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| Jan 8, 2025 | Powerful trends in Generative AI transforming data-driven insights for marketers | The intersection of artificial intelligence (AI) and digital advertising to create truly engaging experiences across global audiences and cultures is reaching an inflection point. Companies everywhere are leveraging powerful trends in AI, m... |
| Sep 2, 2024 | Kochava advises best practices for ad fraud protection | Ad fraudsters operate by deceiving digital advertising networks for financial gain. This usually involves manipulating performance metrics through deceptive tactics such as fake impressions, clicks and conversions. Not only does this hamper... |
| Jun 7, 2024 | 88 percent of free Android VPNs leak data | New research from Top10VPN has captured and analyzed the network traffic of the 100 most popular free VPNs on Google's Play Store and reviewed their source code.
The findings are rather worrying, showing that 88 percent suffer some kind of ... |
| Oct 25, 2023 | Kochava Unveils the Future of AI-Powered Insights Tools to Unlock Your Strategy for Growth | Kochava AI Prompt powered by Generative AI takes data-driven insight discovery into marketers’ own hands through natural and native language processing
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| Jun 20, 2023 | Kochava Publisher’s Suite Selected by Major Industry Publishers | An innovative clear-labeled ad measurement technology drives performance marketing on CTV and OTT platforms, and Retail Media Networks
Kochava, the leading real-time data solutions company for omni-channel attribution and measurement, annou... |
| Feb 15, 2023 | Kochava Announces Acquisition of Machine Advertising | Leaders in digital advertising and measurement for app marketers and brands join forces
Kochava, the leading real-time data solutions company for omni-channel attribution and measurement, announced that it and Machine Advertising have agree... |
| Feb 13, 2023 | Kochava Announces Partnership with DanAds | Kochava Announces Partnership with DanAds
Mon, Feb 13, 2023 17:15 CET Report this content
Collaboration delivers industry-leading measurement capabilities on the self-serve ad platform
SANDPOINT, IDAHO and STOCKHOLM – February 13, 2023 – Ko... |
| Aug 31, 2022 | FTC Suing Data Broker for Selling Off Location Data of US Citizens | The Federal Trade Commission (FTC) has filed a lawsuit against data broker Kochava, alleging the company sold data from hundreds of millions of devices.
Privacy-enhancing tech like VPNs can be used to hide your IP address, which contains so... |
| Aug 31, 2022 | FTC Sues Data Broker Over Location Data, But May Face Steep Uphill Climb | The reversal of Roe is resulting in dramatic new pressures on privacy reform, given how easily consumer location data can be weaponized against abortion seekers and those helping them. Not just by authoritarian-leaning state governments, bu... |
| Aug 30, 2022 | FTC sues mobile attribution tech startup Kochava for selling location data from hundreds of millions of mobile devices without permission | It’s been a while since we last covered Kochava, a Sandpoint Idaho-based mobile attribution tech startup that helps people-based marketers and optimizes their marketing across connected devices.
In November 2020, we covered Kochava after t... |
| May 19, 2021 | Kochava acquires DigiCenter for privacy-first data collection | We are excited to bring Transform 2022 back in-person July 19 and virtually July 20 - 28. Join AI and data leaders for insightful talks and exciting networking opportunities. Register today!
Kochava, a real-time data solutions company for a... |
| May 19, 2021 | Kochava acquires DigiCenter for privacy-first data collection | Join gaming leaders, alongside GamesBeat and Facebook Gaming, for their 2nd Annual GamesBeat & Facebook Gaming Summit | GamesBeat: Into the Metaverse 2 this upcoming January 25-27, 2022. Learn more about the event.
Kochava, a real-time ... |
| Mar 10, 2021 | Bidsopt DSP Integrates with Kochava Collective to Improve Audience Targeting and Identity Resolution for Advertisers | SINGAPORE and SANDPOINT, Idaho (PRWEB) March 10, 2021
Bidsopt, a leading programmatic demand-side platform, and the Kochava Collective, the world’s largest independent mobile-first data marketplace, today announced their new partnership. Th... |
| Nov 9, 2020 | Kochava acquires database firm Thalamus to connect ad buyers and vendors | Kochava has acquired database maker Thalamus to connect ad buyers and vendors as the industry adjusts to a changing mobile app and games landscape. The acquisition price was not disclosed.
