Fragmented customer data = fragmented customer experiences. Lexer’s Customer Data Platform helps retailers genuinely understand their customers and engage them with the experiences they deserve.
A SINGLE CUSTOMER VIEW
> Combine all of your purchase, product, loyalty and engagement data into unified customer profiles that marketers can understand and use.
> Enrich your 1st-party data with 3rd-party demographic, location, propensity to buy and lifestyle data.
ENHANCED CUSTOMER PROFILES
> Intelligent profiles summarize products purchased, campaigns engaged with, orders made, where they prefer to shop and more.
> Predict lifetime value, next likely purchase date, which product they’ll buy next, which channel to reach them on and churn risk.
ACTIONABLE CUSTOMER INSIGHTS AND HIGH VALUE SEGMENTS
> Create and compare customer segments using attributes like RFM purchase behavior, product interests and channel preferences.
> Identify and engage high value customer segments and lookalike audiences.
> Identify and reengage inactive and lapsed customers.
EFFORTLESS AND EFFECTIVE TARGETING
> Quickly activate audience segments in your digital channels with as little as 3-clicks.
> Combine or exclude auto-updated audiences for highly targeted campaigns that require less effort.
MARKETER-FRIENDLY DASHBOARDS
> Know how much every segment spends, on what products and when.
> Understand where your sales are coming from and the impact of your marketing.
> Identify growth opportunities in just a few clicks - no data science required.
Lexer Engage is an easy-to-use customer service hub for communicating with your customers via social media and email.
PERSONALIZED CUSTOMER CARE
> Holistic view of each customer contains 1st party and social data
> Fast, simple, and intuitive workflows
> Centralized inbox
> SLA & team reporting
> Recommended responses
A SINGLE CUSTOMER VIEW
> Combine all of your purchase, product, loyalty and engagement data into unified customer profiles that marketers can understand and use.
> Enrich your 1st-party data with 3rd-party demographic, location, propensity to buy and lifestyle data.
ENHANCED CUSTOMER PROFILES
> Intelligent profiles summarize products purchased, campaigns engaged with, orders made, where they prefer to shop and more.
> Predict lifetime value, next likely purchase date, which product they’ll buy next, which channel to reach them on and churn risk.
ACTIONABLE CUSTOMER INSIGHTS AND HIGH VALUE SEGMENTS
> Create and compare customer segments using attributes like RFM purchase behavior, product interests and channel preferences.
> Identify and engage high value customer segments and lookalike audiences.
> Identify and reengage inactive and lapsed customers.
EFFORTLESS AND EFFECTIVE TARGETING
> Quickly activate audience segments in your digital channels with as little as 3-clicks.
> Combine or exclude auto-updated audiences for highly targeted campaigns that require less effort.
MARKETER-FRIENDLY DASHBOARDS
> Know how much every segment spends, on what products and when.
> Understand where your sales are coming from and the impact of your marketing.
> Identify growth opportunities in just a few clicks - no data science required.
Lexer Engage is an easy-to-use customer service hub for communicating with your customers via social media and email.
PERSONALIZED CUSTOMER CARE
> Holistic view of each customer contains 1st party and social data
> Fast, simple, and intuitive workflows
> Centralized inbox
> SLA & team reporting
> Recommended responses
Location: Australia, New South Wales, Sydney
Employees: 51-200
Total raised: $33.5M
Founded date: 2010
Investors 3
Funding Rounds 1
| Date | Series | Amount | Investors |
| 25.02.2021 | Series B | $33.5M | - |
Mentions in press and media 6
| Date | Title | Description |
| 18.04.2024 | Celigo announced the release of its April Platform update | Celigo, the leading integration platform as a service (iPaaS) for business and IT users, announced today the release of its April Platform update, introducing a suite of advanced features and enhancements. This release is a testament to Cel... |
| 26.02.2021 | Lexer raises $26.3M in Series B funding | SEA: Lexer, a customer data platform for brands and retailers, announced that it has plans to expand into Southeast Asia following its AU$33.5 million (US$26.3 million) Series B funding. The round was led by VC firms Blackbird Ventures and ... |
| 26.02.2021 | E-commerce analytics startup Lexer emerges from stealth mode with $33.5 million raise | Lexer co-founders Chris Brewer, Aaron Wallis and Dave Whittle. Source: supplied. Customer data analytics startup Lexer has exploded out of stealth mode with a $33.5 million funding round, for its tech helping small businesses connect with t... |
| 25.02.2021 | Lexer raises $25.5 million to unlock insights from retailers’ customer data | We are excited to bring Transform 2022 back in-person July 19 and virtually July 20 - 28. Join AI and data leaders for insightful talks and exciting networking opportunities. Register today! Lexer, a customer data platform (CDP) that helps ... |
| 25.02.2021 | Lexer raises $25.5 million to unlock insights from retailers’ customer data | Lexer, a customer data platform (CDP) that helps retailers gain insights by unifying data from multiple systems and sources, has raised $25.5 million in a series B round led by Blackbird Ventures and King River Capital. The raise comes as b... |
| 25.02.2021 | Customer data platform Lexer raises $25.5M Series B for global expansion | Left to right: Lexer founders Dave Whittle, Aaron Wallis and Chris Brewer. Image Credits: Lexer The massive shift to online shopping during the COVID-19 pandemic means retailers need to analyze customer data quickly in order to compete agai... |