| Date | Title | Description |
| 04.06.2026 | Liftoff Mobile Raises $437 Million In Revived IPO | Blackstone-backed mobile app marketing and monetization platform Liftoff Mobile has successfully completed its long-awaited initial public offering, raising $437 million after pricing shares above its marketed range. The IPO marks a signifi... |
| 10.03.2026 | In-App Advertising Technology: Formats, Mediation Platforms and Mobile Monetisation | Share
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A mobile gaming studio with 47 million monthly active users across a portfolio of twelve casual puzzle and strategy games generates 82 percent of its $94 million annual revenue through in-app advertising. The s... |
| 07.03.2026 | The DSP Market: Demand-Side Platforms Competing for Advertiser Budgets | Share
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Demand-side platforms sit at the operational centre of modern digital advertising. These software systems, used by advertisers and their agencies to purchase digital media programmatically, determine how advert... |
| 07.07.2025 | Liftoff: UGC Drives Success in 2025 Mobile Ad Creative Index | Liftoff, a leading AI-enabled growth platform for the mobile app economy, has published its seventh annual Mobile Ad Creative Index. The report explores top creative trends that are attracting and scaling in ad spend across consumer apps an... |
| 03.07.2025 | Shore Capital Partners Expands Its Reach with New Fund and Leadership Promotions | In the bustling world of private equity, Shore Capital Partners has made a significant splash. The Chicago-based firm recently closed its third food and beverage fund, Shore Capital Food & Beverage Partners Fund III, with a remarkable $... |
| 02.07.2025 | Liftoff Receives Minority Investment from General Atlantic | Liftoff, a Redwood City, CA-based provider of an AI-powered performance marketing platform for the mobile app economy, received a minority investment from General Atlantic.
The amount of the deal was not disclosed.
The company intends to us... |
| 02.07.2025 | Shore Capital Partners Closes Food & Beverage Fund III, At Over $450M; Promotes Three to Partner | Shore Capital Partners, a Chicago, IL-based private equity firm, closed its third food and beverage fund, Shore Capital Food & Beverage Partners Fund III, with over $450M in capital commitments.
The close brought its total assets under ... |
| 14.05.2025 | The Rising Tide of Tech Investments: Liftoff and KatRisk Make Waves | In the fast-paced world of technology, two companies have recently made headlines with significant moves that signal growth and ambition. Liftoff, a powerhouse in performance marketing for mobile apps, and KatRisk, a leader in catastrophic ... |
| 12.05.2025 | Liftoff: Minority Growth Investment Raised At $4.3 Billion Valuation From General Atlantic | Liftoff, a leader in performance marketing and monetization solutions for the app economy, announced that Blackstone’s private equity funds signed a deal to sell a minority stake in Liftoff to General Atlantic. As part of the deal, Blacksto... |
| 07.05.2025 | The Rise of Liftoff: A New Era in Mobile Growth | In the bustling tech landscape of Silicon Valley, a new partnership is taking shape. General Atlantic, a prominent growth equity firm, has acquired a minority stake in Liftoff, a Redwood City-based company, valuing it at a staggering $4.3 b... |
| 07.05.2025 | Liftoff Secures Minority Growth Investment from General Atlantic | Liftoff, a global leader in performance marketing and monetization solutions for the app economy, today announced that private equity funds managed by Blackstone (“Blackstone”) signed an agreement to sell a minority stake in Liftoff to Gene... |
| 06.05.2025 | Liftoff Receives Minority Growth Equity Investment from General Atlantic at $4.3 Billion Valuation | Liftoff, a Redwood City, CA-based provider of performance marketing and monetization solutions for the app economy, received a minority growth equity investment from General Atlantic, at $4.3 Billion valuation.
The amount of the deal was no... |
| 06.05.2025 | General Atlantic покупает миноритарный пакет акций Liftoff с оценкой в $4,3 млрд | Blackstone останется мажоритарным акционером компании Liftoff из Редвуд-Сити, штат Калифорния. Ожидается, что сделка будет закрыта в середине 2025 года, сообщили компании.
