| Date | Title | Description |
| 15.10.2025 | Liquid Death swipes PepsiCo alum for CFO in growth push | Listen to the article 5 min
This audio is auto-generated. Please let us know if you have feedback. Dive Brief:
Beverage company Liquid Death has appointed PepsiCo alum Ricky Khetarpaul as its CFO while it looks to expand into the $23 billio... |
| 01.10.2025 | Top food and beverage industry events in 2026 | Listen to the article 5 min
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With 2026 around the corner, executives in the food and beverage industry are looking ahead to networking and learning opportunities.
Next ye... |
| 21.07.2025 | Liquid Death to launch energy drinks, entering $23B category | Listen to the article 2 min
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Liquid Death wants to give the crowded $23 billion energy drink space an extra jolt.
The canned water brand, known for its tagline, “Murder y... |
| 17.07.2025 | Liquid Death Announces a 'Sane' Energy Drink: 'The Category Has Gone a Little Caffeine-Crazy' Liquid Death is launching Sparkling Energy, a "better-for-you" energy drink with less caffeine t... | Liquid Death, the water brand known for its tongue-in-cheek "extreme" branding with skull-emblazoned beer-style cans, told The Wall Street Journal that they are about to kick things up a notch. But not too high of a notch.
The bra... |
| 14.07.2025 | Goodrays Secures Major Funding, Appoints Former Liquid Death Executive | Goodrays, a rapidly expanding UK CBD brand, recently closed a significant €5.7 million Series A funding round. This investment drew support from Guinness Ventures and a notable list of celebrity investors. The company simultaneously announc... |
| 10.07.2025 | London-based Goodrays raises €5.7 million for CBD drink and appoints Liquid Death exec | Goodrays, a UK CBD brand and allegedly one of the most rapidly expanding drinks brands in the market overall, today announced the successful completion of a €5.7 million Series A funding – a combination of equity and debt financing.
The rou... |
| 10.07.2025 | CBD brand backed by Vernon Kay and Tess Daly raises millions | Goodrays, a CBD brand backed by Vernon Kay and Tess Daly, has raised £5m as it eyes future growth.
The company has been backed by Guinness Ventures whose portfolio includes BBC Maestro, a celebrity-led e-learning business.
The series A fund... |
| 24.06.2025 | From cans to cartons: how Trump's metals duties affect packages on shelves | Previous
A view of canned food for sale at Target, in Manhattan, New York City, New York, U.S., June 15, 2025. REUTERS/Jessica DiNapoli
A view of canned food and products in aseptic cartons for sale at the Morton Williams grocery store, in ... |
| 06.06.2025 | GC AI: Transforming Legal Work with Smart Automation | In the fast-paced world of legal services, time is money. Legal teams are often bogged down by repetitive tasks, drowning in paperwork, and struggling to keep up with the demands of their roles. Enter GC AI, a game-changer in the legal tech... |
| 05.06.2025 | GC AI: Series A Funding Raised To Help Legal Teams Find AI To Automate Tasks | GC AI, a legal AI platform designed for in-house counsel, has announced nearly three times the revenue growth this year. And GC AI has grown an average of 21% month-over-month (MoM) in revenue in 2025, now serving more than 350 enterprise c... |
| 02.06.2025 | GC AI Closes Series A Funding | GC AI, a San Francisco, CA-based legal AI platform built for in-house counsel, raised an undisclosed amount in Series A funding.
