| Date | Title | Description |
| 01.07.2024 | 5 Pervasive Myths About Email Marketing That (If Believed) Could Derail Your Business Is email marketing worth it anymore? Time to debunk the biggest myths and set the record straight. | With new social platforms emerging every year, many entrepreneurs wonder if they should leave email behind and look ahead to new avenues. Did you know that email is still the second biggest marketing channel for startups, right behind socia... |
| 18.04.2024 | Email marketing leader Litmus announces new personalization features | Litmus, a leader in email marketing, has released a trio of powerful new features to revolutionize how brands connect with their audiences. These latest innovations within Litmus Personalize and Litmus Email Guardian equip marketers with un... |
| 16.04.2024 | Тестирование рассылок: зачем проводить и что проверять в первую очередь | В этой статье поговорим о том, почему важно тестировать электронные письма, какие элементы следует проверять в первую очередь и как облегчить процесс тестирования.
Под тестированием рассылок понимаются методы проверки писем перед их отправк... |
| 06.03.2024 | Litmus announces email link monitoring solution | Litmus, a leader in email marketing, announces the launch of Link Monitoring in Litmus Email Guardian, the only solution that proactively monitors emails for unexpected changes and now, broken links. As email volume rises, this new feature ... |
| 20.11.2023 | Litmus Earns Great Place To Work Certification™ | Jessel Renolayan, Tech Times 20 November 2023, 11:11 pm
Litmus, a leader in email marketing, announces its certification by Great Place To Work®. This award is based entirely on what current employees say about their experience working at L... |
| 14.11.2023 | Litmus Earns Great Place To Work Certification™ | Litmus, a leader in email marketing, announces its certification by Great Place To Work®. This award is based entirely on what current employees say about their experience working at Litmus. This year, 97% of employees said Litmus is a grea... |
| 21.08.2023 | Decoding The Future: The Power Of Email Marketing | Don is the award-winning business coach and CEO of Accountability Now, now helping clients increase revenue on average 35% in 90 days. |
| 10.07.2023 | The Power of In-App Marketing Campaigns: Re-Engage Your Customers and Drive Growth | Regardless of how well your business runs, it is nearly impossible to be 100 percent successful in all given instances. Even if your efforts are as diligent as possible, you will lose customers over time – it would be fair to say that custo... |
| 14.05.2023 | Чек-лист по подготовке контента для рассылки: 6 советов для разных ниш бизнеса | Совет №1. Придумывайте разнообразные форматы
Однотипные продающие рассылки — прямой путь к тому, чтобы от ваших рассылок отписались. Это не случится, если повышать интерес за счет разных рубрик. Мультиформатность — один из эффективных спосо... |
| 04.05.2023 | Litmus Launches AI Assistant to Empower Captivating Emails For All | Jessel Renolayan, Tech Times 04 May 2023, 09:05 pm
Litmus, a leader in email marketing, today announces the beta launch of Litmus Assistant, a new AI-powered solution that helps marketers create compelling and effective email campaigns fast... |
| 03.05.2023 | Litmus Launches AI Assistant to Empower Captivating Emails | Litmus, a leader in email marketing, announces the beta launch of Litmus Assistant, a new AI-powered solution that helps marketers create compelling and effective email campaigns faster. Adding to their existing portfolio of AI-driven email... |
| 12.04.2023 | Конец тирании Outlook: HTML в почте без таблиц | Первый пункт руководства по разработке электронной почты MailChimp гласит: «Кодируйте всю структуру при помощи элемента table». В рекомендациях Cerberus (вероятно, самого популярного шаблона HTML-писем) говорится: «В случае сомнений встройт... |
| 06.04.2023 | Litmus Launches new capabilities to empower the creation of inclusive, accessible emails for all | Jessel Renolayan, Tech Times 06 April 2023, 05:04 am
Litmus, a leader in email marketing, announces new Dark Mode Coding Experience and Visual Impairment Filters to provide a more inclusive, accessible email experience for all users. These ... |
| 31.03.2023 | Brand newsletters can generate $36 in revenue for every $1 invested, making them an affordable secret weapon for small-business owners | Brandy McNair, founder of Bella Vita Jewelry. Courtesy of Brandy McNair
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| 12.03.2023 | Тестируем современные емейл-фреймворки | Все, кто сталкивался с версткой писем, знают, что там по-прежнему используется табличная верстка, инлайновые стили, css хаки, устаревшие теги и т.д. И все это ради поддержки всех (или, вернее сказать, большинства) почтовых клиентов: различн... |
| 23.01.2023 | Litmus Unveils New Commitment to Email Marketers Everywhere | Litmus, a leader in email marketing, reveals its new brand messaging and promise to email marketers everywhere, “Make every send count.” In a world where too many messages don’t arrive as intended, someone had to find a way to make sure tho... |
| 07.10.2022 | Cheapsender — сервис дешёвых email-рассылок | Российский рынок почтовой рассылки в 2022 году оказался под угрозой: из страны ушло множество популярных западных сервисов, оставшиеся, возможно, будут вынуждены уйти из-за дальнейших ограничений в ближайшем будущем.
