Startups
Les Mills has been delivering life-changing fitness experiences for over 50 years. Now an international fitness brand, we mix music, motivation and movement for millions around the globe through our world-class fitness programs. Our mission is simple – to create a fitter planet.
We blur the boundaries of physical and digital experiences to bring our club partners ultimate fitness solutions. Feel our love for live group fitness with the iconic barbell workout BODYPUMP. Pedal through utopia and dystopia all in the same workout with the immersive cycle experience of THE TRIP. Reserve your spot in the front row of martial arts inspired BODYCOMBAT or any of our 1000+ workouts available on LES MILLS On Demand.
Creating a fitter planet means more than exercise. We’re dedicated to carbon neutrality, measuring and offsetting carbon dioxide emissions for each of our global offices. Through our BORN TO MOVE program and partnership with UNICEF, we’re united in our ambition to create a world where every child survives and thrives.
We’re in the business of strength and allowing teammates to play to theirs. Diversity, equity and inclusion are a mindset and a culture; a healthy work-life balance an essential, and encouragement to ‘exercise your passion’ fundamental.
We blur the boundaries of physical and digital experiences to bring our club partners ultimate fitness solutions. Feel our love for live group fitness with the iconic barbell workout BODYPUMP. Pedal through utopia and dystopia all in the same workout with the immersive cycle experience of THE TRIP. Reserve your spot in the front row of martial arts inspired BODYCOMBAT or any of our 1000+ workouts available on LES MILLS On Demand.
Creating a fitter planet means more than exercise. We’re dedicated to carbon neutrality, measuring and offsetting carbon dioxide emissions for each of our global offices. Through our BORN TO MOVE program and partnership with UNICEF, we’re united in our ambition to create a world where every child survives and thrives.
We’re in the business of strength and allowing teammates to play to theirs. Diversity, equity and inclusion are a mindset and a culture; a healthy work-life balance an essential, and encouragement to ‘exercise your passion’ fundamental.
Overview
Location
New Zealand, Auckland
Employees
501-1000
Founded date
1968
Mentions in press and media 22
| Date | Title | Description |
| Sign up to see | Sign up to see | Sign up to see |
| Sep 15, 2026 | Kinomap and Les Mills Launch Their New All-in-One Fitness Bundle | Kinomap and Les Mills launch their new fitness bundle The new subscription combines Kinomap’s immersive indoor training experience with LES MILLS+ workouts at a special bundled price. Together, we can help users introduce greater variety in... |
| Jun 29, 2026 | A 'founding father of fitness' - Les Mills Snr 1934 - 2026 | AUCKLAND, New Zealand, June 29, 2026 /PRNewswire/ -- We pay heartfelt tribute to our founder, Les Mills Snr, who passed away peacefully today, aged 91. Les Mills Snr (1934 – 2026) – a founding father of fitness who blazed a trail in sport, ... |
| Jun 18, 2026 | Kinomap and Les Mills Announce Strategic Partnership to Launch a Unified Fitness Subscription Experience | Kinomap and Les Mills are partnering to deliver a complete fitness experience, combining immersive cardio training with premium fitness and wellness workouts in a single subscription. Kinomap and Les Mills announce a partnership, introducin... |
| Sep 9, 2025 | Incubeta Acquires RocketSource | Incubeta, a London, UK-based company which specializes in digital marketing, acquired RocketSource, a South Jordan, UT-based consultancy known for its proprietary frameworks. The amount of the deal was not disclosed. The deal will expand In... |
| Mar 25, 2025 | The Rise of Fitness Festivals: A New Era of Wellness and Community | In a world where wellness is the new wealth, fitness festivals are taking center stage. They are not just events; they are movements. The Ultimate Fitness Force 2025 (TUFF 2025) is a prime example. Set to unfold in Bangkok, this festival pr... |
| Mar 24, 2025 | Fitness First is ready to feature Asia’s Biggest Group Fitness Festival Returns! TUFF 2025 | Set to Take Over ICONSIAM Mall, Get Ready for the Ultimate Group Workout Experience – Tickets Available March 24, at Eventpop BANGKOK, THAILAND – Media OutReach Newswire – 24 March 2025 – The Ultimate Fitness Force 2025 (TUFF 2025), Asia’s ... |
| Feb 11, 2025 | How Businesses Can Tap into Gen Z's Passion for Fitness and Wellbeing Gen Z have markedly shifted their outlook, wants, likes, expectations and attitudes compared to the previous generation. Here's how your business can meaningfully, helpfully, and authentically capitalise on it. | From viral social media workout challenges to the boom in boutique gym studios, it's clear here in Europe and abroad that Generation Z (those born between the mid-1990s and early 2010s) have made health and wellbeing central to their lifest... |
| Nov 22, 2024 | "Hong Kong Outdoor & Sport Expo cum FITech Expo 2024" Officially Opens | Rowing and Penny Farthing Take Center Stage Boosting Hong Kong as a "Centre for Mega International Sports Events" HONG KONG, Nov. 22, 2024 /PRNewswire/ -- Organized by the Exhibition Group, "Hong Kong Outdoor & Sport Expo... |
| Oct 21, 2024 | SHAPING THE FUTURE OF TRAINING - LES MILLS AND ADIDAS STAGE 'FITNESS RAVE' IN BERLIN FOR NEXT GEN ATHLETES | Bringing the city's iconic nightclub energy to life, LES MILLS LIVE BERLIN presented with adidas, brought together thousands of training fans for a 'fitness rave' at the legendary Kraftwerk venue over 19-20 October The sell-out event showca... |
Show more
Reviews 0
FAQ about Les Mills
When was Les Mills founded?
Les Mills was founded in 1968.
What has the press written about Les Mills?
Parsers VC has collected 22 articles mentioning Les Mills, among them “Kinomap and Les Mills Launch Their New All-in-One Fitness Bundle” (Sep 15, 2026) and “A 'founding father of fitness' - Les Mills Snr 1934 - 2026” (Jun 29, 2026).
Is Les Mills still active?
Yes, Les Mills is active; its latest activity on Parsers VC dates from Oct 20, 2026.