| Date | Title | Description |
| Sign up to see | Sign up to see | Sign up to see |
| May 9, 2024 | Creativity unleashed – finding that creative spark in everyone | During the pandemic, a Sky Arts survey found that 30% of UK adults felt they lacked the knowledge on ‘how to be creative.’ This phrase reveals a common misconception about creativity—it's not just a skill to be mastered or a subject one can... |
| Aug 11, 2023 | Finding your North Star to uncover your brand purpose and unlock success | Do you know what your North Star is?
In astronomy, the North Star is a star that appears to remain fixed, and not move, in relation to the Earth. This makes it excellent for navigation in situations where there are no landmarks - like at se... |
| Aug 10, 2023 | CSR and values – how to move beyond the box-ticking | Did you know that 77% of consumers are more likely to choose companies that are committed to making the world a better place, and 93% of employees believe companies must lead with purpose?
This makes it pretty clear that corporate social re... |
| Jul 8, 2023 | You have three seconds to get my attention… | Over the last couple of months, Cambridge Tech Week and London Tech Week were reminders of how amazing the UK tech scene is, proving we’re punching hugely above our weight on the world stage. Even in our hometown of Cambridge, we’ve got tec... |
| Mar 20, 2023 | The power of our Playbook values | One year on from our merger with Isle, I thought it was worth a quick reflection. Not all mergers pan out perfectly … so is ours working, and why? And why did it need a Playbook?
Mergers can be tricky, with all kinds of potential pitfalls a... |
| Jan 17, 2022 | 'Happy Place’ – the only way we’ll get what we really need | A month in and I don’t have big predictions for 2022.
Sarah Reakes, Managing Director at KISS, writes:
If I’ve learned anything from the last two years, it’s to keep it simple: my goals are to have happy people doing excellent work.
2021 st... |
| Jan 11, 2021 | Starting strong | Starting strong
11-01-2021
Sarah Reakes, Managing Director at KISS, writes: Like most of you no doubt, I had plenty of time over the holiday period to reflect on how confronting 2020 was.
It was unusually quiet and a welcome moment to conte... |
| Dec 4, 2020 | Sheds and what we can learn from them | Sheds and what we can learn from them
04-12-2020
What can sheds teach us?
Hugh Massam, Senior PR Associate at KISS, writes:
We recently acquired a second-hand shed for free: meaning we had to go and dismantle it, move it to my garden and re... |
| Nov 26, 2020 | Straight talking for in-house marketers | Straight talking for in-house marketers
26-11-2020
A quick Q+A with KISS MD Sarah Reakes:
Sarah, you were an in-house marketer for many years, including through more than one recession. How is today’s situation different?
The main differenc... |
| Nov 17, 2020 | Food for the soul: our award-winning pro bono partnership | Food for the soul: our award-winning pro bono partnership
17-11-2020
Cambridge Curiosity and Imagination (CCI) is an arts and well-being organisation that KISS has worked with on a pro bono basis since 2013. The team says: "We’re thril... |
| Oct 28, 2020 | Influencing the education sector | Influencing the education sector
28-10-2020
The impact of Covid-19 has meant it is crucial for brands to understand consumer behaviour quickly in order to maintain their reputation.
KISS writes:
A recent brand sentiment navigator report fou... |
| Oct 20, 2020 | Navigating - and surviving - a recession | Navigating - and surviving - a recession
20-10-2020
If you’re a marketer old enough to have worked through the recession of 2007-8, you might think you know how the next two years will pan out. I don’t agree. In my view we need to look back... |
| Sep 18, 2020 | Making the unconscious conscious | Making the unconscious conscious
18-09-2020
The role of advertising and public relations and how they contribute to what we define as society’s ‘norms and values’...