Основанная в 2012 году, Liftoff помогает компаниям приобретать и уде... |
| 21.04.2025 | KRAFTON Doubles Down on Indian Gaming With New KIGI Cohort Featuring Six Indie Studios Six innovative Indian studios—Kleanup, Advaita, Singular Scheme, Smash Head, Unwind, and Ginger Games—are reshapi... | KRAFTON India is doubling down on its mission to shape the future of India's gaming ecosystem with the launch of the second cohort under the KRAFTON India Gaming Incubator (KIGI). Following the successful debut of its inaugural batch, KIGI ... |
| 11.01.2025 | Exclusive: Blackstone mulls $4 billion-plus sale of Liftoff, sources say | Exclusive: Blackstone mulls $4 billion-plus sale of Liftoff, sources say
By Milana VinnJanuary 10, 20259:54 PM UTCUpdated ago
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Signage is seen outside the Blackstone... |
| 28.08.2024 | Bidease Welcomes Dennis Mink as New Chief Marketing Officer | Bidease, a leading programmatic advertising platform, has announced the hiring of Dennis Mink as its new Chief Marketing Officer. Dennis, with extensive experience in the ad tech industry, will lead Bidease's global marketing strategy, focu... |
| 17.11.2022 | Liftoff’s Most Comprehensive Survey of Global App Marketers Finds Rising Optimism Amid Macroeconomic and Privacy Challenges | Liftoff, the leading growth acceleration platform for the mobile industry, released the industry’s most comprehensive survey of global app marketing professionals. Liftoff’s 2022 App Marketer Survey brings together responses from over 500 m... |
| 17.10.2022 | Полезные ссылки, статьи, сервисы и материалы для разработчика игр | Думаю, что из заголовка итак понятно содержимое статьи, но для понимания добавлю еще небольшую расшифровку… В подборке вы найдете 148 различных материала - много статей, ссылок на полезные сервисы, каналы в телеграмме, книги, курсы, бенчмар... |
| 24.03.2022 | Liftoff + Vungle, AppsFlyer Performance Index 14th Edition, Top 10 Multiple Ranks | Liftoff
Liftoff + Vungle, AppsFlyer Performance Index 14th Edition, Top 10 Multiple Ranks
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Liftoff + Vungle ranked in the top 10 in 394 Power rankings / Volume rankings by 5 indicators in the “Performance ... |
| 25.08.2021 | Liftoff and Vungle Merge | Liftoff, a Redwood City, CA-based global performance-based mobile app marketing optimization platform, and Vungle, a San Francisco, CA-based global mobile app discovery and enablement platform, have entered into a definitive agreement to co... |
| 18.02.2021 | Small Mobile Ad Firms Ally to Prepare for Apple Privacy Changes | Six mobile advertising firms have partnered to help others to prepare for Apple’s forthcoming privacy changes.
The firms have partnered to aid marketers and app developers to adjust to the changes that will affect how advertising works on i... |
| 07.01.2021 | Five Experts Share 2020 Lessons About App Marketing And Engagement (And Why There's No Turning Back) | Marketing in these challenging times means taking the lessons we learned in a year like no other to ... [+] develop a new playbook.getty |
| 22.12.2020 | Blackstone will invest close to $400 million in mobile app marketer Liftoff | Financier Blackstone has agreed to invest in mobile app marketing optimization platform Liftoff. The companies aren’t saying the exact amount, but the total is close to $400 million.
The deal shows that seasoned investor Blackstone is willi... |
| 22.12.2020 | Blackstone To Invest $400 Million In Ad-Tech Startup Liftoff To Fuel Mobile Advertising Growth | Liftoff was founded by Harry Robertson (left), Mark Ellis (center) and Phil Crosby (right). Liftoff |
| 22.12.2020 | Blackstone will invest close to $400 million in mobile app marketer Liftoff | Did you miss a session from GamesBeat Summit 2022? All sessions are available to stream now. Learn more.
Financier Blackstone has agreed to invest in mobile app marketing optimization platform Liftoff. The companies aren’t saying the exact ... |
| 18.09.2020 | Mobile Games Report: Getting Users Is Historically Cheap. Getting Them To Pay Is Historically Hard | Updated September 18 to fix an error comparing iOS and Android monetization |
| 29.07.2020 | Empresa disponibiliza webinars gratuitos que podem ser assistidos em qualquer horário | A Liftoff, empresa de marketing de mobile app e retargeting, está ciente da importância de manter-se seguro agora e acrescenta que pode ser um bom momento para ter aulas online e se atualizar. Enquanto a maioria está trabalhando de casa, di... |
| 17.06.2020 | Lockdown drives boom in mobile shopping apps | Just because people can't go out to stores doesn't mean they've stopped buying things and a new study by app marketing specialist Liftoff and fraud prevention firm Adjust shows a boom in mobile shopping apps.
