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| Sep 14, 2026 | Dutch Govt Urged to Develop National Plant-Based Strategy with €65M Annual Fund | 5 Mins Read Dozens of organisations have called on the Dutch government to create a national action plan for plant-based food, alongside a €65M annual acceleration fund.
To realise its aim of raising the share of plant protein consumption t... |
| Sep 8, 2026 | Veg-Led Food & Plant-Based Alternatives Can Coexist, Says Redefine Meat After Doubling UK Footprint | 5 Mins Read Redefine Meat has gained a listing for its 3D-printed meat alternatives at nearly 400 Tesco stores, marking a significant expansion less than a year after it entered UK supermarkets.
“We don’t think the future of plant-based foo... |
| Aug 19, 2026 | Plant-Based Basics Now Undercut Meat and Dairy at Every Major Dutch Supermarket | A plant-based basket of staple groceries is cheaper per kilogram than a comparable animal-based basket at all nine major Dutch supermarkets surveyed, according to new price research from ProVeg Nederland. Consumers save an average of 18% on... |
| Jul 31, 2026 | Dutch Govt Invests in Project to Bring Fibre-Rich Blended Meat Products to France | 4 Mins Read The Netherlands Enterprise Agency has committed up to €400,000 ($465,000) in funding for a Partners for International Business cluster to help companies develop blended proteins for the meat-reducing French market.
As blended me... |
| Oct 28, 2025 | Plant-Based Products Hit with Labeling Restrictions in Switzerland and the Netherlands | The Netherlands Food and Consumer Product Safety Authority (NVWA) has issued a warning to several companies, including major producers of plant-based meat substitutes, regarding the use of the term “minced meat” on product labels. The warni... |
| Jul 24, 2025 | Meat Promotions at Dutch Supermarkets Decrease for the Second Consecutive Year | According to data from Dutch animal welfare organisation Wakker Dier, the number of meat promotions at Dutch supermarkets in the first half of 2025 was 7% lower than in the same period last year.
This is the second consecutive year where me... |
| Jun 12, 2025 | Redefine Meat Introduces Plant-Based Burgers and Mince with 90% Less Saturated Fat | Redefine Meat has launched a new line of plant-based products aimed at improving the taste and nutritional profile of its offerings. The next-generation Redefine Burger and Redefine Beef Mince are set to hit retail shelves across the Nether... |
| Apr 21, 2025 | Spain-Based Quevana Opens High-Capacity Plant for Cashew Cheese Production | Quevana has opened a new 2,400-square-meter facility in the province of Segovia, Spain, establishing one of the largest cashew cheese production sites in Europe. The site, located in the rural municipality of Vallelado, is expected to produ... |
| Apr 15, 2025 | Report: Dutch Supermarkets Are Expanding Their Plant-Based Ranges, But Adoption Remains Slow | Data from the Protein Monitor 2024, an annual study conducted by Wageningen Social & Economic Research on behalf of the Dutch Ministry of Agriculture, Fisheries, Food Security and Nature, has assessed the progress of the protein transit... |
| Feb 22, 2025 | The Future of Food: Navigating Sustainability and Consumer Choices | The landscape of food production is shifting. The European Union's recent agricultural policies are under scrutiny. Critics argue that these policies lack the necessary vision to tackle climate change and promote fair pricing. Meanwhile, Du... |
| Feb 19, 2025 | Jumbo Launches Plant-Based Yogurts Made From Dutch-Grown Soy | Dutch supermarket chain Jumbo has launched a new range of plant-based yogurts made from soy grown in the Netherlands. The retailer claims to be the first in the country to introduce this type of product.
The yogurts have been produced by th... |
| Jan 21, 2025 | Willicroft Announces Closure After Six Years of Operations | Amsterdam-based plant-based cheese company Willicroft has officially announced its closure following difficulties in meeting fundraising targets in 2024. The company, founded in 2018 by Brad Vanstone, created sustainable alternatives to dai... |
| Jan 8, 2025 | One Planet Pizza’s “Category First” Plant-Based Tex Mex Launches at Asda | UK brand One Planet Pizza has announced that its plant-based Tex Mex, claimed to be a frozen category first, is launching at Asda stores across the country.
