 | 11 Critical Considerations When Polishing Someone Else's Work | Business communication usually means working within a team. You may be expected to edit someone else's work or give it a critique. |
| Jun 29, 2020 | 16 Ways To Involve Customers In Your Marketing | Customers have become used to marketing efforts directed at them. However, if a business truly wants to grab the audience's attention, the best way is to make the customer a part of its marketing. Immersive marketing campaigns have seen a l... |
| Jun 5, 2020 | 12 Ways Automated Deliveries Can Impact The Business World | The coronavirus pandemic has seen many businesses shift their focus from in-person retail to automated delivery systems. While development in the field already shows some promise, automatic delivery systems have come into their own during t... |
| May 22, 2020 | 15 Ways To Convey Intent To Employees And Ensure Alignment With Goals | Goal alignment is the key to business success. Unfortunately, proper alignment of individuals' goals with those of the company requires skillful communication. When a business is ready to move forward in achieving its goals, some employees ... |
| Apr 24, 2020 | 15 Effective Strategies For Garnering Free PR | There's an adage that states, "There's no such thing as bad publicity." While some may argue with the statement, the fact remains that if you raise the notability of your brand through free publicity, it's a win-win situation. Fro... |
| Mar 30, 2020 | 12 Nontraditional Media Channels For Brand Building | Customer outreach is one of the most critical pillars in building a brand's presence in the market. The more a consumer sees a particular brand and associates it with an industry or a product, the more confidence they have in that company's... |
| Mar 25, 2020 | 12 Ways To Pitch The Media Using Original Business Information | A strong media pitch sets the stage for a brand to stand out from its competitors. Companies that develop persuasive media pitches sometimes have to rely on external sources to present their case. Elements such as infographics and research ... |
| Feb 20, 2020 | 11 Great Ways To Create Quality Tweets | Twitter is the home of microblogging, but there's only so much you can say in 280 characters. The content of the tweet is essential to its visibility and popularity. Many experts compare Twitter to standing on a busy street corner and shout... |
| Dec 16, 2019 | 15 Smart Writing Tips For Crafting Copy That Sticks | In a fast-paced world consumed by digital media, it can feel impossible to grab someone’s attention. Companies often struggle to stand out among all the noise to busy consumers. Sometimes they only have a few brief words to gain someone’s a... |