Sandpoint, Idaho-based Kochava will rename Thalamus... |
| Nov 9, 2020 | Kochava acquires Thalamus to connect ad buyers and vendors | Kochava, a Sandpoint Idaho-based mobile attribution tech startup announced today that it has acquired database maker Thalamus to connect ad buyers and vendors as the ad industry adjusts to the ever-changing landscape. The terms of the deal ... |
| Nov 9, 2020 | Kochava acquires database firm Thalamus to connect ad buyers and vendors | Did you miss a session from GamesBeat Summit 2022? All sessions are available to stream now. Learn more.
Kochava has acquired database maker Thalamus to connect ad buyers and vendors as the industry adjusts to a changing mobile app and game... |
| Oct 30, 2020 | Solving 2020's Consumer Identity Problem | Founder & CEO at Kochava, the leading mobile attribution platform and mobile data marketplace. 20+ yrs as a technology innovator and leader. |
| Nov 11, 2019 | Interview with Founder and CEO, Kochava – Charles Manning | “As technology continues to transform and evolve at a rapid pace, so do the roles and responsibilities of marketing decision-makers “
1. Tell us about your role in Kochava?
I am the Founder and CEO of Kochava. In 2011, I started the company... |
| Mar 23, 2019 | Hidden Video Ads Could Be Draining Battery Of Your Android Phone | Ted Ranosa, Tech Times 23 March 2019, 10:03 pm
Some mobile advertisers have been be tucking away autoplay video adverts behind normal banner ads, causing the batteries on smartphones to be drained.
Anti-fraud firm Protected Media has uncove... |
| Nov 21, 2018 | Steve Bair Joins Kochava as Head of North America Sales | Kochava Inc., the industry leader in mobile attribution and analytics, today announced that veteran ad technology executive Steve Bair has joined the company as Head of North America Sales. Bair served the past five years at Facebook, most ... |
| Feb 23, 2018 | Digital advertising blockchain startup XCHNG layer network consensus engine now handles 180,000 transactions per second | The digital advertising blockchain, XCHNG (pronounced “exchange”), is an open source blockchain framework for recording online ad insertion orders (IO) built by Kochava. It also provides a blockchain framework for framework for the digital ... |
| Feb 13, 2018 | Datawallet Participates in Kochava’s OnXCHNG Program | Datawallet, a C2B blockchain-based data exchange, is participating in the Kochava OnXCHNG program, a partnership program for the industry’s open source blockchain framework for the digital advertising ecosystem, XCHNG. Last week Datawallet ... |
| Feb 8, 2018 | Kochava’s Xchng will bring blockchain to mobile ad measurement | Kochava built its mobile ad measurement business to bring transparency to a growing industry. Mobile advertising is kind of murky, riddled with problems like slow payments and ad fraud, so the company has been building a full ecosystem to b... |
| Feb 8, 2018 | Kochava’s Xchng will bring blockchain to mobile ad measurement | Did you miss a session from GamesBeat Summit 2022? All sessions are available to stream now. Learn more.
Kochava built its mobile ad measurement business to bring transparency to a growing industry. Mobile advertising is kind of murky, ridd... |
| Feb 8, 2018 | Kochava Labs Introduces New XCHNG Advisors: David Weild IV, William Mougayar, Paran Johar & John Maffei | Kochava Labs SEZC, a research and development subsidiary of Kochava Inc., is proud to announce four new advisors to XCHNG, the open source blockchain framework for the digital advertising ecosystem: David Weild IV, Founder, Chairman and CEO... |
| Jan 11, 2018 | Kochava Labs Names Open Source Blockchain Framework XCHNG Board of Advisiors | Kochava Labs, a research and development subsidiary of Kochava Inc., today announced its initial group of Board of Advisor members to XCHNG, an open source blockchain framework for the digital advertising ecosystem. XCHNG’s inaugural group ... |
| Sep 14, 2016 | Kochava launches free app analytics for all app developers | Did you miss a session from GamesBeat Summit 2022? All sessions are available to stream now. Learn more.
If you’re an app developer, you gotta have analytics. And Kochava is making mobile app analytics available for everyone with its Free A... |
| Sep 14, 2016 | Kochava launches free app analytics for all app developers | If you’re an app developer, you gotta have analytics. And Kochava is making mobile app analytics available for everyone with its Free App Analytics tools.