The pizza features a wood-fired sourdough base with tomato sauce and plant-based ch... |
| Nov 28, 2024 | Redefine Meat Celebrates Record Growth & 1000th UK Site Partnership | Amid a period of industry challenges, premium meat alternatives producer Redefine Meat is celebrating a record year. The company has seen almost 100% year-on-year UK food service sales growth, and recently secured its 1000th UK site partner... |
| Oct 28, 2024 | How Retailers Can Lead the Shift to Healthy, Sustainable Protein Choices | The private sector can play a vital role in advancing a societal shift toward healthier and more sustainable diets. Key to this is rebalancing plant and animal protein food sales to ensure that consumption aligns with evidence-based health ... |
| Oct 22, 2024 | Retailers Urged to Adopt 60/40 Protein Split to Drive Healthier, More Sustainable Diets | Three global organizations, ProVeg International, WWF, and the Green Protein Alliance, are urging retailers to set targets for a 60% plant and 40% animal protein split in their sales to support healthy, sustainable diets aligned with the Pl... |
| Oct 21, 2024 | As Plant Milk Tax Affects Sales, Aldi and Lidl Shrink Price Gap with Dairy in Netherlands | At Aldi and Lidl, you now pay almost as much for a litre of plant milk as for a litre of cow’s milk. This is the result of a price analysis by Wakker Dier for the Netherlands. “Many consumers choose a product based on price. Aldi and Lidl a... |
| Oct 8, 2024 | One Planet Pizza Launches Vegan Tex Mex Pizza at Morrisons Stores UK-Wide | Plant-based brand One Planet Pizza has announced that its Tex Mex pizza, said to be a frozen category first, is launching at Morrisons stores across the UK.
The pizza consists of a wood-fired sourdough base topped with tomato sauce, Willicr... |
| Sep 12, 2024 | Vivera Launches Plant-Based Protein Bites Made From Whole Food Ingredients | Dutch meat alternatives producer Vivera has announced the launch of a new product, Protein Bites, made from vegetables, grains, and legumes.
Three varieties of the product are available — TexMex, Thai, and Green. All the varieties have the ... |
| Aug 22, 2024 | Lidl NL Permanently Reduces Plant-Based Prices, Adds Pea Protein to Beef Mince for Blended Product | Lidl Netherlands has announced a permanent reduction in the cost of plant-based meat and dairy alternatives, meaning they will be priced equally to or lower than their animal-based equivalents. The retailer says it aims to ensure price is n... |
| Aug 21, 2024 | The Rise of Plant-Based Dining in the Netherlands: A Culinary Revolution | The culinary landscape in the Netherlands is undergoing a seismic shift. Plant-based options are no longer just a niche market; they are becoming the main course. Recent data reveals a remarkable surge in plant-based sales within the foodse... |
| Aug 20, 2024 | Netherlands: Supermarket Meat-Free Promotions Stagnate While Alt Meat Sales to Caterers Double | According to animal rights organisation Wakker Dier, the number of meat-free promotions available at Dutch supermarkets has barely increased for the third year in a row, remaining about the same on average. Additionally, there have been few... |
| Jul 16, 2024 | Lidl, Ahold Delhaize in Race to Be World’s First Retailers to Align Protein Sales with Climate Goals | 7 Mins Read Europe’s supermarkets are increasingly pledging more plant protein offerings, spearheaded by Lidl and Ahold Delhaize. A mass transition is still far away, though.
While each of Europe’s 15 largest supermarkets has set targets to... |
| Jul 5, 2024 | New Meat: Redefine Meat Debuts 3D-Printed Flank Steak in European Retail | 4 Mins Read Redefine Meat has released its 3D-printed vegan flank steak in retail stores in the UK and Switzerland, with the Netherlands soon to follow.