The round was led by Sound Ventures, alongside Fellows Fund, Guillermo Rauch, Gokul Rajaram, TipTop VC, and mor... |
| 25.02.2025 | Fast Company Grill Returns to SXSW With Visionary Talent Including Carey Mulligan, Malcolm Gladwell, Paul Feig, and Leaders From Taco Bell, Microsoft, and Liquid Death | Fastcompany.com
The three-day event invites innovation-hungry future makers to taste and shape tomorrow through the visions of leaders, entertainers, creators, makers, and each other
AUSTIN, Texas, Feb. 25, 2025 /PRNewswire-PRWeb/ -- Fast C... |
| 09.02.2025 | Heartland, nostalgia and AI: Super Bowl advertisers mine America's past and future | Heartland, nostalgia and AI: Super Bowl advertisers mine America's past and future
By Dawn ChmielewskiFebruary 9, 20255:03 PM UTCUpdated ago
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| 06.02.2025 | The Shifting Sands of Diversity Initiatives in Corporate America | In a surprising turn, Google has decided to scrap its diversity-based hiring targets. This move echoes a broader trend among U.S. corporations, which are reevaluating their diversity, equity, and inclusion (DEI) initiatives. Once a beacon o... |
| 06.02.2025 | The Shifting Sands of Diversity in Corporate America | In a landscape once dominated by promises of inclusivity, corporate America is witnessing a seismic shift. Google, a titan of the tech world, has decided to abandon its diversity-based hiring targets. This move echoes a broader trend among ... |
| 05.02.2025 | Aliens, sloths and silliness: Super Bowl ads offer laughs, celebs and surprises to win over viewers | With 80-plus ad spots divvied up among the 50-something advertisers during the game, it’s tough to make sure viewers remember your brand message. And with a few ad spots going for a record $8 million for 30 seconds this year, the stakes hav... |
| 09.01.2025 | 6 food and beverage trends to watch in 2025 | Listen to the article 19 min
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After navigating a couple years of food inflation and then “shrinkflation,” a pandemic, and changing beverage preferences, CPGs are expected... |
| 17.12.2024 | Liquid Death: агрессивный панк-маркетинг на гране фола | В разделе «О компании» на официальном сайте Liquid Death написано: «Мы просто забавная компания по производству напитков, которая ненавидит корпоративный маркетинг так же, как и вы. Наша злая миссия — рассмешить людей и заставить их чаще пи... |
| 09.12.2024 | Liquid Death: как бренд панк-газировки покорил Америку и стал единорогом | Сегодня сложно представить себе стартап-единорог, не имеющий отношения к IT. Редчайший пример — американская компания по производству прохладительных напитков Liquid Death.
Эта компания, появившаяся всего пять лет назад, стала единорогом в ... |
| 03.12.2024 | Celebrities Have An Unquenchable Thirst For Beverage Startups | 2 Shares Email Facebook Twitter LinkedIn
If you’re thirsty, you could drink plain water. It’s got zero calories, quenches your thirst, and keeps you hydrated.
But what would be the fun in that? And who would it impress?
No. You need a drink... |
| 02.12.2024 | Orderful: $15 Million Raised To Transform B2B Integration With Its EDI Platform | Orderful, a company transforming business-to-business (B2B) integration with its Electronic Data Interchange (EDI) platform, announced that it raised $15 million in a growth round led by NewRoad Capital Partners. The funding round also saw ... |
| 01.11.2024 | The Challenge of Reviving Hong Kong's Tourism: A City in Transition | Hong Kong once stood as a vibrant beacon of tourism, a bustling metropolis where cultures collided and experiences flourished. The skyline, a jagged silhouette against the setting sun, was a siren call to millions. But the pandemic and poli... |
| 30.10.2024 | Why Great Leaders Embrace Broad Thinking — and How It Transforms Organizations What leaders think they know can cause narrowed thinking, limiting the ability to solve complex problems. | Managers are often promoted to senior roles based on their ability to fix problems. However, as enterprise leaders, they must focus less on solving problems and more on defining which problems the organization should be tackling.
This means... |
| 09.10.2024 | The Rise of Renewable Energy Startups: YY ReGen's Quest for Affordable Clean Power | In the heart of Beirut, a revolution is brewing. YY ReGen, a startup born from the ashes of economic turmoil, is on a mission to reshape the energy landscape in Lebanon. The country, grappling with severe energy shortages and a reliance on ... |
| 08.10.2024 | Liquid Death names former PepsiCo, Coca-Cola exec to lead retail expansion | Listen to the article 2 min
This audio is auto-generated. Please let us know if you have feedback. Dive Brief:
Liquid Death named Mike Fine as its chief retail officer. He will oversee the beverage company’s retail expansion and distributio... |
| 03.10.2024 | Burger King’s ‘Bundles of Joy’: A Bold Gamble in a Sensitive Era | In a world where brands walk a tightrope of sensitivity, Burger King has thrown down the gauntlet with its latest campaign, ‘Bundles of Joy.’ Launched on September 26 in the UK, this audacious marketing move features women post-birth, cradl... |
