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Kalyan Jewellers

http://www.kalyanjewellers.net/default.aspx

Kalyan Group has a 102 year old legacy. The group’s ancestors were from a saintly background. They lived in an ashram on the banks of the Thrikkur river.

The group’s first business venture was inspired by Dewan T. S. Ramachandra Iyer’s belief that "Indians should start business enterprises to make the nation self-sufficient and create employment." Kalyan Group started a textile mill. Eventually, the group got into textile retailing through Kalyan Textiles which the stalwart of the family, Sri.T. S. Kalyanaraman, the M.D. and Chairman of Kalyan Jewellers owns to this day.

The decision to enter the jewellery trade was not an internal family decision. Sri. Kalyanaraman and other family members were frequently approached by longtime customers with the suggestion to include jewellery in their establishments, thus predating the vision of an integrated shopping experience almost two decades before its modern existence.

In 1993, T. S. Kalyanaraman decided to enter the jewellery trade. Today, Kalyan Jewellers has established its presence across all major markets in South India, Maharashtra, Gujarat, National Capital Region (NCR) and Punjab. Presently, it has a network of 100 exclusive showrooms in India and 12 exclusive outlets in West Asia – including 9 in the United Arab Emirates and 3 in Kuwait. It employs over 8,000 people and has a focused approach on employee engagement and satisfaction.

Kalyan Jewellers has set industry-level benchmarks on customer experience, innovations and transparent pricing. Kalyan’s leadership position in the industry is defined by its customer-centric business model that includes many “firsts” such as:

- the first to introduce BIS certification of gold jewellery

- the first to introduce a customer loyalty program, which today has more than two million members

- the first to pioneer the use of detailed price tags, thus demystifying making charges and providing increased transparency to customers, which has become a best practice in the industry

- the first to introduce the concept of neighbourhood customer service centers in the jewellery industry under the 'My Kalyan' brand.

- the first to introduce male brand ambassador in a category dominated by women.

- the first brand to introduce multiple-showroom launches in the same city on the same day

- the first jewellery brand in the UAE to launch a co-branded credit card with RAKBANK that offers ‘Goldback’

- first to offer affordable diamonds duly certified and come with a cash- back and buyback offer

At a time when Private Equity investments are being done in e-commerce and digital ventures, Kalyan Jewellers surprised many in 2014 by attracting USD 200 million investment from Warburg Pincus, an American global private equity firm for a minority shareholding.

The investment of Warburg Pincus is the largest private equity investment into the jewellery industry in India and largest ever FDI investment into the state of Kerala. It is also the second largest investment by Warburg Pincus in an Indian company. The investment is an acknowledgment of the company’s highly-talented team, its pioneering role within the industry, and its commitment to the highest levels of customer service.

Recently in 2016, Kalyan Jewellers crossed a landmark milestone of having opened 100 showrooms around the country.

Kalyan Jewellers prides itself on building trust in its customers. After all, Kalyan Jewellers came into existence on the suggestion of Kalyan Group's longtime customers.