Israeli food tech startup Redefine Meat has brought its 3D-printed flank steak to retai... |
| Jul 3, 2024 | Redefine Meat’s Hyped New-Meat Flank Steak Arrives in European Retail, Rolling Out at Leading Supermarket Chains | Redefine Meat, the creator of premium plant-based “new-meat”, has announced the launch of its much-hyped Redefine Flank Steak in European retail.
The company has formed partnerships with several market-leading retailers, and the Flank Steak... |
| Jul 1, 2024 | 11 Dutch Supermarkets Commit to Selling 60% Plant-Based Proteins by 2030 | Supermarket chain SPAR and app-only grocery retailer Picnic have become the latest companies to commit to the ambitious protein transition goals set out by Dutch animal welfare organization Wakker Dier. They will work to sell 50% plant-base... |
| Jun 19, 2024 | Future Food Quick Bites: Cinnamon Miyoko’s, Vegan Euro 2024 & Fighting Florida | 5 Mins Read In our weekly column, we round up the latest news and developments in the alternative protein and sustainable food industry. This week, Future Food Quick Bites covers Upside Foods’ cultivated meat tasting in Florida, a fermented... |
| Jun 17, 2024 | Dutch Retailer Jumbo Swaps Gelatin in Pastries for Plant-Based Alternatives | Dutch retailer Jumbo has removed gelatin from all its fresh pastries, replacing the animal-derived ingredient with plant-based alternatives. The chain claims to be the first in the Netherlands to make the change.
Modifying the recipes took ... |
| Jun 4, 2024 | Heura Launches at Leading Northern Italian Retailer Esselunga, Expands Presence in UK & Netherlands | Spanish plant-based meat brand Heura has announced that it is launching at Esselunga, a leading supermarket chain in Northern Italy.
Heura products will be available at 173 Esselunga stores, expanding the brand’s Italian presence. The count... |
| May 14, 2024 | Sales of Animal Meat in Dutch Supermarkets Have Decreased by 16.4% Since 2020 | Sales of animal meat in Dutch supermarkets have fallen by 16.4% since 2020, concludes animal welfare organisation Wakker Dier, based on Circana sales data. In 2023, these supermarkets sold 2.3% less meat than in 2022. The organisation attri... |
| Apr 1, 2024 | Dutch Brands Agree to Make Half of the Recipes on Food Packaging Meatless | 4 Mins Read In response to campaigning by Dutch animal rights group Wakker Dier, seven brands have agreed to make at least 50% of the recipes on food packaging vegan or vegetarian.
Seven CPG brands have agreed to increase plant-based and ve... |
| Nov 21, 2023 | Jumbo Drops Plant-Based Meat Prices as Sweeping Trend for Price-Parity Continues in Europe | Dutch supermarket chain Jumbo announces that it has dropped the prices of its private-label plant-based meat range to match the price of similar animal products. According to the retailer, the high cost of meat alternatives is a common obst... |
| Oct 1, 2020 | Dutch Supermarket Chain PLUS Introduces New Vegan Meat Substitutes | Supermarket chain PLUS has announced the launch of its own range of vegan meat substitutes in the Netherlands. This product roll-out follows the recent announcement from Dutch retail giant Jumbo of its new own-label ‘Lekker Veggie,’ which w... |
| Aug 5, 2020 | PlantBased Continues to Soar in Netherlands, Dutch Chain Jumbo Launches Vegan Own Label ‘Lekker Veggie’ | Dutch supermarket giant Jumbo announces the launch of its own house brand Lekker Veggie, now available in 670 stores in the Netherlands and Belgium, stating: “With Lekker Veggie we are entering a new phase with our range of vegetarian and v... |
| Apr 28, 2020 | Plantbased Sushi Products from Vegan Zeastar Now Available in Netherlands Supermarket Chains | After being in the news in 2018 for offering the largest vegan selection in the Netherlands, Dutch supermarket chain Jumbo is the first to stock Vegan Zeastar sushi. The plantbased seafood products are known for their taste and texture; the... |