Startups
L'Attitude Ventures , which invests in early-stage (Seed to Series A) US Latina/o entrepreneurs who leverage technology to scale. In less than a year, L’ATTITUDE Ventures has exceeded their $100M fundraising target and invested in 22 companies. US Latinos are the most entrepreneurial and important growth cohort in the US, representing 1 in every 4 new entrepreneurs and 27% of net GDP growth.
L’ATTITUDE Ventures is uniquely positioned to both capture and catalyze these entrepreneurs by investing early with sizable capital and unparalleled global expertise and relationships, including that of two former Fortune 200 CEOs, Oscar Munoz former CEO of United Airlines and Sol Trujillo former CEO of Telstra, as well as Gary Acosta CEO of NAHREP, Kennie Blanco former investor at Blackrock, and Laura Moreno Lucas former Managing Director at Nasdaq.
L’ATTITUDE Ventures changes the landscape for Latino entrepreneurs by leading rounds, having board representation, and showcasing Latina/o entrepreneurial innovation through Match-Up at L’ATTITUDE, the largest business conference in the country.
L’ATTITUDE Ventures is uniquely positioned to both capture and catalyze these entrepreneurs by investing early with sizable capital and unparalleled global expertise and relationships, including that of two former Fortune 200 CEOs, Oscar Munoz former CEO of United Airlines and Sol Trujillo former CEO of Telstra, as well as Gary Acosta CEO of NAHREP, Kennie Blanco former investor at Blackrock, and Laura Moreno Lucas former Managing Director at Nasdaq.
L’ATTITUDE Ventures changes the landscape for Latino entrepreneurs by leading rounds, having board representation, and showcasing Latina/o entrepreneurial innovation through Match-Up at L’ATTITUDE, the largest business conference in the country.
Overview
Location
United States, California, San Francisco
Employees
1-10
Total raised
$100M
Founded date
2019
Funding Rounds 1
| Date | Series | Amount | Investors |
| Sign up to see | Sign up to see | Sign up to see | Sign up to see |
Mentions in press and media 9
| Date | Title | Description |
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| Oct 15, 2025 | Starship Technologies Closes $50M Funding | Starship Technologies, a Tallinn, Estonia and London, UK-based global leader in autonomous delivery, closed a $50m funding round. The round was led by Plural with participation from Karma.vc, Latitude, Coefficient Capital, SmartCap (funded ... |
| Aug 12, 2022 | The Value–And Need–For Venture Capital Funding In U.S. Latino Startups | L'Attitude Ventures announces $100 million fund close at Nasdaq L'Attitude Ventures |
| Aug 5, 2022 | L'Attitude Ventures Raises $100M Fund | San Diego-based L'Attitude Ventures announced this week that it has raised $100M in funding from JPMorgan Chase and other limited partners, to "solely invest in Latina(o)-owned" seed to Series A companies. The fund is the firm's v... |
| Aug 3, 2022 | L’Attitude Ventures Completes First $100 Million Fund | L’Attitude Ventures, a San Diego, CA-based venture capital firm, closed its first institutional fund, at over $100 million. The fund was supported through a strategic anchor investment by JPMorgan Chase and initial investments from Trujillo... |
| May 5, 2022 | Fintech Company Listo! Provides Mainstream Financial Institutions Access To $2.6 Trillion Latino Market | Samuel Ulloa, CEO of Listo! Listo! is celebrating Cinco de Mayo with its consumer financial services to provide fair and equitable financial products to millions of Latino borrowers We democratize access to fairly priced, life-changing fina... |
| L’Attitude Ventures Closes $100M Fund Aimed At US-based Latino Founders | Fewer than 1% of Latino-owned businesses received funding from the top 500 venture capital and private equity firms in 2020, according to a report by the Stanford Latino Entrepreneurship Initiative, even though 19% of Latino-owned businesse... | |
| L’Attitude Ventures gets $100M for fund to support Latino entrepreneurs | The news: US-based L’Attitude Ventures secured $100M to launch a fund to support Latino American startups based in the US, per FinExtra. More on the fund: Geared toward startup Latino-owned companies with high growth potential, the new fund... | |
| This exec helped raise $100 million to fund Latino-owned startups: It's 'a smart economic strategy' | As the U.S. slides closer to a potential recession, economists and business leaders are racking their brains for ways to improve the country's financial health. For Solomon "Sol" Trujillo, the answer is simple: Invest in Latino-ow... |
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FAQ about L'ATTITUDE Ventures
When was L'ATTITUDE Ventures founded?
L'ATTITUDE Ventures was founded in 2019.
How much funding has L'ATTITUDE Ventures raised?
L'ATTITUDE Ventures has raised $100M in total across 1 funding round.
What has the press written about L'ATTITUDE Ventures?
Parsers VC has collected 9 articles mentioning L'ATTITUDE Ventures, among them “Starship Technologies Closes $50M Funding” (Oct 15, 2025) and “The Value–And Need–For Venture Capital Funding In U.S. Latino Startups” (Aug 12, 2022).
Is L'ATTITUDE Ventures still active?
Yes, L'ATTITUDE Ventures is active; its latest activity on Parsers VC dates from Oct 15, 2025.