Sandpoint, Idaho-based Kochava has plenty of other ways to make money with its mobile... |
| Aug 18, 2016 | Google has hit 3 billion app installs — and may overtake Facebook | Did you miss a session from GamesBeat Summit 2022? All sessions are available to stream now. Learn more.
Google has seen a massive spurt in its app install ad business over the past few months, making serious progress toward closing the gap... |
| Jun 3, 2016 | Kochava’s media guide creates a one-stop shop for mobile marketing campaigns | We are excited to bring Transform 2022 back in-person July 19 and virtually July 20 - 28. Join AI and data leaders for insightful talks and exciting networking opportunities. Register today!
Mobile services vendors are trying to become one-... |
| Jun 3, 2016 | Kochava’s media guide creates a one-stop shop for mobile marketing campaigns | Mobile services vendors are trying to become one-stop shops for mobile game and app publishers and advertisers. And that’s why Kochava, which has its roots in mobile attribution and analytics, is now providing a “closed-loop” marketing plat... |
| Apr 13, 2016 | Kochava helps brands measure success amid Messenger chatbot mania | We are excited to bring Transform 2022 back in-person July 19 and virtually July 20 - 28. Join AI and data leaders for insightful talks and exciting networking opportunities. Register today!
When the gold rush happens, selling shovels can b... |
| Mar 17, 2016 | Mobile analytics company Kochava strikes deal to give 80K Chinese apps access to U.S. ads | Did you miss a session from GamesBeat Summit 2022? All sessions are available to stream now. Learn more.
The Chinese app economy has been exploding, but so far most of the country’s apps have needed help to market abroad, in part because of... |
| Mar 17, 2016 | Mobile analytics company Kochava strikes deal to give 80K Chinese apps access to U.S. ads | The Chinese app economy has been exploding, but so far most of the country’s apps have needed help to market abroad, in part because of the huge differences between China and other large markets, like the U.S.
No Chinese domestic data provi... |
| Dec 29, 2015 | Harpooning the whale in a volatile mobile ad market (webinar) | Don’t be left behind. Learn how to capture the best users and customers in today’s hyper-competitive mobile ad market from those winning at it every day. Join us for the live webinar, “Fierce mobile ads: Beat the competition.”
Register here... |
| Nov 11, 2015 | Segment launches new mobile platform to let marketers test app services faster | Disclosure: The author no longer works for VentureBeat and now works at Tune. –Ed.
Popular web and mobile data integration hub Segment hit the refresh button on its mobile platform today, opening it up to dozens of new mobile engagement and... |
| Nov 11, 2015 | Segment launches new mobile platform to let marketers test app services faster | Did you miss a session from GamesBeat Summit 2022? All sessions are available to stream now. Learn more.
Disclosure: The author no longer works for VentureBeat and now works at Tune. –Ed.
Popular web and mobile data integration hub Segment ... |
| Sep 23, 2015 | Mobile user acquisition: Ad networks teaming up in ‘Collective’ to share data on mobile gamers | Mobile ad attribution company Kochava is teaming up with agencies, networks, and advertisers to pool data on mobile gamers, share ways to target them, and improve mobile publishers’ capabilities to find, advertise to, and acquire new users.... |
| Jul 13, 2015 | Mobile ad attribution: No silver bullets, just constant iteration | Did you miss a session from GamesBeat Summit 2022? All sessions are available to stream now. Learn more.
This business of mobile attribution is a tough one. How does one find out which dollars out of all the ones put into app promotion were... |
| Jul 12, 2015 | Ad measurement company Tune acquires messaging company Artisan — in continued ad tech shakeup | Did you miss a session from GamesBeat Summit 2022? All sessions are available to stream now. Learn more.
[Update: Facebook has responded with a clarification about its Nov 4 policy. Comment inserted below.]
A shakeup is happening in the ad ... |
| Jul 12, 2015 | Ad measurement company Tune acquires messaging company Artisan — in continued ad tech shakeup | [Update: Facebook has responded with a clarification about its Nov 4 policy. Comment inserted below.]
A shakeup is happening in the ad technology industry, sparked by, or at least accelerated by, Facebook’s recent move to cordon off access ... |
| May 8, 2015 | Flurry Analytics Rolls Out Support For Apple Watch | Yahoo announced this week that it’s adding support for Apple Watch analytics to its free mobile analytics service Flurry, which the company acquired last year. For those developers who are building apps for the Apple Watch ecosystem, it’s i... |
| Feb 27, 2015 | Kochava Acquires InferSystems For Mobile Ad Optimization | Mobile analytics provider Kochava is announcing it has acquired Toronto-based ad tech company InferSystems and will use its technology to build a product called the Kochava Optimization Beacon.