| 03.10.2024 | Why The 'Freeze to Death' Collaboration Between Liquid Death and Plunge Tubs Might Be The Collab of The Year — And What Entrepreneurs Can Learn From It Edgy, unconventional and highly shareable conten... | It's no secret that Liquid Death disrupted the beverage industry with its edgy and risky unconventional branding, highly engaging digital marketing tactics and rebellious marketing campaigns, including skull imagery and dark colors that set... |
| 03.10.2024 | Burger King’s new ‘Bundles of Joy’ campaign: A missed opportunity or a genius marketing move? | Source: OOH Imagery. article-article-body
In the age of ‘hyper-sensitivity’, brands are increasingly treading a fine line between authentic and offensive. Burger King’s latest campaign ‘Bundles of Joy’ depicts women post-birth, holding thei... |
| 02.10.2024 | Lucky Energy: Better-For-You Energy Drink Company Secures $11.75 Million (Series A) | Lucky Energy, a simpler and better-for-you energy drink company, announced the closing of an oversubscribed $11.75 million Series A led by Brand Foundry Ventures with additional investment from Imaginary Ventures, Sapphire Sport, and Sugar ... |
| 05.08.2024 | How Liquid Death cuts through marketing noise without big media buys | Listen to the article 6 min
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Since its founding in 2018, Liquid Death has worked to help consumers “murder” their thirst with irreverent, outré marketing. The beverage br... |
| 04.06.2024 | Liquid Death names former PepsiCo, Keurig Dr Pepper exec as CFO | Listen to the article 2 min
This audio is auto-generated. Please let us know if you have feedback. Dive Brief:
Liquid Death named beverage industry executive Karim Sadik-Khan as its CFO, the company said in a statement.
Sadik-Khan brings 19... |
| 25.04.2024 | The Weekly Sip: Mott’s electrolyte juice seeks to quench thirst | Not Beer takes on Liquid Death | Listen to the article 6 min
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The Weekly Sip is Food Dive’s column focused on the latest news in the rapidly changing and growing beverage sector. From inaugural product l... |
| 30.03.2024 | Fisker loses customers’ money, Robinhood launches a credit card, and Google generates travel itineraries | Hey, folks, welcome to Week in Review (WiR), TechCrunch’s newsletter recapping the notable happenings in tech over the past few days.
This week, TC’s auto reporter Sean O’Kane revealed how EV startup Fisker temporarily lost track of million... |
| 23.03.2024 | Liquid Death is just one of many VC-backed beverage startups ready to disrupt Coke and Pepsi | On March 11, a fizzy startup announced that it had raised $67 million at a $1.4 billion valuation and reached $263 million in sales in 2023. Did you guess that this startup is Liquid Death, a canned water company?
Liquid Death has now raise... |
| 15.03.2024 | Exclusive: Functional beverage brand Recess to raise $25 million | Recess has hired Stifel Financial to raise $25 million, CEO Ben Witte tells Axios exclusively.
Why it matters: The sparkling beverage maker intends to become the Red Bull of the relaxation category.
By the numbers: Recess' sales were in the... |
| 15.03.2024 | The Week’s 10 Biggest Funding Rounds: Applied Intuition And Luminary Cloud Rise Above | 12 Shares Email Facebook Twitter LinkedIn
Want to keep track of the largest startup funding deals in 2024 with our curated list of $100 million-plus venture deals to U.S.-based companies? Check out The Crunchbase Megadeals Board.
This is a ... |
| 13.03.2024 | Daasity announced the acquisition of Red Fox Analytics | Daasity, a data and analytics platform built for omnichannel consumer brands, today announced the acquisition of Red Fox Analytics, a leader in data analytics for retail-focused consumer packaged goods brands. The combined digital and retai... |
| 12.03.2024 | Liquid Death: A Thirst for Success | Liquid Death, a Los Angeles-based beverage company, recently closed a whopping $67 million funding round, valuing the business at a staggering $1.4 billion. The company, led by CEO and Founder Mike Cessario, is on a mission to revolutionize... |
| 12.03.2024 |
Liquid Death Gets $67M, Joins Unicorns
| Los Angeles-based Liquid Death, the maker of a heavily branded, flavored sparkling water, has raised $67M in a financing round, the company said this week. The company said the funding came from strategic partners, plus new investors, inclu... |
| 11.03.2024 | Liquid Death Closes $67M Funding |
LOS ANGELES, CA, Liquid Death, the healthy beverage platform and one of fastest growing non-alcoholic brands, has closed $67 million in financing.
>> Click here for more funding data on Liquid Death
>> To export Liquid Death... |
| 11.03.2024 | Liquid Death raises $67M at $1.4B valuation | Liquid Death, a Los Angeles-based canned water brand, raised $67 million from strategic investors and distributors, the company said Monday.
