Startups
We believe a woman’s style is a projection of her perspectives, attitudes, and lifestyle. It’s an expression of who she is and how she feels, and the pieces in her wardrobe are the means of that expression.
But the world of fashion can be impersonal and difficult to translate from runway to reality, and the cost of traditional personal styling is prohibitive.
So we started Keaton Row.
Our stylists work directly with women to help them build versatile everyday wardrobes comprised of fewer, better pieces by guiding them to make meaningful purchases each season. By styling new purchases with pieces they already own, we help them define their unique styles so they never have to wonder what to wear—or how to wear it—again.
But the world of fashion can be impersonal and difficult to translate from runway to reality, and the cost of traditional personal styling is prohibitive.
So we started Keaton Row.
Our stylists work directly with women to help them build versatile everyday wardrobes comprised of fewer, better pieces by guiding them to make meaningful purchases each season. By styling new purchases with pieces they already own, we help them define their unique styles so they never have to wonder what to wear—or how to wear it—again.
Overview
Location
United States, New York
Employees
11-50
Total raised
$10.27M
Founded date
2011
Investors 1
| Date | Name | Website |
| Sign up to see | Sign up to see | Sign up to see |
Funding Rounds 2
| Date | Series | Amount | Investors |
| Sign up to see | Sign up to see | Sign up to see | Sign up to see |
| Sep 6, 2013 | Seed round | $1.6M |
Mentions in press and media 10
| Date | Title | Description |
| Sign up to see | Sign up to see | Sign up to see |
| Jan 21, 2015 | Keaton Row Raises Series A Round of Funding | Keaton Row, a New York-based online social commerce marketplace, raised a Series A round of funding of undisclosed amount. The round was led by Time Inc. (NYSE:TIME) with participation from returning investors Menlo Ventures, Rho Capital an... |
| Jul 18, 2014 | Feminism and Corporate PR: the Circus of Empowerment | Photos by the author If a journalist relies too much on PR people, if she's lazy or afraid to ruin relationships, she'll end up writing pieces that are more or less advertisements. Many, many stories in big newspapers are actually written b... |
| Sep 20, 2013 | Five Sites That Put The Human Back In Personalized Shopping | I visited the e-commerce recommendation site StyleSeek this morning and started scrolling through their new arrivals in women’s clothing — and grew more and more surprised at how much I liked everything. That was until I remembered that I h... |
| Sep 9, 2013 | Keaton Row Raises $1.6M in Seed Funding | NEW YORK, NY, Personal shopping site, Keaton Row, has raised $1.6 million in a second round of seed funding. >> Click here for more funding data on Keaton Row >> To export Keaton Row funding data to PDF and Excel, click here... |
| Sep 9, 2013 | Keaton Row Raises $1.6M in Second Seed Funding | According to TechCrunch, Keaton Row, a NYC-based personal shopping site, raised $1.6m in a second seed funding. The round was led by Menlo Ventures, with participation from Rho Ventures and Grape Arbor Ventures. Launched in 2012 by Cheryl H... |
| Sep 6, 2013 | Keaton Row, An E-Commerce Site That Pairs Busy Ladies With Personal Shoppers, Raises $1.6 Million In Seed Funding | The personal shopping site Keaton Row has raised $1.6 million in a second round of seed funding led by Menlo Ventures, an early investor in Fab and Warby Parker, with participation from Rho Ventures and Grape Arbor Ventures. The site, which... |
| Jun 17, 2013 | Keaton Row rescues fashion victims by connecting them with personal stylists online | Coco Chanel said “a girl should be two things: classy and fabulous.” Unfortunately, many of us don’t have the time or instincts to be a style maven, which is where Keaton Row steps in. Keaton Row is a fashion startup reigning in “the future... |
| Jun 17, 2013 | Keaton Row rescues fashion victims by connecting them with personal stylists online | We are excited to bring Transform 2022 back in-person July 19 and virtually July 20 - 28. Join AI and data leaders for insightful talks and exciting networking opportunities. Register today! Coco Chanel said “a girl should be two things: cl... |
| Oct 22, 2011 | Up-And-Coming Accelerator First Growth Venture Networks Introduces Sixteen Cool New Startups | We here at TechCrunch love startups, and we love the programs, networks, accelerators, and funds that help these startups grow and take over the world. There are a lot of them out there, and for entrepreneurs, it’s all about finding the rig... |
Reviews 0
FAQ about Keaton Row
When was Keaton Row founded?
Keaton Row was founded in 2011.
How much funding has Keaton Row raised?
Keaton Row has raised $10.27M in total across 2 funding rounds.
What funding rounds has Keaton Row raised?
Parsers VC lists 2 funding rounds of Keaton Row, among them a seed round of $1.6M on Sep 6, 2013.
What has the press written about Keaton Row?
Parsers VC has collected 10 articles mentioning Keaton Row, among them “Keaton Row Raises Series A Round of Funding” (Jan 21, 2015) and “Feminism and Corporate PR: the Circus of Empowerment” (Jul 18, 2014).
Is Keaton Row still active?
Yes, Keaton Row is active; its latest activity on Parsers VC dates from Jul 6, 2016.