Lamour Nash, Account Executive at KISS, writes:
In my last blog I touched ... |
| Aug 10, 2020 | Marketers need a 5-year plan | Marketers need a 5-year plan
10-08-2020
As KISS has said recently, a lot of well-qualified economists and commentators suggest we’re quite likely facing a ‘W’ shaped recovery. This seems realistic – so the agency is recommending that market... |
| Aug 3, 2020 | Marketing in 2020: how to survive, adapt and thrive | Marketing in 2020: how to survive, adapt and thrive
03-08-2020
As a marketer preparing for the next 12 months it would be easy to feel overwhelmed or uncertain, even fearful. Here are some key actions marketing agency KISS recommends to hel... |
| Jul 30, 2020 | Influence with influencers | Influence with influencers
30-07-2020
Olly Cooper, Account Manager at KISS, writes: "With the explosion in influencer marketing - the industry was worth $2bn in 2017 and is set to reach $15bn by 2022 - I often describe social media as ... |
| Jul 23, 2020 | 100% virtual should be the new normal | 100% virtual should be the new normal
23-07-2020
The pandemic is rewriting the rules of customer experience. But what do Covid’s sudden seismic shifts mean for marketers long term?
Sarah Reakes, Manging Director at KISS writes:
I think it’s... |
| Jun 8, 2020 | Creativity in crisis | Creativity in crisis
08-06-2020
We’re more adaptable than we ever thought. Even in January this year the idea of working full-time from home, teaching our own kids or being unable to visit friends was unthinkable. Even in early March we wer... |
| Jun 4, 2020 | KISS celebrates rankings success of PROI Worldwide | KISS celebrates rankings success of PROI Worldwide
04-06-2020
Creative marketing agency KISS is a proud partner in PROI Worldwide, which has recently ranked fourth place in the PRovoke Media 2020 Global Holding Group rankings – jumping up a... |
| May 12, 2020 | The (neuro)science behind storytelling in video ads | The (neuro)science behind storytelling in video ads
12-05-2020
It's no mystery that humans like stories. In fact, our brain is evolutionarily wired to follow the connections between a series of events relying on cause and effect – that's in... |
| May 4, 2020 | You need clear key messages now more than ever | You need clear key messages now more than ever
04-05-2020
All of us have extra worries in these unprecedented times. But today, more than ever, being clear about your key messages is vital.
Sarah Reakes, Managing Director at KISS, writes:
Y... |
| Apr 29, 2020 | Why I chose Strategy as a career | Why I chose Strategy as a career
29-04-2020
KISS's junior strategist Chloe writes: I chose a career in strategy because it’s the best job in the world...
It’s the kind of job where the more you learn, the less you know. It’s a role that see... |
| Mar 9, 2020 | Holistic brand experience: C not D | Holistic brand experience: C not D
09-03-2020
KISS has developed digital strategies for several clients recently and it’s had Sarah Reakes, Managing Direcotor, thinking about the fact that we need to talk about ‘C’ words more than ‘D’ words... |
| Mar 2, 2020 | Top content or none at all | Top content or none at all
02-03-2020
We all need a hand at work sometimes. When you do, you know there are those people you’re drawn to because they get stuff done, they are on your wavelength, they make your job easier – and most days the... |
| Jan 10, 2020 | Your 2020 essentials – trust and truth | Your 2020 essentials – trust and truth
10-01-2020
Our hectic, 24-hour lifestyles have inevitably led to an increase in the number of stories required to keep up with our constantly ‘switched on’ demands, and unfortunately fewer people to pr... |
| Dec 23, 2019 | Christmas ads 2019: A KISS review | Christmas ads 2019: A KISS review
23-12-2019
With the BIG day in just two days, the KISS team gathered around the TV, fought for a spot on the sofa and popped open a bottle of bubbly to vote for their favourite Christmas advert of 2019.
KIS... |
| Dec 12, 2019 | Leading employers and schools tackle inequality at Form the Future’s Annual Conference | Leading employers and schools tackle inequality at Form the Future’s Annual Conference
12-12-2019
Over 100 attendees from leading businesses and schools attended Form the Future’s Annual Conference on inequality.
They heard from expert spea... |
| Nov 19, 2019 | APG Noisy Thinking – is it possible to plan long-term anymore? | APG Noisy Thinking – is it possible to plan long-term anymore?
19-11-2019
Last week, strategists of all persuasions assembled at Google HQ’s to attend APG's latest event, which focused on the balance of long-term and short-term planning. We... |
| Nov 12, 2019 | The audience you can’t do without | The audience you can’t do without
12-11-2019
Today’s news is generally depressing and often divisive. As I write, the obvious candidates are Trump, Brexit and the climate. But there are enduring lessons here for us as brand marketers.
