The Market for Trucks On Demand LaneHoney brings on demand efficiency and all-to-all transacting to the US $671 billion truckload market through the use of mobile technology and market efficiency. Our platform disrupts phone truck brokers and Uber-clones who make prices and build an undisclosed spread with a fully transparent platform of user-generated prices, supply, demand and process that enables shippers and carriers to transact directly with confidence. In other words, we unveil the spread. By offering a real market and eliminating transaction friction, LaneHoney reduces freight costs for shippers, increases profit margin for carriers, and enables greater asset utilization. LaneHoney?s patent pending platform delivers better economics, visibility and velocity to transactions with none of the pricing inefficiencies of closed network competitors.
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