KHJ Brand Activation

http://www.khj.com/

Last activity: 05.06.2014

Active

Categories: AdTechAgencyAssistedB2BBrandEstateFirmHealthTechMessangerService

For over 30 years, KHJ has been helping people and organizations see and realize what’s possible for themselves, and the world around them. We’re an independent, full-service brand activation firm with deep expertise in healthcare, real estate, B2B services and other industries.

We believe that when your brand expresses the ‘soul’ of your organization—what you stand for and who you’re truly being in the world—it has the power to inspire, unite, and make great things happen.

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Likes

465

Followers

303

Mentions

Overview

Location

United States, Massachusetts, Boston

Employees

11-50

Phone

+1 617-241-8000

Founded date

1986

Mentions in press and media 26

Date	Title	Description
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May 13, 2014	The trouble with taglines	By Rob Kinslow, Sr. Strategist, Brand Communication, KHJ Brand Activation Time for a quick little game: match the tagline to the company (answers below): positive results for life™ Innovating for life. Advancing the Delivery of Health Care®...
Nov 4, 2013	It’s never too late to innovate	By Rob Kinslow, Sr. Strategist, Brand Communication, KHJ Brand Activation There is a lot of talk these days about the Millennials, those 20- and even 30-somethings previously labeled Gen Y. Millennials want meaningful work, we are told. Mil...
Oct 18, 2013	What if? Thoughts on the brave new world of medtech marketing	By Rob Kinslow, Sr. Strategist, Brand Communication, KHJ Brand Activation I’m just back from a morning conference called "The Doctorectomy: Charting Commercial Success with the Rise of the C-Suite Decision-Maker." Kudos and thank-...
Oct 8, 2013	It’s the economy, doctor	By Rob Kinslow, Sr. Strategist, Brand Communication, KHJ Brand Activation In my last blog, I suggested that medtech companies consider how data – including its collection, analysis and sharing with customers – could build greater value into...
Oct 2, 2013	My data’s OK, your data’s OK	By Rob Kinslow, Sr. Strategist, Brand Communication, KHJ Brand Activation Last week at AdvaMed in D.C., an overriding theme was data – big data, who owns the data, how do we collect data, what data do we collect to inform our economic story...
Sep 9, 2013	The one thing you must do to build your device brand	By Rob Kinslow, Sr. Strategist, Brand Communication, KHJ Brand Activation We medical device marketers often ask ourselves, "If we could only do one thing to improve our presence/generate leads/build sales/increase customer loyalty, and...
Sep 4, 2013	The 1 thing you must do to build your device brand	We medical device marketers often ask ourselves, "If we could only do one thing to improve our presence/generate leads/build sales/increase customer loyalty, and so on … what would it be?" There are many answers to that question a...
Jul 19, 2013	En passant (in passing)	By Rob Kinslow, Sr. Strategist, Brand Communication, KHJ Brand Activation These past few days we at KHJ have been in conversation with a company in France, and the communications have all been in French. Fortunately, our executive VP, Sylvi...
Jul 9, 2013	It’s hip to be social	By Rob Kinslow, Sr. Strategist, Brand Communication, KHJ Brand Activation It was a recent Saturday afternoon and we were at the Elks Lodge for my twin niece and nephew’s graduation party. It was also my first public outing since having a to...
Jan 7, 2013	The year of the human?	I’ve been interviewing hospital lab folks over the past several weeks, inviting their appraisals of today’s arterial blood-gas analyzers – machines used in ORs, ERs, CVORs and critical care units. These analyzers have become smarter and sma...
Nov 16, 2012	The vision thing	Celia and I belong to our church choir. She sings soprano, and I sing bass. Although we are at opposite ends of the scale, so to speak, we have medical technology in common, for Celia is an optometrist. The other day before a choir rehearsa...
Oct 5, 2012	Hey, St. Jude	By Nadine Choufani Recently I attended a Lebanese cultural day event at Boston’s City Hall Plaza. Being Lebanese, I was psyched to be there, especially since I had been feeling rather homesick for a few days and figured that Lebanese music ...
