Picks is building the mass personalized shopping experience for e-commerce — a convergence of crowdreview insights and marketplace — starting with adult beverage. Within the next 5 years, it’s estimated that 10% ($140B) of alcohol purchases will be made outside of a traditional brick and mortar liquor store. We believe that as more people conduct their shopping online, their ability to pick what’s best for them becomes harder, but it doesn’t have to. While stores still play an important role in this process, much of this activity is now taking place online. In fact, online is the one area in which alcohol sales are steadily growing. We’ve seen the rise of online alcohol delivery websites and apps, but delivery today makes up less than 10% of the adult bev market. The rest — in store and on premise — is a $1.3T global market ($64B in the USA alone) that remains offline, anonymous, and on the verge of disruption. The biggest reason why customers still prefer in-store alcohol shopping is (a) the quality of selection, (b) the customer service recommendations they get from experts who work there, and (c) the amount of information they are presented at the point-of-sale in the form of shelf-talkers and displays that help them learn about the products. There is an opportunity to convert over these customers who prefer in-store shopping and we’re leading this movement. Picks is the first fully integrated crowdreview app and commerce platform in the USA, and one of the fastest growing marketplaces. y harnessing social collaboration in the form of aggregated user generated tasting reviews and taste profiles, our community is able to make more informed purchasing decisions about what products match their personal taste preferences. Utilizing the Picks App to leverage crowdsourced tasting notes, profiles, and scores places unprecedented power at your fingertips. By shopping with Picks, you take the guesswork out of finding a product your are bound to love every time.