Engagement has surged 40 percen... |
| 04.05.2020 | Mobile Marketing Experts Show How Fintech Apps Will Emerge Fighting Fit From The Covid-19 Crisis | Financial services players that have invested in customer-centric innovation during this period of ... [+] uncertainty will be best positioned to come out fighting. Getty |
| 15.04.2020 | Economic uncertainty gives fintech apps a boost | The COVID-19 crisis has led to major economic as well as health concerns and new research from mobile app marketing company Liftoff in partnership with analytics platform App Annie shows more people are turning to mobile apps to manage thei... |
| 14.11.2019 | Consumers favor subscription apps over one-off purchases | Mobile users are becoming far more willing to subscribe to a service than to make a one-time purchase according to a new report.
A study from mobile user acquisition specialist Liftoff has analyzed more than 349 billion impressions across 9... |
| 31.10.2018 | Liftoff: Mobile users are embracing subscription app economy | Did you miss a session from GamesBeat Summit 2022? All sessions are available to stream now. Learn more.
Mobile users are embracing the subscription model, with considerable momentum gained from last year, according to the Mobile App Engage... |
| 31.10.2018 | Liftoff: Mobile users are embracing subscription app economy | Mobile users are embracing the subscription model, with considerable momentum gained from last year, according to the Mobile App Engagement Index produced by performance mobile user acquisition firm Liftoff and mobile engagement platform Le... |
| 20.08.2018 | Liftoff: Females are 79% more likely to make in-app purchases in mobile games | Females are 79 percent more likely to complete an in-app purchase after installing a mobile game, according to a report about mobile games by a mobile user acquisition firm Liftoff.
That’s just one piece of data in the Liftoff 2018 Mobile G... |
| 20.08.2018 | Liftoff: Females are 79% more likely to make in-app purchases in mobile games | Did you miss a session from GamesBeat Summit 2022? All sessions are available to stream now. Learn more.
Females are 79 percent more likely to complete an in-app purchase after installing a mobile game, according to a report about mobile ga... |
| 02.04.2018 | Appsflyer: Mobile app fraud hit $800 million in Q1, up 30% | Mobile tracking and marketing firm AppsFlyer said in a new study that mobile app marketers were exposed to $700 million to $800 million in ad fraud in the first quarter of 2018, up 30 percent compared to the quarterly average for 2017.
Shop... |
| 02.04.2018 | Appsflyer: Mobile app fraud hit $800 million in Q1, up 30% | Did you miss a session from GamesBeat Summit 2022? All sessions are available to stream now. Learn more.
Mobile tracking and marketing firm AppsFlyer said in a new study that mobile app marketers were exposed to $700 million to $800 million... |
| 09.11.2017 | 10 Fastest Growing Tech Companies in the US | Every entrepreneur knows that if you're not growing, you're dying. It's not enough for companies to remain stagnant in the business world, as new and innovative ideas are popping up every day ready to dethrone even the most solidified of un... |
| 24.10.2017 | Gender divide opens up as mobile apps become the preferred way of booking travel | The latest annual Mobile App Engagement Index from app marketing platform Liftoff shows that travel reservation bookings on mobile have finally hit critical mass adoption.
Users are becoming accustomed to doing more on mobile and reservatio... |
| 28.07.2017 | Amazon Prime Day boosts other shopping apps | Amazon's Prime Day, although it's only been happening for three years, has already become a sort of Black Friday for the summer season. But a new report shows that it's having a positive benefit for other retailers too.
The study by mobile ... |
| 20.06.2017 | Mobile commerce grows as cost of acquiring new customers falls | A new report from mobile app marketing specialist Liftoff reveals that the cost of acquiring new customers for mobile shopping apps is falling.
The cost of getting someone to install an app is just $4.45, though converting that into a purch... |
| 11.11.2016 | Instant apps are publishers’ newest ‘frenemy’ when it comes to monetization | Mark Ellis Contributor
Mark Ellis is the CEO of Liftoff.
Since the dawn of the iPhone, Apple has been designing, revolutionizing and, to some extent, controlling the way people interact with their mobile devices through a marketplace known ... |
| 11.10.2016 | Shopping apps targeting women generate better profits | Marketers must target women if they are looking to succeed and make profits in the mobile sector, according to a new report.
The Mobile App Engagement Index from performance based marketing platform Liftoff analyzed 7.3 million app installs... |
| 19.07.2016 | Twitter loses another key EMEA exec as its Head of Mobile departs to join US startup Liftoff | A month ago, we broke the news that Twitter's head of EMEA, Stephen McIntyre, decided to depart the company to join Dublin-based VC firm Frontline Ventures.