Sep 26, 2012	French spoken here : Why you should attend AdvaMed 2012	We had all been reading, the French couple and I, on the three-hour flight back to Boston from Fort Lauderdale. She sat in the window seat with a newspaper, he read from a Kindle, and I fidgeted in the aisle seat, slogging through a slim bu...
Aug 9, 2012	The mysterious case of the baby potheads	Back in my hospital days, our entire communications staff would meet monthly for a session we called “issues management.” We would imagine every crisis scenario that could possibly occur – from a kidnapped patient to a hazmat spill – and pr...
Aug 9, 2012	The mysterious case of the baby potheads	Back in my hospital days, our entire communications staff would meet monthly for a session we called "issues management." We would imagine every crisis scenario that could possibly occur – from a kidnapped patient to a hazmat spil...
Jun 22, 2012	Of kings, cognac and context: Is device marketing on the rocks?	Louis XIII of France was kind of an odd monarch to name a cognac after. The boy king was crowned at the underage age of eight in 1610. Later he became known as “the chaste king,” because he stayed married to the same woman and was never kno...
May 30, 2012	FTC, FDA and CYA	By Jackie Gonzalez, Senior Vice President, Consulting Services, KHJ Brand Activation The Federal Trade Commission (FTC) recently announced that consumers who bought Skechers Toners are eligible for refunds. You’ve seen Toners or maybe their...
May 21, 2012	The other side of the eye chart	By Rob Kinslow, Sr. Strategist, Brand Communication, KHJ Brand Activation I’m seeing much more clearly since I visited my eye doctor. Oh, I haven’t gotten my new vision prescription filled yet. Thanks to my near-blindness, new spectacles kn...
Apr 24, 2012	Got game?	By Tod Brubaker, Creative Director, KHJ Brand Activation A few days ago, I was having lunch with colleagues at a restaurant near our Seaport offices. We had great Mexican food and a fabulous view of the water. But what really got my attenti...
Apr 11, 2012	The Med-Tech Mid-Summer Classic: MassDevice Big 100 Roundtable East	MassDevice.com is proud to announce an exceptional lineup of medical device leaders for the MassDevice Big 100 Regional Roundtable East on July 10, 2012, in Waltham, Mass. The Big 100 Roundtable is a conversation among leaders – an unforget...
Apr 4, 2012	What would Dickens do?	By Rob Kinslow, Sr. Strategist, Brand Communication, KHJ Brand Activation Charles Dickens was a rock star in his day. When he visited America in 1842 at the age of 30, the famed author of such classics as Oliver Twist and Nicholas Nickleby ...
Mar 22, 2012	Medical device tax: What the med-tech industry could learn from Don Draper	I love Mad Men and it’s not because of the clothes, the cocktails, the writing, characters, or the enchanting Joan Holloway (although let’s be honest, she helps). No, I love Mad Men because of Don Draper, the cantankerously flawed genius an...
Mar 16, 2012	Exhibit hall or exhibit hell? Think outside the booth	By Jackie Gonzalez, Senior Vice President, Consulting Services, KHJ Brand Activation At the recent HIMSS conference in Las Vegas, I witnessed the best and worst of the trade show experience. The worst experience was a CIO who vowed not to c...
Feb 9, 2012	Dr. App is in	By Tod Brubaker, Creative Director, KHJ Brand Activation How to make sure your medical app has a long, healthy life A while ago, I met a doctor pal of mine for a drink. After catching up on the usual things, I asked about a suspicious mole ...
Jan 19, 2012	A cure for cancer and a new toothbrush: What medical device executives really want in 2012	By Rob Kinslow, Sr. Strategist, Brand Communication, KHJ Brand Activation Be careful what you wish for. Last month, just before Hanukkah and Christmas, 180 of our medical device brethren gathered in Irvine, Calif. for the MassDevice Big 100...

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FAQ about KHJ Brand Activation

When was KHJ Brand Activation founded?

KHJ Brand Activation was founded in 1986.

What has the press written about KHJ Brand Activation?

Parsers VC has collected 26 articles mentioning KHJ Brand Activation, among them “The trouble with taglines” (May 13, 2014) and “It’s never too late to innovate” (Nov 4, 2013).

Is KHJ Brand Activation still active?

Yes, KHJ Brand Activation is active; its latest activity on Parsers VC dates from Jun 5, 2014.