Объективные факторы вне... |
| 23.09.2022 | How email content automation drives engagement and ROI | Were you unable to attend Transform 2022? Check out all of the summit sessions in our on-demand library now! Watch here.
Marketers know customers don’t just crave personalized content — they expect it in the business-to-consumer (B2C) and b... |
| 23.09.2022 | Four Essential Tips To Make Your Nonprofit Mobile Friendly | Patrick J Coleman is the CEO of GiveCentral. His expertise lies in stewardship, fundraising, electronic giving, and change enablement. |
| 28.08.2022 | 3 Essential Digital Marketing Tactics For E-Commerce Growth | E-commerce growth infographic on laptop. getty |
| 03.05.2022 | We'll Take The B2C Special: Fully Personalized And Self-Directed Email Experiences | Third-party Cookies AdobeStock_48942246 |
| 03.03.2022 | Litmus Launches New Capabilities to Level Up Email Strategy, Optimize Highly Personalized Experiences | Boston, MA and San Mateo, CA - Litmus, a leader in email marketing, today announces new capabilities helping boost personalized brand experiences and increase efficiencies in email workflow and creation. Litmus Personalize, powered by the r... |
| 21.02.2022 | Email’s Not Dead, The Way You’re Using It Is | EMAIL. Photo by Solen Feyissa on Unsplash |
| 21.02.2022 | Email’s Not Dead, The Way You’re Using It Is | EMAIL. Photo by Solen Feyissa on Unsplash
Email is dead. If I’d believed that phrase any of the countless times I’ve heard it since 2010, I probably wouldn’t have a job right now. Everything from SMS to instant messaging, social media, and ... |
| 16.12.2021 | HubSpot : 8 Tips for Writing An Effective and Compelling Email | Have you ever had to hype yourself up to send an email? Because, same.
There's something that feels monumental about sending an email that you don't always get with other forms of communication. And if you're a non-native English speaker, t... |
| 09.12.2021 | 3 disruptive trends that will shape marketing in 2022 | Jonathan Metrick Contributor
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Jonathan Metrick is the chief growth officer at Sagard & Portage Ventures, where he helps build some of the world's leading fintech companies.
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Use cohort analy... |
| 24.11.2021 | HubSpot : How to Create an Email Newsletter | Creating an email newsletter is one of the most effective ways to provide value to your customers, drive them to buy more products, and encourage them to keep engaging with your brand. Overall, newsletters are a staple in any high-performin... |
| 12.11.2021 | Litmus Announces Acquisition of Content Automation Platform Kickdynamic | Litmus, a leader in email marketing, announced the acquisition of Kickdynamic, an AI-driven content automation solution. With its acquisition, Litmus expands its portfolio of email marketing solutions to include Kickdynamic’s dynamic conten... |
| 12.11.2021 | Litmus Announces Acquisition of Content Automation Platform Kickdynamic | Email marketing leader adds highly personalized, AI-driven content recommendations to its product suite
Litmus, a leader in email marketing, announced the acquisition of Kickdynamic, an AI-driven content automation solution. With its acquis... |
| 09.11.2021 | Why Buying Email Lists Is Always a Bad Idea (And How to Build Yours for Free) | You need people who you can email, and you need them quickly. Oh, and if you could get them pretty cheap, that'd be great, too.