Fast forward to today, and Tech.eu can exclusively reveal that Twitter's Head of Mo... |
| 16.06.2016 | Liftoff delivers personalized ads that are designed to drive actions, not installs | Mobile marketing startup Liftoff pitches itself as a way for mobile advertisers to focus on what really matters — not installs, but rather purchases and other actions that result in revenue.
It’s not a unique idea. After all, we’re seeing m... |
| 20.10.2015 | How Zoosk uses creative testing to improve the science of mobile user acquisition | As marketers in the non-gaming mobile ecosystem try to quickly catch up to their gaming counterparts, “Mobile Heroes” brings you a weekly series of articles offering insights and education for marketers of non-gaming apps.Read the whole ser... |
| 06.10.2015 | Understanding the two-step approach to mobile user acquisition | As marketers in the non-gaming mobile ecosystem try to quickly catch up to their gaming counterparts, “Mobile Heroes” brings you a weekly series of articles offering insights and education for marketers of non-gaming apps. Read the whole se... |
| 28.09.2015 | 7 ways to triumph with subscription-based apps | Customer acquisition, retention, and monetization strategies are one thing in the world of mobile gaming, and even e-commerce apps, but implementing these for a subscription-based service is a challenge only a handful of marketers have tack... |
| 22.09.2015 | ‘Tis the season for m-commerce: Critical Q4 acquisition strategies for mobile marketers | As marketers in the non-gaming mobile ecosystem try to quickly catch up to their gaming counterparts, “Mobile Heroes” brings you a weekly series of articles offering insights and education for marketers of non-gaming apps.Read the whole ser... |
| 08.07.2015 | Liftoff says many new app users rush to buy or register | A large chunk of users with newly-installed mobile apps will take an action — like making a purchase or registering — within the first two hours of installation.
“That’s the first thing that jumps out” from data released today by mobile mar... |
| 08.07.2015 | Liftoff says many new app users rush to buy or register | Did you miss a session from GamesBeat Summit 2022? All sessions are available to stream now. Learn more.
A large chunk of users with newly-installed mobile apps will take an action — like making a purchase or registering — within the first ... |
| 29.06.2015 | New speakers — and new value — added to MobileBeat 2015 | Now in its eighth year, MobileBeat 2015 is the place to meet and learn how to win on mobile from the most disruptive brands and thought-leaders in the mobile industry. Join us at MobileBeat, the premier event for mobile marketing and growth... |
| 29.06.2015 | New speakers — and new value — added to MobileBeat 2015 | Did you miss a session from GamesBeat Summit 2022? All sessions are available to stream now. Learn more.
Now in its eighth year, MobileBeat 2015 is the place to meet and learn how to win on mobile from the most disruptive brands and thought... |
| 06.02.2015 | Funding roundup - week ending 2/06/15 | AnyPerk, Pley, Guardant, HomeLight, SketchDeck, DesignCrowd, Taboola, Qumulo, BucketFeet, Skimlinks
Seed stage
SketchDeck, a full graphic design on demand service, raised $500,000 from Y Combinator, Dharmesh Shah, Michael Siebel and other a... |
| 04.02.2015 | Liftoff Closes $5M Series A Funding | Liftoff Inc., a Menlo Park, CA-based mobile app marketing and retargeting platform, closed a $5m Series A funding.
The round was led by Steve Anderson (Baseline Ventures), with participation from Michael Dearing (Harrison Metal) and existin... |
| 03.02.2015 | Liftoff Raises $5 Million To Help App Makers Acquire Engaged Users, Not Just Installs | Mobile application marketers have traditionally chased new users through campaigns designed to prompt app installations. But a company called Liftoff is focused on helping companies acquire a more valuable customer base – those who take act... |
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19 апреля, 2021, 16:15
Татьяна Грицык
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Анна Хома — Head of Marketing в компанії OBRIO з екосистеми IT-бізнесів Genesis. OBRIO розробляє мобільні за... |
| - | Empresa disponibiliza webinars gratuitos que podem ser assistidos em qualquer horário | A Liftoff, empresa de marketing de mobile app e retargeting, está ciente da importância de manter-se seguro agora e acrescenta que pode ser um bom momento para ter aulas online e se atualizar. Enquanto a maioria está trabalhando de casa, di... |