Why it matters: The funding values the business at $1.4 billion.
By the numbers: The company had $2... |
| 11.03.2024 | Liquid Death Closes $67M in Funding | Liquid Death, a Los Angeles, Ca-based beverage company, raised $67M in funding.
Backers included new investor SuRo Capital alongside follow-on investors Live Nation, Science, Inc., and Creek Capital Partners. Other investors included actor ... |
| 11.03.2024 | Liquid Death closes funding round valuing business at $1.4B | Listen to the article 3 min
This audio is auto-generated. Please let us know if you have feedback. Dive Brief:
Liquid Death closed a $67 million financing round valuing the beverage company at a $1.4 billion valuation. The money will be use... |
| 02.11.2023 | After 3 Years in Business, Liquid Death Was Valued at $700 Million. These Are the 3 Biggest Secrets to Its Founder's Success. Mike Cessario discusses how his background in music and advertising prepar... | This week on How Success Happens, I spoke with Mike Cessario, the founder and CEO of Liquid Death. Cessario has had an amazing career, and I was curious to find out about his journey as an entrepreneur, how his creative background played a ... |
| 06.03.2023 | Cult Snax Leader & Gen Z Seer Andrea Hernández On Brand Building, The Gen Z Paradox & How To Market Sustainability | 11 Mins Read
Andrea Hernández is the founder of Snaxshot, a platform for emerging food and beverage brands whose newsletter has become a must-read amongst young founders and veteran CPG brand folks alike thanks to her astute observations an... |
| 10.10.2022 | Liquid Death valued at $700 million in latest raise | SANTA MONICA, CALIF. — Liquid Death Mountain Water closed a $70 million Series D funding round valuing the business at $700 million.
Founded in 2017, Liquid Death offers a selection of still and sparkling water packaged in aluminum cans. Pr... |
| 08.10.2022 | Liquid Death water startup valued at $700 million | Sometimes water tastes better when it’s in a cool-looking can.
At least that’s the thesis behind Liquid Death, a 3-year-old startup that is already valued at $700 million following its latest round of financing. The $70 million investment w... |
| 06.10.2022 | The Week in Agrifoodtech: The Rounds bags $38m for waste-free e-grocery, Jay-Z invests in pizza robot startup Stellar | This week brought a win for more sustainable grocery delivery with The Rounds’ Series A fundraise. Meanwhile, investment in restaurant robots increased with Jay-Z’s funding for pizza robot truck Stellar and new capital for Hyper Food Roboti... |
| 04.10.2022 | Liquid Death raises $70M | Dive Brief:
Sparkling and still water brand Liquid Death raised $70 million in its Series D funding round, valuing the brand at $700 million, according to a Medium post published by Science Inc. co-founder Peter Pham. The brand has raised m... |
| 13.01.2022 | The Week in Agrifoodtech: Remilk raises $120m; ‘world’s first plant-based salmon fillet’ unveiled | There were multiple fundings above or near the $100 million mark this week in agrifoodtech, led by Estonian ride-hailing and food delivery app Bolt with its $709 million round.
Elsewhere, alt-dairy startup ReMilk raised $120 million, while ... |
| 06.01.2022 | Liquid Death Nabs $75M Series C Round |
LOS ANGELES, CA, Canned water brand Liquid Death has raised $75 million in a new Series C financing round.
>> Click here for more funding data on Liquid Death
>> To export Liquid Death funding data to PDF and Excel, click he... |
| 05.01.2022 | Liquid Death collects $75M for Series C | Liquid Death, a producer of canned mountain water, has raised $75 million at a $525 million valuation in a round led by startup studio Science, TechCrunch reported. Based in Los Angeles, the company was valued at $165 million in May, accord... |
| 04.01.2022 | Liquid Death Raises $75 Million in Funding at a $500 Million-Plus Valuation | Canned water brand Liquid Death has raised $75 million in a new Series C funding round that values the Santa Monica-based firm at $525 million.
The funding round was led by Science Inc., the Santa Monica-based startup studio run by by inves... |
| 04.01.2022 | Will Silicon Valley finally change after the Elizabeth Holmes verdict? | This is the web version of Term Sheet, a daily newsletter on the biggest deals and dealmakers. Sign up to get it delivered free to your inbox.