That's the mindset many marketers find themselves in when they're on the phone with a list-purchasing company: W... |
| 18.10.2021 | HubSpot : How HubSpot's Email Team is Responding to iOS 15 | As email marketers, one of the key metrics we use to determine if our audience is actually reading our content is the open rate.
Tracking email opens allows us to determine whether our subject lines are resonating with our audience. If we c... |
| 27.09.2021 | Mimecast : Cybercriminals Are Stealing Marketers' Leads | Close big loopholes on the web and in email to help prevent phishing, web spoofing and brand impersonation that can lead to stolen leads and lost sales.
Key Points:
With prospects requiring more touches than ever before converting, it's imp... |
| 22.09.2021 | HubSpot : How Apple's iOS 15 Could Impact Email Marketers | As one of the HubSpot Blog's email marketers, one of the key metrics I use to measure email success is open rate.
When an open rate is high, it hints that your subject line did its job to pull readers, you're sending emails at the most enga... |
| 21.09.2021 | Litmus Announces Adobe Journey Optimizer Integration Streamlining Email Production, Testing | Integration Enables Seamless Collaboration and Real-Time Customer Engagement Insights Ensuring Email Campaign Success
Litmus, a leader in email marketing, announces its integration with Adobe Journey Optimizer. The Adobe Experience Cloud ap... |
| 18.08.2021 | Apple is changing Mail Privacy Protection and email marketers must prepare | Melissa Sargeant Contributor
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Melissa Sargeant is CMO at Litmus, where she runs worldwide marketing initiatives including corporate and product branding, demand generation, product marketing, public relations and event manag... |
| 17.08.2021 | How long until others copy Apple's Mail Privacy Protection? | When iOS 15 is released this fall, users will have access to enhanced Siri capabilities, new ways to personalize their device, helpful improvements to the Find My iPhone/iPad, and several other new features and functionality to play with. B... |
| 11.08.2021 | How Apple’s upcoming email privacy update could change what’s in your inbox | Apple is changing the ability of advertisers and publishers to see whether consumers open emails — and it could mean big changes for the way email marketing will look.
The changes are expected to arrive with Apple software updates in the fa... |
| 14.06.2021 | The time to woo your email subscribers is now | Sponsored Content | Email marketing is consistently in the top three approaches to a winning marketing strategy. Litmus’ State of Email Engagement report shows that no other channel can match the power of email marketing when it comes to return on investment (... |
| 04.06.2021 | Five Tips To Grow Your Email List In 2021 | By John Lincoln, MBA, co-founder and CEO of Ignite Visibility and one of the top digital marketing consultants in the industry. |
| 09.04.2021 | Three Ways B2B Marketers Can Stay Ahead Of Third-Party Cookie Depreciation | Vito Vishnepolsky is founder and director of Martal Group, an on-demand sales partner servicing B2B tech companies. |
| 03.11.2020 | How to Create a High Converting Email: Best Practices and Key Considerations | Looking to take your email marketing game up to the next level? Here are the best practices and key considerations that will help you create a high converting email marketing campaign to win going forward in 2020 and beyond.
Personalization... |
| 24.09.2020 | 108 ресурсов, чтобы разобраться в интернет-маркетинге | Книги, блоги, выступления и подкасты для маркетологов. У каждого ресурса есть описание.