As explained to me by Kochava CEO Charles Mann... |
| Oct 10, 2014 | Now mobile analytics startups are hiring data scientists. Here's why | Did you miss a session from GamesBeat Summit 2022? All sessions are available to stream now. Learn more.
Data scientists are coming to a mobile analytics company near you.
Kochava, a mobile analytics and attribution outfit based in Idaho, h... |
| Sep 17, 2014 | Finland-based Verto Analytics hauls in $2.4 million to grow itself in the U.S. | The ambitious team at Verto Analytics raised $2.4 million in venture funding.
To date, the Finland-based analytics player has raised $7.8 million since April of this year. Much of the funding has come from Open Ocean Capital and Conor Ventu... |
| Jul 23, 2014 | Yahoo's Flurry deal will kick mobile-ad buyout frenzy into high gear | Did you miss a session from GamesBeat Summit 2022? All sessions are available to stream now. Learn more.
Yahoo buys Flurry. Opera Mediaworks purchases AdColony. Twitter snares TapCommerce.
The outright purchase of these three mobile ad comp... |
| Jul 5, 2014 | Twitter hopes its new marketing partnership will translate to mobile ad growth | Did you miss a session from GamesBeat Summit 2022? All sessions are available to stream now. Learn more.
By partnering with a bevy of successful mobile analytic firms to bolster their interactive mobile ad experience, Twitter is swinging fo... |
| Jul 1, 2014 | Mobile-analytics outfit Kochava gets in line with COPPA to avoid fed crackdown | Did you miss a session from GamesBeat Summit 2022? All sessions are available to stream now. Learn more.
Mobile-analytics firm Kochava is preempting a purported impending federal crackdown on mobile companies violating the amended Child Onl... |
| Feb 18, 2014 | Kochava launches new version of its mobile ad measurement platform | Did you miss a session from GamesBeat Summit 2022? All sessions are available to stream now. Learn more.
in the wake of a shake-up with Facebook’s mobile analytics firms, Kochava is launching a new version of its own platform for measuring ... |
| Feb 18, 2014 | Kochava launches new version of its mobile ad measurement platform | in the wake of a shake-up with Facebook’s mobile analytics firms, Kochava is launching a new version of its own platform for measuring the effectiveness of mobile ads.
Facebook recently ended its data-sharing relationship with mobile analyt... |
| О потерях говорить рано, но разработчики и рекламодатели напряжены: первые результаты запрета на сбор IDFA в iOS 14.5 Статьи редакции | Некоторые называют новые правила Apple «атомной бомбой», после которой придётся заново учиться маркетингу. Другие считают, что компания вытесняет Facebook и других конкурентов на рекламном рынке и продвигает свои инструменты.
37 37 коммента... |
| Apple, iOS 14 та IDFA: як залучати користувачів за нової політики щодо реклами і даних | Apple, iOS 14 та IDFA: як залучати користувачів за нової політики щодо реклами і даних
19 апреля, 2021, 16:15
Татьяна Грицык
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Анна Хома — Head of Marketing в компанії OBRIO з екосистеми IT-бізнесів Genesis. OBRIO розробляє мобільні за... |
| Kochava Collective and InfoSum Partner to Help Brands Drive Growth | SANDPOINT, Idaho & NEW YORK--(BUSINESS WIRE)--Feb 25, 2021--
The Kochava Collective, the world’s largest independent mobile-first data marketplace, and InfoSum, the world’s leading identity infrastructure provider, today announced a par... |
| Fingerprinting для аттрибуции в iOS 14: реальность или заблуждение? | В этой статье я намерен открыто рассказать об эффективности трех методологий атрибуции (IDFA, SKAdNetwork и fingerprinting), доступных маркетологам на iOS, и сделать некоторые прогнозы, чтобы открыть дискуссию, выходящую за рамки текущих оп... |
| Как конкурируют дейтинговые приложения? Идеи продвижения и стратегии монетизации | Дейтинг – сверхконкурентная, но крайне перспективная и прибыльная ниша. Tinder в ней – главный гигант. В 2019-ом он стал первым по заработку с $260 млн годового дохода. В 2020-ом он заработал 513 миллионов долларов, уступив лишь TikTok. Как... |
