Leal is the only information platform in LATAM that, by leveraging effective loyalty programs, allows brick and mortar merchants to truly understand who their customers are, what they buy, and what they are saying about their brands. While most rewards programs today are growing weaker and weaker, Leal has the highest retention rate in the industry because of its frictionless customer and retailer experience. Consumers can enjoy having all of their favorite brands' loyalty programs in a single app or card, that they will use to earn points they can later redeem for rewards. They can use those points as real currency and save money. For affiliated merchants, Leal is disrupting the way they interact with their customers by providing the necessary technology to compete in a digital world. Leal provides the data needed to interact with customers and significantly increase sales and engagement. We've built a robust platform with a proprietary technology for Point-of-sale integrations, payment processor integrations, and actionable analytics.
Location: Colombia, RAP (Especial) Central, Bogota Capital District - Municipality
Employees: 51-200
Total raised: $13M
Founded date: 2016
Investors 5
| Date | Name | Website |
| - | Centre Str... | centrestre... |
| - | Morro Vent... | morroventu... |
| 19.03.2022 | Arrebol Ca... | arrebolcap... |
| - | Salkantay ... | salkantay.... |
| - | IDC Ventur... | idcventure... |
Funding Rounds 2
| Date | Series | Amount | Investors |
| 04.04.2022 | Series A | $10M | - |
| 07.06.2019 | - | $3M | - |
Mentions in press and media 6
| Date | Title | Description |
| 30.01.2024 | Now with $5M, Leal invests in AI-driven customer engagement for LatAm merchants | Leal, a Bogota, Colombia-based retail tech company providing customer engagement in Latin America, raised $5 million in a round that CEO Camilo Martinez called a “pre-Series B.” LEAP Global Partners and Rakuten Capital co-led the round and ... |
| 04.04.2022 | Fintech startup Leal secures $10M | Leal has raised a $10 million Series A co-led by Rakuten Capital and IDC Ventures. Based in Bogota, Colombia, Leal is a provider of cash-back and rewards products to help merchants engage with customers. View round |
| 01.04.2022 | Leal Raises $10M in Series A Funding | Leal, a Bogota, Colombia-based fintech company operating in LatAm, raised $10M in Series A funding. The round was led by Rakuten Group and IDC Ventures. In conjunction with the funding, Amit Patel, CEO of Rakuten Americas and Rakuten Reward... |
| 31.03.2022 | Colombian Fintech Leal Closes $10M Series A, Rakuten Group, IDC Ventures Lead | Colombian-based consumer and fintech company Leal has raised a $10 million Series A round co-led by Rakuten Group (through its investment arm Rakuten Capital) and IDC Ventures. This will enable the company to launch its co-branded credit ca... |
| 07.06.2019 | Leal Raises US$3M in Funding | Leal, a Bogota, Colombia-based loyalty startup, raised US $3m in funding. Backers included FCP Ventures of EPM (Empresa de servicios públicos de Medellín y Colombia). The company, which has managed to raise more than US $5m, intends to use ... |
| - | Leal | “Find in our app the way to earn rewards with your purchases in physical and virtual stores. Use your Loyal Coins in thousands of shops. Collect points on your favorite brands.” |