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Привет! Меня зовут Влад Якупов, за последние 4 года я запустил 6 продуктов в Genesis и Easybrain. Сейчас развиваю ... |
| 21.09.2020 | 10 Companies Putting People Above Profits During COVID-19 | getty |
| 21.07.2020 | Litmus Debuts New Features to Reduce Email Development Time by 75% | New capabilities accelerate campaign creation, collaboration and analysis to more rapidly iterate email strategy
BOSTON & SAN MATEO, Calif –– July 21, 2020 — Litmus, a leader in email marketing, announced today at Litmus Live Everywhere... |
| 16.04.2020 | 5 Tips To Write An Email Customers Will Actually Open During A Crisis | Getty |
| 14.02.2020 | Охотник за адресами: как бывший маркетолог из Ulmart построил собственный бизнес | 31-летний Даниил Кожемякин последние 11 лет работает в найме в интернет-маркетинге и при этом развивает собственное дело в смежной сфере. За 5 лет в количестве клиентов бизнес вырос в 300 раз, а в количестве данных — до 4 млрд. записей, хра... |
| 12.10.2019 | Litmus Launches Integrated Solution for Email Marketing | Litmus, a leader in email marketing and analytics, released a newly integrated Litmus solution at its Litmus Live conference in Boston. The updated Litmus solution streamlines the entire email marketing workflow—making it easier for markete... |
| 18.09.2019 | SUCCESSFUL EMAIL MARKETING CAMPAIGNS – 5 KEY FACTORS | Email marketing is doubtlessly one of the most financially savvy and quickest developing e-advertising apparatuses. This channel of correspondence makes advertiser’s lives simpler and enables organizations to create higher incomes. At the p... |
| 27.06.2019 | Freemium’s public moment | Ben Spero Contributor
Ben Spero is managing director of Spectrum Equity. His areas of investment focus include internet, software and information services. Prior to joining Spectrum, Ben worked at Bain & Company and co-founded TouchPak,... |
| 05.02.2019 | What’s Ahead: Email Marketing Predictions for 2019 | Many email marketers are busy setting new goals for the year ahead. In order to prioritize, it’s important to consider some of the key factors that will shape email marketing in 2019, including privacy, personalization, and consumer experie... |
| 21.03.2018 | 10 efficient tools every marketing team needs in 2018 | If you work in marketing, you'll no doubt know that there are a dozen tools for every task you might conceivably want to undertake.
However, this article contains the most essential, efficient, and useful tools that are going to help you wi... |
| 07.12.2017 | Never Run Out of Content: More than 70 Places to Curate Great Content | December 7, 2017 11 min read This story originally appeared on Buffer
Curating top content from around the web is a great strategy to increase your social media reach. For example, we grew our Facebook reach tremendously with high-quality c... |
| 29.07.2016 | 4 Email Marketing Tools You Never Knew About | The world of email marketing is a fickle one. It’s an area that every business person knows they should take advantage of, but so many tools and tactics are required in order to make it truly effective. So where do you even start?
It's wise... |
| 24.05.2016 | Top 10 Tips: Successful Email Marketing | Ruben Zantingh-Bozic, the mentor for our Amsterdam-based E-commerce and Smart City & Living programs, has been active in online business since the early 00’s. He is an energetic and enthusiastic teacher who believes in asking, doing and... |
| 20.05.2016 | The 7 Best Email Add-Ons For Your Startup | When it comes to running a business, productivity is all about strategy. Without one, you could end up doing a lot more work than necessary. As a founder, you can't take on every task. Delegating responsibilities is one of the most importan... |
| 30.04.2016 | M&A roundup - week ending 4/30/16 | Rovi bought TiVo for $1.1B; Comcast bought DreamWorks for $3.8B; AbbVie bought Stemcentrx for $5.8B
Spotify acquired CrowdAlbum, a company that makes live music events into shared experience. No financial terms of the deal were disclosed.
T... |
| 10.11.2015 | Gmail, We Need To Talk | Justin Khoo Contributor
Justin Khoo is an email developer at FreshInbox.
Dear Gmail: Two years ago, you launched an ambitious endeavor with Schema.org to bring a new level of richness to email. Schema.org allowed senders to embed rich meta ... |
| 28.10.2015 | Litmus Receives $49M in Equity Funding | Litmus, a Cambridge, MA-based email creation, testing, and analytics company, received $49m in equity funding.
Growth equity firm Spectrum Equity made the investment.
The company intends to use the funds for international expansion, a new f... |
| 27.10.2015 | Why Litmus Decided to Stop Bootstrapping | For a decade, Litmus was bootstrapped and proud of it. As Paul Farnell, co-founder and CEO of the Cambridge email testing specialist, told me in 2013, “We’ve always liked having complete control of our direction.”