After a four-month-long trial, Elizabeth Holmes of the now-defunct blood testing startup Theranos... |
| 04.01.2022 |
Liquid Death Scores $75M More
| Los Angeles-based canned water brand Liquid Death has raised $75M in a Series C funding round at a valuation of $525M. The funding was led by startup studio Science, and also included Live Nation, PowerPlant Partners, Access Capital, and No... |
| 03.01.2022 | Liquid Death lands $75M more to expand the brand | Liquid Death, a water brand that began life in 2018 with a funny video to first test the concept, has grown deadly serious about its growth prospects. The LA-based outfit, which sells canned mountain water from the Alps that will “murder yo... |
| 03.11.2021 | Who rules the world: главные стартап-студии мира | Who rules the world: главные стартап-студии мира |
| 03.11.2021 | Who rules the world: главные стартап-студии мира | Who rules the world: главные стартап-студии мира |
| 03.11.2021 | Who rules the world: major startup studios of the world | Who rules the world: major startup studios of the world |
| 13.05.2021 | With its newest round, Liquid Death will exclusively ‘murder your thirst’ at Live Nation events | Liquid Death, a four-year-old, LA-based canned mountain water startup that has steadily garnered market share and press coverage by promising, amusingly, to “murder your thirst,” just raised $15 million in Series C funding. The round brings... |
| 06.05.2021 | Liquid Death Files Paperwork to Raise $15 Million | Liquid Death, the bad-boy themed brand selling Austrian mountain water in tallboy cans, has had quite the life.
The unlikely Santa Monica company filed paperwork indicating it is raising nearly $15 million in additional equity funding. It s... |
| 29.09.2020 | The joke is on consumers as Liquid Death raises $23 million more | In what began as a kind of funny, savvy marketing stunt that has since gained traction, a nearly three-year-old, Santa Monica-based startup that sells water from the Austrian Alps under the brand Liquid Death has raised $23 million in Serie... |
| 29.09.2020 | Liquid Death Raises Additional $23 Million | - |
| 28.09.2020 |
Liquid Death Finds $23M More
| Los Angeles-based canned water brand Liquid Death, the Science, Inc.-based startup offering up bottled water in aluminum cans, has raised $23M in a Series B funding round, the company disclosed over the weekend. The funding included Convivi... |
| 25.09.2020 | Liquid Death Creeps into Stores Nationally | It's never been a better time to "murder your thirst."
Seven months after raising more than $9 million in Series A funding, Santa Monica-based canned water startup Liquid Death has raised $23 million in Series B funding.
The round... |
| 07.09.2020 | «Щекочущий Лицо Мачете»: производитель минеральной воды Liquid Death запустил генератор детских имён Статьи редакции... | Компания известна агрессивным маркетингом — например, в мае она выпустила дет-метал альбом на основе гневных комментариев о бренде.
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Производитель минеральной воды Liquid Death, который рекламирует св... |
| 01.05.2020 | 'Fire Your Marketing Guy'; Liquid Death Channels The Rage Into a Heavy Metal Album | The very angry sounding man throatily roars:
Quality woman repellent. Bankrupt in no time. Fire the guy who came up with this pitch. And everyone who signed off on it. That name makes me not wanna drink your water. Fire your marketing guy.
... |
| 15.03.2020 | Стартапы недели: сервис виртуальной примерки мебели и маркетплейс банковских кредитов | Подборка интересных стартапов от сооснователя United Investors.
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На этой неделе в #стартапдня были четыре стартапа и ролик на YouTube.
Liquid Death продает самую обычную питьевую воду, но ведёт себя как венчур... |
| 28.02.2020 | Liquid Death Secures $9M | - |
| 25.02.2020 | Canned Water Company Liquid Death Raises $9 Million | Liquid Death, a canned water company known for having a punk style of branding, announced it raised $9 million in funding
Liquid Death — a canned water company that is known for having a punk style of branding — has raised $9 million in fun... |
| 21.02.2020 | Производитель воды в банках Liquid Death привлёк от венчурных инвесторов $9 млн Статьи редакции | Стартап делает ставку на агрессивный маркетинг и экологию.
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Американский производитель воды Liquid Death («Жидкая смерть») получил финансирование в размере $9 млн в рамках раунда А, пишет TechCrunch.
Основн... |
| 21.02.2020 |
Liquid Death Takes $9M In Series A
| Los Angeles-based Liquid Death, the canned water brand backed by Science, Inc., has raised $9M in a Series A funding, as the company continues to expand distribution of its products. The company--known as much for the way it markets its pro... |
| 20.02.2020 | Liquid Death raises $9M to make canned water cool | It sounds like Liquid Death has won over investors with its promise to “murder your thirst.” The startup is announcing that it’s raised $9 million in Series A funding.