KISS ... |
| Oct 8, 2019 | Admitting weakness is not a weakness | Admitting weakness is not a weakness
08-10-2019
I recently had the pleasure of reading Richard Shotton’s The Choice Factory, in which he outlines 25 behavioural biases that influence what we buy. As a junior planner myself, I would thorough... |
| Sep 26, 2019 | Storytelling needs to be at the heart of what you do | Storytelling needs to be at the heart of what you do
26-09-2019
At KISS we’re firm believers in the power of engaging with audiences and doing this through emotional brand storytelling. We host workshops with clients to help them tell their... |
| Aug 22, 2019 | Don’t ditch the media training! | Don’t ditch the media training!
22-08-2019
I’ve lost count of how many times in my (very lengthy!) PR career I have recommended to clients that they should be media trained, only to be told that ‘the marketing budget won’t stretch to it’ or... |
| Aug 14, 2019 | Growing buildings? Three ways this tech story got me hooked | Growing buildings? Three ways this tech story got me hooked
14-08-2019
I was blown away by this article about advanced UK research into growing buildings – yes, buildings that are actually alive! Despite being really busy at work it got me ... |
| May 17, 2019 | KISS strengthens sector expertise with appointment of new Account Director | KISS strengthens sector expertise with appointment of new Account Director
17-05-2019
Integrated marketing agency KISS has appointed Kathryn Sparrow as Account Director as part of its ongoing growth plan to meet new business requirements ac... |
| Apr 25, 2019 | The real power of a purpose | The real power of a purpose
25-04-2019
Sarah Reakes, Managing Director at KISS, writes: Recently we have needed to access many different parts of the NHS and every member of staff we came across was so incredibly dedicated and helpful.
To m... |
| Apr 17, 2019 | Don’t fail at the final hurdle – why hashtags matter | Don’t fail at the final hurdle – why hashtags matter
17-04-2019
Jane Kroese, Account Director at KISS, writes: I recently attended a global tech event and at each stand I visited I was bombarded with a bundle of marketing info, some great f... |
| Apr 9, 2019 | Lessons from a humble bike shop | Lessons from a humble bike shop
09-04-2019
Hugh Massam Senior PR Associate at KISS, says: I’m lucky to live in a cycling city, with one of the country’s highest bike-shop counts per head. The independents often barely squeak by, and all bik... |
| Apr 5, 2019 | Spring trend watch – look outside your industry for fresh insights | Spring trend watch – look outside your industry for fresh insights
05-04-2019
When Facebook launched in 2004, your profile page offered two options under ‘gender’ – now there are about 60 ‘custom’ choices.
Sarah Reakes, Managing Director at... |
| Mar 28, 2019 | Have courage – avoid being overwhelmed by sticking with the right kind of data | Have courage – avoid being overwhelmed by sticking with the right kind of data
28-03-2019
Now, more than ever, it’s critical to focus and simplify the challenges that we face to deliver communications with real impact, says Sarah Reakes, Ma... |
| Mar 21, 2019 | A disastrously successful campaign | A disastrously successful campaign
21-03-2019
Usually, an advertising campaign is applauded when it produces rapid, tangible changes in audience behaviour. Especially when that campaign raises awareness about critical health issues.
Jessica... |
| Mar 8, 2019 | Boardroom monoculture means missed opportunities | Boardroom monoculture means missed opportunities
08-03-2019
Today, International Women’s Day, Sarah Reakes, Managing Director at KISS, says we still have a long way to go to achieve equal rights for women.
I was genuinely surprised, shocked... |
| Feb 19, 2019 | What's a student worth? | What's a student worth?