“We’re not just trying to ... |
| 27.10.2015 | New Money: KICVentures Is Raising a $20M Fund; QD Vision, Desktop Metal & ArtLifting Raise $$ | Get a daily dose of Boston funding news in The Beat. Sign up here. New Money is BostInno's report on all the tech funding deals this week. Check back for updates with more new money. KICVentures (Malden)
Amount: $300,000 in debt, according ... |
| 27.10.2015 | E-Mail Testing Company Litmus Nabs $49M in First VC Round | Share Share on Facebook Share on Twitter LinkedIn Email Reprints
Mobile apps might represent the future for brands selling their wares, but e-mail remains a crucial tool for digital marketers.
At least, that’s the bet that Spectrum Equity m... |
| 23.05.2015 | 365 Million Reasons Why Email Is A Solid Investment | Len Shneyder Contributor
Len Shneyder is the VP of industry relations at SparkPost.
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The email, data and privacy implications of Microsoft’s acquisition of LinkedIn
Editor’s note: Len Shneyder is the director o... |
| 17.12.2014 | Customer Engagements and Board Appointment Help Drive Momentum for Cloud Management Leader | BOSTON, MA - (December 17, 2014) - CloudHealth® Technologies, the pioneer in IT service management for the cloud, today announced it is experiencing more than 100 percent quarter-over-quarter growth and doubling its office space, based on w... |
| 04.09.2013 | Email: A mobile marketer’s secret weapon | When thinking of mobile, email is probably not the first thing that comes to mind.
A technology first popularized in the 1990s, it still carries strong associations with the desktop and web experience. Even on platforms like Blackberry, whi... |
| 04.09.2013 | Email: A mobile marketer’s secret weapon | Did you miss a session from GamesBeat Summit 2022? All sessions are available to stream now. Learn more.
When thinking of mobile, email is probably not the first thing that comes to mind.
A technology first popularized in the 1990s, it stil... |
| 13.05.2013 | With Email Insights, Silverpop Allows Marketers To Test And Customize Their Emails Based On Device | Silverpop, the marketing tech company that announced $25 million in new funding last month, is announcing a new feature to help customers adapt to all the different ways that people are opening their emails.
The feature, called Email Insigh... |
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US marketers increase email marketing budgets as they seek ways to increase engagement | For more insights and key statistics on the biggest trends in today’s most disruptive industries, subscribe to our Chart of the Day newsletter. |
| - | 40 инструментов email-маркетолога для аналитики, тестирования, работы с подписчиками | X-Mind. Стоимость от 35 $ в год. Simple Mind. Разовая покупка. Стоимость небольшая, в зависимости от платформы и функционала.
Выберите удобные для вас инструменты и сделайте ваше общение с подписчиками еще более результативным и увлекательн... |
| - | Почему падают показатели email-маркетинга. Разбираемся с консультантами Oracle Marketing Cloud | В своей работе мы часто становимся заложниками метрик. Как правило, на поверхности всегда есть ряд решений, которые должны помочь исправить падение показателей.
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Чаще всего алгоритм выглядит так: анализ показател... |
| - | 8 трендів email-маркетингу на 2023 рік | 8 трендів email-маркетингу на 2023 рік
11 лютого, 2023, 16:02
Майя Ярова
Попри популярність месенджерів і ботів, email не відійшов у минуле, а кількість підписників на розсилки росте з року в рік, як і дохід від них. Щоб зробити свій email-... |
| - | 3 steps to email marketing excellence | An effective email marketing program is based on optimization, not volume.
When done right, email marketing is one of the most effective ways marketers can interact with consumers, according to Ryan Phelan, managing partner at RPEOrigin, an... |
| - | 5 charts to enhance your email marketing strategy | Email marketing is still one of the most efficient ways to target customers and drive conversions. But like many other marketing channels, data collection and targeting are getting increasingly difficult. Here are five charts summarizing th... |
| - | The time to woo your email subscribers is now | Sponsored Content | Email marketing is consistently in the top three approaches to a winning marketing strategy. Litmus’ State of Email Engagement report shows that no other channel can match the power of email marketing when it comes to return on investment (... |
