| Date | Title | Description |
| 24.04.2025 | La Vie and Beyond Meat: A New Era of Collaborative Marketing in the Plant-Based Industry | In a world where competition often drowns out collaboration, La Vie and Beyond Meat are rewriting the rules. Their recent campaign is a bold move that invites other plant-based brands to join forces. It’s not just about selling products; it... |
| 22.04.2025 | La Vie Launches Collaborative Campaign, Allowing Other Brands to Repurpose Their Ad | La Vie has launched a creative collaboration initiative that invites other plant-based brands to participate in their recent marketing campaign, allowing them to download and reuse a television ad that was originally created by La Vie, feat... |
| 22.04.2025 | La Vie and Beyond Meat Launch Collaborative Campaign, Allowing Other Brands to Repurpose Their Ad | La Vie and Beyond Meat have teamed up for a creative collaboration that invites other plant-based brands to participate in their joint campaign. The initiative allows brands to download and reuse a television ad that was originally created ... |
| 09.04.2025 | Future Food Quick Bites: Ottolenghi’s Beans, Disneyland & Beyond Meat Doc | 5 Mins Read Our weekly column rounds up the latest sustainable food innovation news. This week, Future Food Quick Bites covers Bold Bean Co’s Ottolenghi collaboration, Beyond Meat’s new documentary, and Miyoko Schinner’s upcoming vegan cook... |
| 03.04.2025 | The Rise of Plant-Based Partnerships: Beyond Meat and La Vie’s Flavorful Alliance | In a world where culinary choices shape our health and the planet's future, plant-based foods are taking center stage. The recent partnership between Beyond Meat and La Vie is a prime example of this shift. Their collaboration is not just a... |
| 01.04.2025 | Beyond Meat and La Vie’s ‘Brandmance’ Leads to New Burger and Joint Campaign in the UK | Beyond Meat and La Vie, two leading plant-based food companies, have announced a new partnership following a playful exchange on social media. The brands, which focus on plant-based meat alternatives, have come together to promote animal we... |
| 06.02.2025 | Mosa Meat: Cultivated Meat Pioneer Files for Switzerland Approval After Instant Crowdfunding Success | 5 Mins Read Dutch cultivated meat pioneer Mosa Meat has filed a dossier for regulatory approval in Switzerland a day after surpassing its crowdfunding goal of €1.5M ($1.56M) in just 24 minutes.
Mosa Meat, the company known for producing the... |
| 07.01.2025 | The Rise of Plant-Based Pizza: A Culinary Revolution | In the ever-evolving world of food, plant-based options are taking center stage. The recent partnership between La Vie and Papa John’s to launch a Hawaiian Vegan Pizza in the UK is a prime example of this trend. This collaboration is not ju... |
| 06.01.2025 | La Vie Partners With Papa Johns to Launch Hawaiian Vegan Pizza Across the UK | French plant-based meat brand La Vie has partnered with pizza giant Papa Johns to launch the new Hawaiian Vegan Pizza in the UK.
The pizza consists of a classic tomato base topped with pineapple, dairy-free cheese, and La Vie’s plant-based ... |
| 07.10.2024 | La Vie Raises €25M, Reports €19M in Revenue and Significant UK Retail Growth | French plant-based pork and deli brand La Vie has secured €25 million in a new funding round, taking the total amount it has raised over the past three years to €50 million.
The round saw participation from historical shareholders and new s... |
| 04.10.2024 | La Vie Takes Viewers on Emotional Journey in Bold Premier TV Ad for its Plant-Based Ham | French brand La Vie has launched its first-ever TV campaign today, coinciding with World Animal Day, aiming to spark a nationwide conversation about animal welfare and meat consumption.
Using the brand’s bold and tongue-in-cheek marketing, ... |
| 03.10.2024 | The Rise of Alternative Proteins: A New Era in Sustainable Eating | The world is changing. The food we eat is evolving. Alternative proteins are at the forefront of this transformation. As climate change looms, the need for sustainable food sources has never been more urgent. The alternative protein industr... |
| 02.10.2024 | Future Food Quick Bites: Dairy-Free Mozzarella Sticks, Vegan Wetherspoons & Indian Cultivated Meat | 6 Mins Read In our weekly column, we round up the latest news and developments in the alternative protein and sustainable food industry. This week, Future Food Quick Bites covers Sunday Supper’s plant-based mozzarella sticks, M&S’s new ... |
| 19.06.2024 | Kale Yeah! 10 startups leading the plant-based food scene in Europe | Not so long ago, veganism was considered an eccentric lifestyle, often associated with tree-hugging hippies and dusty health food stores. It was challenging to find plant-based products, and most restaurants offered little more than chips o... |
| 17.05.2024 | Op Ed: Lobber Levin, Senior Strategic Writer, Everland, on Shifting Positioning from “Alternatives” to Mainstream | Lobber Levin is a senior strategic writer at Everland, a Scandinavian-based consumer brand and design agency. They have worked with many clients with a presence in the plant-based industry, including Danone, La Vie, Tindle, OLALA!, Lantmänn... |
| 17.05.2024 | La Vie “Turns London Pink” With New OOH Campaign Celebrating Its Plant-Based Ham | French brand La Vie is celebrating the success of its plant-based ham with a new OOH advertising campaign in “one of the UK’s most ham-centric cities”, London.
