Mindful Drinking Movement Club Soda is a mindful drinking behaviour change movement. Our goal is to create a world where no one has to feel out of place if they are not drinking. Underpinning everything we do is the deployment of multiple behaviour change techniques to improve people's chances of success. This is part of our blended model of online and real world interactions. We want to make non-drinking and mindful drinking widely accepted, so that everyone feels confident to change their drinking habits when they want to, and then provide them with the tools to make that happen. Using the same behaviour change techniques, we recognise workplaces that are good for mindful drinkers. We also work to shift the way pubs and bars view their non-drinking customers.