Startups
Liberty was founded in 1957 by Sir Donald Gordon who saw his father work hard all his life but reap little financial reward. This ignited in him the unstoppable belief that everyone should have the opportunity to grow their wealth and leave a proud legacy for their family. This belief is captured in our very name and our flame, taken from the Statue of Liberty and imbued with the same meaning of freedom and opportunity.
Nearly 60 years later, with the same belief still driving us, we have grown into an organisation with assets under management of R566 billion, more than 2,5 million clients and properties that cover 1,1 million square meters. With a presence in 14 African countries, we have grown from being a South African life insurer to a Pan-African financial services company, offering asset management, investment, insurance and health products.
We are an organisation that understands the value of knowledge and its power to change realities when set in action. Which is why we have invested over R480 million in support of education initiatives and projects in our communities.
Why we are in business
To pioneer new ways and guide people towards financial freedom.
Our purpose
To make a difference in people’s lives by making their financial freedom possible. This is our passion.
Our impact
What we do changes people’s realities.
Our vision
To be the trusted leader in insurance and investment in Africa and our chosen markets.
Liberty is not just our name. It’s what we do.
Nearly 60 years later, with the same belief still driving us, we have grown into an organisation with assets under management of R566 billion, more than 2,5 million clients and properties that cover 1,1 million square meters. With a presence in 14 African countries, we have grown from being a South African life insurer to a Pan-African financial services company, offering asset management, investment, insurance and health products.
We are an organisation that understands the value of knowledge and its power to change realities when set in action. Which is why we have invested over R480 million in support of education initiatives and projects in our communities.
Why we are in business
To pioneer new ways and guide people towards financial freedom.
Our purpose
To make a difference in people’s lives by making their financial freedom possible. This is our passion.
Our impact
What we do changes people’s realities.
Our vision
To be the trusted leader in insurance and investment in Africa and our chosen markets.
Liberty is not just our name. It’s what we do.
Overview
Employees
1001-5000
Phone
0860456789
Founded date
1956
Mentions in press and media 7
| Date | Title | Description |
| Sign up to see | Sign up to see | Sign up to see |
| Mar 24, 2026 | Liberty hit by data breach | Liberty Group has been hit by a data breach. It warned in a statement on Tuesday that it had detected unauthorised third-party access to some of its systems. The company said it took immediate steps to contain and mitigate the impact of the... |
| Aug 7, 2025 | Paymentology Launches PayoCard to Expand Mobile-First Access to Card Services Across South Africa | Share this: Click to share on Facebook (Opens in new window) Facebook Click to share on WhatsApp (Opens in new window) WhatsApp Click to share on X (Opens in new window) X Click to share on LinkedIn (Opens in new window) LinkedIn Click to e... |
| Feb 18, 2025 | IT Leaders Forum 2025: Shaping the Future of Business and Technology in Africa | JOHANNESBURG, SOUTH AFRICA – Media OutReach Newswire – 18 February 2025 – IT News Africa is proud to announce the IT Leaders Forum 2025, a premier gathering of top technology and information industry experts. The event is set to take place ... |
| Oct 10, 2024 | IT Leaders Forum 2024 Gathers Top IT Decision-Makers for Insights on Resilience and Innovation | JOHANNESBURG, SOUTH AFRICA – Media OutReach Newswire – 10 October 2024 – IT News Africa is excited to announce IT Leaders Forum 2024, which will take place on November 5, 2024, at The Capital Empire in Sandton, South Africa. This premier ev... |
| Jun 1, 2024 | Understanding SASSA’s Role in Social Welfare | Share Tweet Share Share Email In South Africa, the South African Social Security Agency (SASSA) plays a pivotal role in the social welfare system, providing essential financial support to millions of vulnerable citizens. This guide aims to ... |
| Dec 6, 2012 | Africa’s Secret Millionaires: Sakumzi “Saki” Macozoma | As we continue with our weekly feature – Africa’s Secret Millionaires– , Ventures Africa’s wealth team will continue to uncover several low-key, ultra-wealthy entrepreneurs across the continent. Each of them is worth more than $50 million a... |
Reviews 0
FAQ about Liberty Group SA
When was Liberty Group SA founded?
Liberty Group SA was founded in 1956.
What has the press written about Liberty Group SA?
Parsers VC has collected 7 articles mentioning Liberty Group SA, among them “Liberty hit by data breach” (Mar 24, 2026) and “Paymentology Launches PayoCard to Expand Mobile-First Access to Card Services Across South Africa” (Aug 7, 2025).
Is Liberty Group SA still active?
Yes, Liberty Group SA is active; its latest activity on Parsers VC dates from Apr 16, 2026.