La Vie’s ham alternative arrived at Tesco and Ocado earlier this year, and is no... |
| 09.01.2024 | Planted Launches the “Cleanest Lyoner Cold Cut on the Market” at Coop Switzerland | Swiss foodtech startup Planted announces the launch of its first plant-based cold cut in Swiss retail through a distribution deal with Coop. The cold cut is an alternative to the Lyoner Wurst style of meat, often referred to as German bolog... |
| 08.01.2024 | La Vie’s New Plant-Based Ham Arrives in Tesco | La Vie, a French food tech specialising in plant-based pork products, announces the launch of its latest NPD, La Vie Plant-Based Ham, exclusively at Tesco.
The introduction of La Vie’s Plant-Based Ham in Tesco stores signifies a significant... |
| 29.07.2023 | Savoring Innovation: 15 French Startups Stirring Up the Food and Beverage Scene | Table of Contents show
1 Caats: Personalized Feline Nutrition
2 Nxtfood: Plant-Powered Meat Alternatives
3 77 Foods: Vegetable Edible Fats for a Sustainable Future
4 Qilibri: Personal Health through Better Eating
5 Rumor Rose: Rose-Col... |
| 29.06.2023 | The Technology Behind the Success of Carnivore-Fooling Vegan Bacon | By channeling cutting-edge technology, food tech companies make vegan bacon that looks, tastes and feels like pork bacon, convincing flexitarians and carnivores alike. Crispiness, moisture, bite, and flavor are the top challenges R&D an... |
| 03.05.2023 | Data snapshot: Agrifoodtech funding in Europe slumped 46% in 2022, but there were some bright spots | Data snapshot is a regular AFN feature analyzing agrifoodtech market investment data provided by our parent company, AgFunder.
Click here for more research from AgFunder and sign up to our newsletters to receive alerts about new research re... |
| 07.06.2022 | Announcing the 15 Finalists of the Carrefour Plant-Based Contest | French supermarket chain Carrefour created a contest this March called the Plant-Based Contest, designed to help innovative startups advance to market. The contest has three categories: plant-based protein products, strong concept, and serv... |
| 23.05.2022 | La Vie Urges Burger King France to Add Vegan Bacon to Veggie Steakhouse Burger | La Vie has launched a campaign asking Burger King France to add plant-based bacon to its Veggie Steakhouse burger, after discovering that the conventional Steakhouse contains bacon while the plant-based version does not.
The Paris-based veg... |
| 17.05.2022 | Vegan Bacon Game-Changer La Vie Reveals Opening of Virtual Restaurant | Paris-based La Vie, known for its game-changing vegan bacon, has announced the opening of a virtual restaurant in collaboration with OFC, The Original Food Court. The dishes created through the collaboration will be available for delivery o... |
| 11.03.2022 | Burger King’s London Vegan Outlet Will Serve La Vie’s Game-Changing Bacon | Burger King is to open its first fully vegan restaurant in London for a month’s trial after years of preparation, as widely reported yesterday. It is now revealed that La Vie‘s groundbreaking vegan bacon will be part of the menu, marking it... |
| 20.01.2022 | The Week in Agrifoodtech: Consumer foodtech players Flipdish, Yumi & La Vie raise large rounds | One of this week’s biggest fundings went to Flipdish — a US startup providing software that powers payments, online ordering, and delivery for foodservice enterprises — which netted a massive $100 million in a round led by Chinese tech gian... |
| 19.01.2022 | Natalie Portman-Backed French Vegan Bacon Startup Breaks Records With $28.3M Raise | 4 Mins Read
French veggie bacon maker La Vie, formerly known as 77 Foods, has announced a successful Series A funding round totalling €25 million ($28.3M) today. The round, which was led by VC fund Seventures, is the largest single alternat... |
| 19.01.2022 | La Vie Raises €25M in Series A From Angels Including Natalie Portman & Oatly Chairman | French startup La Vie, which specialises in the production of plant-based alternatives to traditionally pork-based products such as bacon or lardons, announced this morning a record €25 million Series A funding round.
The startup announced ... |
| - | La Vie | “The best vegan bacon and bacon | La Vie™ Foods” |
