Lightfoot rewards better drivers and is the world’s first platform to help them monetise their good driving.
It has two core components:
1) A small device that communicates directly with the vehicle’s engine and provides the driver with visual and verbal feedback to enable them to stay within the engine’s ‘sweet spot’ (optimum efficiency).
2) An exciting rewards platform that enables drivers to benefit personally from better driving (whether at work or at home) through competitions, prizes, discounts and other incentives.
What are the benefits?
• Fuel costs down by up to 20%
• Accidents down by up to 60%
• Wear and tear costs down by 40-50%
• Harmful emissions down by 15-20%
Overview
Investors 1
| Date | Name | Website |
| Sign up to see | Sign up to see | Sign up to see |
Funding Rounds 1
| Date | Series | Amount | Investors |
| Sign up to see | Sign up to see | Sign up to see | Sign up to see |
Mentions in press and media 5
| Date | Title | Description |
| Sign up to see | Sign up to see | Sign up to see |
| Nov 20, 2018 | Term Sheet — Tuesday, November 20 | A CRYPTO COLLAPSE Good morning, Term Sheet readers. Paid Content You can't secure what you can't see From ExtraHop The SEC took action against two cryptocurrency startups that staged ICOs. The companies, Airfox and Paragon Coin, agreed to p... |
| Nov 20, 2018 | “Fitbit for Cars” Raises $4M | Lightfoot Lightfoot Founded: 2003 Headquarters: Exeter, UK Total Funding: $5.39M See full company profile "> , the UK company which sells a telematics system, has raised $4m in funding from the Business Growth Fund and Martin McCour... |
| Nov 20, 2018 | BGF invests £3.2m into ‘fitbit for cars’ company Lightfoot | Lightfoot, the makers of the first connected car technology to reward better drivers, today announces it has received £3.2m in funding from BGF. It also welcomes former CEO of Dyson, Martin McCourt, as an investor and non-executive Chairm... |
| Nov 19, 2018 | Lightfoot gets $4M to nudge more drivers to go smooth with a ‘Fitbit for cars’ | U.K. car tech startup Lightfoot, which sells a telematics system that gives real-time feedback to drivers combined with a rewards platform to further incentivize good driving, has picked up £3.2 million (~$4M) from London-based early-stage ... |
Reviews 0
FAQ about Lightfoot®
When was Lightfoot® founded?
Lightfoot® was founded in 2003.
How much funding has Lightfoot® raised?
Lightfoot® has raised $4.19M in total across 1 funding round.
What has the press written about Lightfoot®?
Parsers VC has collected 5 articles mentioning Lightfoot®, among them “Term Sheet — Tuesday, November 20” (Nov 20, 2018) and ““Fitbit for Cars” Raises $4M” (Nov 20, 2018).
Is Lightfoot® still active?
Yes, Lightfoot® is active; its latest activity on Parsers VC dates from Nov 21, 2018.