Leal is the only information platform in LATAM that, by leveraging effective loyalty programs, allows brick and mortar merchants to truly understand who their customers are, what they buy, and what they are saying about their brands. While most rewards programs today are growing weaker and weaker, Leal has the highest retention rate in the industry because of its frictionless customer and retailer experience. Consumers can enjoy having all of their favorite brands' loyalty programs in a single app or card, that they will use to earn points they can later redeem for rewards. They can use those points as real currency and save money. For affiliated merchants, Leal is disrupting the way they interact with their customers by providing the necessary technology to compete in a digital world. Leal provides the data needed to interact with customers and significantly increase sales and engagement. We've built a robust platform with a proprietary technology for Point-of-sale integrations, payment processor integrations, and actionable analytics.
Location: Colombia, RAP (Especial) Central, Bogota Capital District - Municipality
Employees: 51-200
Total raised: $13M
Founded date: 2016
Investors 5
| Date | Name | Website |
| - | Centre Str... | centrestre... |
| - | Morro Vent... | morroventu... |
| 19.03.2022 | Arrebol Ca... | arrebolcap... |
| - | Salkantay ... | salkantay.... |
| - | IDC Ventur... | idcventure... |
Funding Rounds 2
| Date | Series | Amount | Investors |
| 04.04.2022 | Series A | $10M | - |
| 07.06.2019 | - | $3M | - |
Mentions in press and media 6
| Date | Title | Description | Source |
| 30.01.2024 | Now with $5M, Leal invests in AI-driven customer engagement ... | Leal, a Bogota, Colombia-based retail tech company providing customer engagement in Latin America, r... | techcrunch... |
| 04.04.2022 | Fintech startup Leal secures $10M | Leal has raised a $10 million Series A co-led by Rakuten Capital and IDC Ventures. Based in Bogota, ... | pitchbook.... |
| 01.04.2022 | Leal Raises $10M in Series A Funding | Leal, a Bogota, Colombia-based fintech company operating in LatAm, raised $10M in Series A funding. ... | finsmes.co... |
| 31.03.2022 | Colombian Fintech Leal Closes $10M Series A, Rakuten Group, ... | Colombian-based consumer and fintech company Leal has raised a $10 million Series A round co-led by ... | crowdfundi... |
| 07.06.2019 | Leal Raises US$3M in Funding | Leal, a Bogota, Colombia-based loyalty startup, raised US $3m in funding. Backers included FCP Ventu... | finsmes.co... |
| - | Leal | “Find in our app the way to earn rewards with your purchases in physical and virtual stores. Use you... | fastfounde... |