19-02-2019
Hugh Massam, Senior PR Associate at KISS, writes: The longest relationship in your life is with your siblings – luckily my brother and I are quite close. There aren’t many other relationships that last dec... |
| Feb 7, 2019 | BETT 2019: KISS Account Director at the world’s biggest education technology event | BETT 2019: KISS Account Director at the world’s biggest education technology event
07-02-2019
Jane Kroese, Account Director at KISS, writes: I recently spent the day at BETT 2019 looking at and talking all things education. Two minutes in a... |
| Jan 18, 2019 | Making the most of apprenticeships | Making the most of apprenticeships
18-01-2019
Simon Fryer, CEO at KISS, says: "As an employer, we have explored a number of routes for our entry-level positions. Graduates are the standard candidates for these roles, but we’re interest... |
| Jan 10, 2019 | Using influencers to increase a brand’s exposure | Using influencers to increase a brand’s exposure
10-01-2019
The marketing landscape has changed considerably in the digital age, leaving brands turning to new avenues to gain the attention of target audiences. There are a number of factors ... |
| Jan 7, 2019 | How research can help brands reconnect with their customers | How research can help brands reconnect with their customers
07-01-2019
Some of the most successful companies in the world have got to where they are because they invest so heavily in research before they bring any new product to market.
Mat... |
| Dec 27, 2018 | Blurring the lines: PR and social trends for 2019 | Blurring the lines: PR and social trends for 2019
27-12-2018
There has been an interesting mix of earned and owned activity propelling the biggest global brands in 2018. What will follow in 2019?
Olly Cooper, Account Manager at KISS, writes... |
| Dec 20, 2018 | Distilling human truths: why marketing benefits from high-quality research | Distilling human truths: why marketing benefits from high-quality research
20-12-2018
Matt Higgs joined KISS in the spring of 2018, bringing with him years of experience in research into brand strategy, based on stakeholder interviews and f... |
| Nov 26, 2018 | ’Tis the season to be discussing Christmas ads | ’Tis the season to be discussing Christmas ads
26-11-2018
The build-up to Christmas starts earlier every year… Who hasn’t been guilty of saying that when Christmas displays start appearing in supermarket isles in October?
Simon Fryer, CEO a... |
| Nov 20, 2018 | Swap shop: visiting another agency to share best practice | Swap shop: visiting another agency to share best practice
20-11-2018
KISS’s Senior Web Developer Barrie Calver has just visited Jackson Spalding, an agency in Atlanta similar to KISS. Find out about the similarities, and the differences, to... |
| Nov 13, 2018 | Change wakes us up and can re-energise our business strategies | Change wakes us up and can re-energise our business strategies
13-11-2018
Change is good for us. It can wake us up – and we should use that energy to take stock of our businesses.
Sarah Reakes, Managing Director at KISS, writes:
October fel... |
| Nov 13, 2018 | Stand out from the crowd and you might get my attention | Stand out from the crowd and you might get my attention
13-11-2018
Thanks for reading this far.
Sarah Reakes, Managing Director at KISS, writes:
No, seriously – attention is the new currency. I think it’s pretty clear that these days there ... |
| Nov 12, 2018 | Recipe for success: how New Covent Garden disrupted the soup market | Recipe for success: how New Covent Garden disrupted the soup market
12-11-2018
It’s soup weather! John Stapleton, founder of New Covent Garden Soup, can teach us all a lesson in how to disrupt a long-established market.
Recently, some peopl... |
| Oct 30, 2018 | No company owner is an island: talking business with other MDs | No company owner is an island: talking business with other MDs
30-10-2018
KISS MD Sarah Reakes shares her advice to other creative agencies at a local event.
If you had told me five years ago that I would have been attending networking even... |
| Oct 17, 2018 | Green GB week sees businesses focus on their carbon footprint | Green GB week sees businesses focus on their carbon footprint
17-10-2018
It's Green GB Week. Find out what's been going on and why it’s a good comms opportunity.
This week has been earmarked by the Department for Business, Energy & Indu... |
| Oct 12, 2018 | Why proofreading is like goalkeeping | Why proofreading is like goalkeeping
12-10-2018
KISS Communications Copywriter Katie Silvester believes that proofreaders don't always get enough credit for the near disasters they prevent – a bit like goalkeepers.
A goalkeeper in virtually... |
| Oct 11, 2018 | Can the humble press release keep up with the digital world? | Can the humble press release keep up with the digital world?
