Let Toys Be Toys

Toys are for fun, for learning, for stoking imagination and encouraging creativity. Children should feel free to play with the toys that most interest them.

Isn't it time that shops stopped limiting our children's imagination by telling them that some toys are only suitable for girls, and some for boys?

The answer is simple – we’re asking retailers and manufacturers to sort toys by theme or function, rather than by gender, and let the children decide which toys they enjoy best.

Let toys be toys - for girls and boys.