Liquid Death sells water in a tallboy aluminum can, and it’s expanding t... |
| 20.02.2020 | Liquid Death, the viral punk-rock canned-water startup run by a former Netflix director, just raised $9 million in Series A funding as it prepares to take on two major challenges | Liquid Death CEO Mike Cessario Liquid Death This story is available exclusively to Insider subscribers. Become an Insider and start reading now.
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Liquid Death, a canned water startup that went viral for its punk-style branding, ra... |
| 25.06.2019 | Millennials don’t want to get drunk. What do they want? Apéritifs. | Gen Z doesn’t want to get drunk. Millennials are tired of the obligatory after-work drinks.
Haus, a new startup selling apéritifs online, has a solution for them. The company’s beverages have a lower alcohol content than standard hard liquo... |
| 25.05.2019 | Startups Weekly: VCs are drunk on beverage startups | Hello and welcome back to Startups Weekly, a newsletter published every Saturday that dives into the week’s most noteworthy venture deals, fundraises, M&A transactions and trends. Let’s take a quick moment to catch up. Last week, I wrot... |
| 07.05.2019 | Daily funding roundup - May 7th, 2019 | Hubtype raised $1.1M; Virtuous closed $3M; MedCrypt landed $5.3M; CollegeDekho secured $8M
Aito: Aito gives new meaning to intuitive and safe operation of electronic devices. Aito has raised €1 million in seed funding, including from Nokia ... |
| 24.01.2019 | A brand called Liquid Death wants to sell mountain water to the cool kids | Inventive packaging is more crucial than ever when it comes to launching a new brand into a world already clogged with every product imaginable. Think, for example, of the sugary energy drinks that began to appear on the scene roughly 20 ye... |
| - | Liquid Death giving away $400K fighter jet to lucky winner, unlike Pepsi’s 1990s debacle | A beverage company is giving away a jet to one lucky winner — for real this time.
Liquid Death announced a familiar contest Tuesday where the prize is a $400,000 fighter jet.
“This summer, Liquid Death is doing something no other beverage c... |
| - | Liquid Death is turning water into Gen Z’s beer by selling the ‘healthiest thing you can drink’ | Gen Z has thrown the beverage industry for a loop. They’ve turned to weed instead of alcohol for “High January” and all months following, and have ditched sugary sodas, too, keen on pursuing healthier lifestyles. Now a heavy metal water bra... |
| - | Liquid Death May Just Be The 'Fastest Growing Non-Alcoholic Beverage Of All Time' | When Santa Monica-based Liquid Death launched with funding from neighboring venture capital firm Science Inc. in 2018, the Los Angeles startup world – and everyone else – had nothing but jokes. But with the company’s latest $700 million val... |
| - | Liquid Death is giving away a functional $400,000 fighter jet—or a briefcase full of $250,000 cash | Liquid Death has built a $1.4 billion brand by being as eye-catching as possible. It’s latest marketing stunt is taking things to the next level.
The canned water brand on Tuesday announced a contest that will see it give away a $400,000 fi... |
| - | 42-year-old turned a Facebook page into a real company—now it’s worth $1.4B and spending millions on a Super Bowl commercial | Mike Cessario built his billion-dollar company with plenty of free and low-cost advertising. Now, he’s betting on one of the world’s most expensive advertising venues: the Super Bowl.
Cessario, 42, is the founder and CEO of Liquid Death, a ... |
| - | How Liquid Death’s 40-year-old founder turned ‘the dumbest name’ and a Facebook post into a $700 million water brand | Let’s face it: Water is boring.
Sure, it’s essential to your health and few beverages can be more crisp or refreshing, but most bottled water brands are fairly bland and uninspiring — featuring the same interchangeable references to mountai... |
| - | Liquid Death | “Don't be scared, it's just water. 100% stone-cold mountain water (8.1+ PH). Infinitely recyclable aluminum cans. Death to plastic.” |
| - | How to build brand loyalty through programs and offers | Customer loyalty has to be earned. Brands can do this through programs with discounts and deals, but there’s a lot more to loyalty programs than the occasional coupon.
Brands need loyalty programs for two reasons:
Loyalty programs drive buy... |
| - | Liquid Death | “Liquid Death | Murder Your Thirst ” |