11-10-2018
KISS Account Director Jane Kroese considers whether the press release is dead in the face of more targeted digital marketing tools...
The very first press release, acco... |
| Oct 8, 2018 | 11 things I’ve learnt in 11 years of running an agency | 11 things I’ve learnt in 11 years of running an agency
08-10-2018
KISS CEO Simon Fryer shares some of the secrets of KISS Communications' success.
KISS has just celebrated its 11th anniversary. As the creative agency that clarifies the comp... |
| Aug 31, 2018 | 3D printing: a world of possibilities | 3D printing: a world of possibilities
31-08-2018
KISS web developer Liam Taylor talks about his fascination with 3D printing – and how easy it is for anyone to try at home technology...
The technology behind 3D printing has a huge range of ... |
| Aug 17, 2018 | Micro-targeting: the good, the bad and the unethical | Micro-targeting: the good, the bad and the unethical
17-08-2018
Micro-targeting can be a legitimate next-generation marketing tool or a deeply unethical practice, depending on who’s using it.
Olly Cooper, Account Manager at KISS, writes:
Re... |
| Aug 15, 2018 | All in the mind: using psychology in sport and business | All in the mind: using psychology in sport and business
15-08-2018
Two months on and there's still a lot we can learn from England's #WorldCup campaign. KISS CEO Simon Fryer discusses how a psychological approach to reaching your goal can h... |
| Aug 9, 2018 | My internship: a great introduction to the communications industry | My internship: a great introduction to the communications industry
09-08-2018
Internships can be a great introduction to an industry. Find out what a former KISS intern had to say about her experiences.
Former intern Laura writes:
Looking b... |
| Aug 3, 2018 | Phones in schools – distraction or learning aid? | Phones in schools – distraction or learning aid?
03-08-2018
James, 15, has been doing a work experience placement with KISS. He shares his thoughts on mobile phones in schools.
At KISS we believe in the value and importance of sharing our k... |
| Aug 3, 2018 | 'We are ruled by our basic emotional needs' | 'We are ruled by our basic emotional needs'
03-08-2018
Cannes Lions 2018 shows that our basic emotional needs are ruling us more than we think, says KISS Senior Planner Matt Higgs.
He writes:
The annual Cannes Lions celebrates the best in a... |
| Jul 30, 2018 | Internships can offer fantastic opportunities, but the devil is in the detail | Internships can offer fantastic opportunities, but the devil is in the detail
30-07-2018
Internships differ considerably, depending on whether they are paid or unpaid and what type of organisation is involved. KISS pays all its interns, but... |
| Jul 26, 2018 | Working mothers: we become experts in separation | Working mothers: we become experts in separation
26-07-2018
KISS Account Director Sue Cartwright on how motherhood has made her a better employee.
Cindy Gallop, former chair of the US branch of advertising agency Bartle Bogle Hegarty, recen... |
| Jul 20, 2018 | Going over to the dark side? Switching from journalism to PR | Going over to the dark side? Switching from journalism to PR
20-07-2018
Copywriter Katie talks about moving from newsroom to agency.
Moving from journalism into a communications role is frowned upon in some newsrooms. ‘Gamekeeper turned poa... |
| Jul 18, 2018 | Owned, earned or paid? Content marketing in plain words | Owned, earned or paid? Content marketing in plain words
18-07-2018
What is content marketing? Tell stories that engage your audience, or risk losing them forever.
Sarah Reakes, Managing Director, KISS writes:
I remember searching “content m... |
| Jul 11, 2018 | We need to belong – especially now! | We need to belong – especially now!
11-07-2018
Why will half the nation watch the football on Saturday? It’s about a need to belong, a need to feel part of a community.
Sarah Reakes writes
“Ladies and gentlemen we will shortly be landing at... |
| Jul 5, 2018 | Technology in the classroom: 9 out of 10 teachers say it improves the quality of education | Technology in the classroom: 9 out of 10 teachers say it improves the quality of education
05-07-2018
Seventy-five per cent of teachers are happy with the range of edtech available to them in the market. However, only 59% are happy with the... |
| Jun 29, 2018 | Could machines take over public relations? | Could machines take over public relations?
29-06-2018
What does the future hold for PR?
KISS CEO Simon Fryer discusses the pioneering research from the Chartered Institute of Public Relations, which has assessed the impact of technology, an... |
| Jun 22, 2018 | World Cup 2018: too negative for brands or top sponsorship opportunity? | World Cup 2018: too negative for brands or top sponsorship opportunity?
22-06-2018
Is the special relationship between football and big brands over, or are we just seeing new players on the field?
Katie Silvester, Copywriter at KISS, writes... |
| Jun 21, 2018 | Cambridge debates gender equality and priorities in education | Cambridge debates gender equality and priorities in education
21-06-2018
Cambridge hosted two dynamic events recently. The first was an annual conference on leadership at the Judge Business School, focusing on the role of gender in workforc... |
| Jun 11, 2018 | Speak up! | Speak up!
11-06-2018
The Institute for Fiscal Studies report further highlights the gender pay gap between men and women. Sarah Reakes, Managing Director at KISS, shares her view...
She writes:
Today started badly, with a BBC tweet quoting ... |
| Jun 11, 2018 | How working with micro-influencers can yield impressive results | How working with micro-influencers can yield impressive results
11-06-2018
Micro-influencers can often make the best brand advocates. Olly Cooper, Account Manager at KISS, explores what makes a micro-influencer, and explains how to yield th... |
| May 24, 2018 | KISS culture: the importance of positive morale | KISS culture: the importance of positive morale
24-05-2018
Hannah Room, Account Executive at KISS, takes a look at how the agency keeps its employees happy.
What is the key to positive morale in the workplace? How do we drive productivity? ... |
| May 18, 2018 | What can we expect from Mary Meeker’s 2018 Internet Trends Report? | What can we expect from Mary Meeker’s 2018 Internet Trends Report?
18-05-2018
Hugh Massam, Senior PR Associate at KISS, takes a look at what internet trends we should expect from Mary Meeker's 2018 report.
One of the world’s top internet an... |
| May 10, 2018 | Lost Words inspire children's curiosity about nature | Lost Words inspire children's curiosity about nature
10-05-2018
An nspirational campaign uses lost words to inspire children with the wonders of nature...
Sarah Reakes, Managing Director at KISS, writes:
Three quarters of children in the UK... |
| May 7, 2018 | Just a few of our favourite campaigns so far in 2018 | Just a few of our favourite campaigns so far in 2018
07-05-2018
Hannah Room, Account Executive at KISS, looks at the agency's favourite campaigns from this year so far...
At KISS we always love checking out the latest campaigns to see what’... |
| Apr 24, 2018 | Why rowing is a metaphor for marketing | Why rowing is a metaphor for marketing
24-04-2018
KISS MD Sarah Reakes looks at what marketing professionals can learn from rowing...
Anyone who knows me will tell you I like cycling, but as of about three years ago I’ve found I LOVE rowing... |
| Apr 19, 2018 | Cinema advertising: how brands can cut through the clutter | Cinema advertising: how brands can cut through the clutter
19-04-2018
As the old saying goes, timing is everything. This is especially true with marketing, but rarely are there opportunities for brands to have access to a consumer’s undivid... |
| Apr 17, 2018 | Should brands ditch Facebook? Discussing the pros and cons for businesses | Should brands ditch Facebook? Discussing the pros and cons for businesses
17-04-2018
Laura Carpenter, junior planner at KISS, looks at whether businesses should use Facebook for marketing.
She writes:
With Facebook on the news radar on a we... |
| Apr 4, 2018 | Navigating edu tech - why universities need to up their game | Navigating edu tech - why universities need to up their game
04-04-2018
Digital continues to shape how we live and work - why should it be any different for how we teach? KISS looks at how educators should use technology and other innovatio... |
| Mar 29, 2018 | PR analytics: don’t be a dinosaur! | PR analytics: don’t be a dinosaur!
29-03-2018
Olly Cooper, Senior Account Executive at KISS, looks at PR measurement.
He writes:
I recently attended an event discussing best practice in PR measurement and evaluation and, whilst most PR prof... |
| Mar 26, 2018 | Crisis and reputation - what can Facebook and Oxfam teach your business? | Crisis and reputation - what can Facebook and Oxfam teach your business?
26-03-2018
With Facebook dealing with its biggest crisis to date and with the recent Oxfam crisis, the events of the past few weeks are a timely reminder of how quickl... |
| Mar 22, 2018 | ‘Toxic masculinity’ and other opportunities | ‘Toxic masculinity’ and other opportunities
22-03-2018
At a Most Contagious event in London towards the end of last year, there was much talk about ‘toxic masculinity’ and the roles brands play in influencing attitudes to masculinity and ge... |
| Mar 13, 2018 | Presenting your offering | Presenting your offering
13-03-2018
Offerings to gods have been a part of human history for as far back as you care to go. Brand offerings to consumers, not so much. But in recent years, as new technologies and shifting audience demands dis... |
| Feb 27, 2018 | The big picture: images for marketers | The big picture: images for marketers
27-02-2018
It’s an overused cliché, but a picture does tell a thousand words. So for the creative industries, great images are the lifeblood of much of our work, and will often determine the success, or... |
| Feb 22, 2018 | How Facebook really knows what you want | How Facebook really knows what you want
22-02-2018
User data is set to be one of the hottest topics of discussion among marketers in 2018, as the industry continues to utilise it for effective targeting and engages with developments like GD... |
| Feb 14, 2018 | What does Brexit mean for the media and entertainment sector? | What does Brexit mean for the media and entertainment sector?
14-02-2018
Much has been written regarding Brexit, and the impact this will have on some of our leading industries, including retail, farming, automotive and finance. But what do... |
| Feb 8, 2018 | How living your brand values can turn a lead into gold | Values. Look at any major brand from any industry, be it Google or Airbnb, Coca-Cola or Starbucks, and you’ll see that they have a set of them. The importance of these values in terms of building relationships with consumers is clear – as H... |
| Feb 8, 2018 | How living your brand values can turn a lead into gold | How living your brand values can turn a lead into gold
08-02-2018
Values. Look at any major brand from any industry, be it Google or Airbnb, Coca-Cola or Starbucks, and you’ll see that they have a set of them. The importance of these values... |
| Jan 23, 2018 | Porn Star Martini or a Prosecco? | Porn Star Martini or a Prosecco?
23-01-2018
Jane Kroese, Account Director at KISS, writes: On a recent work social, I spotted a colleague supping a delectable looking cocktail…accompanied by a shot of Prosecco. Too tempting to resist. On fu... |
| Jan 8, 2018 | From university to agency | From university to agency
08-01-2018
Hannah Room, Account Executive at KISS, explains how she secured a graduate job and talks about her career journey so far.
Hannah writes:
I was recently invited to attend an engagement event at the Unive... |
| Jan 6, 2018 | Discourse, debate and disagreement: how to work in 2018 | Discourse, debate and disagreement: how to work in 2018
06-01-2018
Perhaps one of the biggest conversations of 2017 was about conversation itself. What was allowed to be spoken and where? Who could speak about which topics?
Simon Fryer, CEO... |
| Jan 5, 2018 | If you want my attention, then mirror me | If you want my attention, then mirror me
05-01-2018
Writer Sathnam Sangeera talked movingly in a recent interview of visiting Wolverhampton public library at the age of ten and finding a book by Hanif Kureshi: “It was the first time I saw a... |
| Jan 3, 2018 | What inspires you? | What inspires you?
03-01-2018
As one of the main sponsors, KISS had the opportunity to be a part of the judging panel of the Cambridgeshire and Bedfordshire Young People of the Year (YOPEY) awards 2017.
Hannah Room, Account Executive at KIS... |
| Jan 3, 2018 | The demise of stuff? | The demise of stuff?
03-01-2018
It’s a fact. We’re all buying less stuff. But we’re still spending more. The past decade has seen the gradual rise of the so-called ‘experience economy’. A new world order where personal and social engagement... |
| Dec 6, 2017 | What GDPR means for marketing | What GDPR means for marketing
06-12-2017
Another heavyweight acronym has entered the scene: GDPR. It stands for General Data Protection Regulation, and a lot has already been written about what it is and why it is, but the big question is: ... |
