Startups
For more than 26 years, ITSMA has led the way in defining, building, and inspiring excellence in B2B marketing. With a dedicated focus on services and solutions for the connected economy, we provide our member community with insight, advice, and hands-on help to strengthen reputation, increase revenue, and deepen customer relationships. Learn more at www.itsma.com.
Overview
Location
United States, Massachusetts, Lexington
Employees
11-50
Founded date
1994
Mentions in press and media 8
| Date | Title | Description |
| Sign up to see | Sign up to see | Sign up to see |
| Sep 8, 2025 | Accenture Acquires MomentumABM | Accenture (NYSE: ACN) has acquired MomentumABM, a growth consultancy headquartered in the UK, recognized for advancing account-based marketing (ABM) strategies. By aligning strategies with client needs, the firm is enabling global B2B organ... |
| Mar 28, 2022 | Four Tips For Technology Companies To Close Their Dream Deals | Co-founder & CEO of STRV. Forbes 30under30. Startup-minded entrepreneur passionate about cutting-edge technology and adventurous lifestyle. |
| Mar 16, 2021 | Salesforce intros new AI-powered account-based marketing tools | Join Transform 2021 for the most important themes in enterprise AI & Data. Learn more. Salesforce today unveiled new AI-powered account-based marketing (ABM) capabilities within Salesforce Digital 360 designed to help sales teams scale ... |
| Mar 16, 2021 | Salesforce intros new AI-powered account-based marketing tools | We are excited to bring Transform 2022 back in-person July 19 and virtually July 20 - 28. Join AI and data leaders for insightful talks and exciting networking opportunities. Register today! Salesforce today unveiled new AI-powered account-... |
| Oct 22, 2020 | Five Steps For Implementing An Account-Based Marketing Program | Greg Salmon is General Manager, North America, Agent3, a global provider of creative, powerful ABM programs. |
| Oct 1, 2019 | Why Salespeople Should Want ABM | Account-Based Marketing (ABM) is no longer just a martech buzzword or gimmick. The strategy has since transformed the way in which B2B marketing and sales is done. According to a study conducted by ITSMA, 84% of marketers agree that ABM dri... |
| Account Based Sales Development: A New Methodology in Lead Execution, Target Outbound, and Pipeline Generation | This post, written by True Special Advisor Lars Nilsson, was originally published in the funnelholic. Here’s a plain and simple truth: the best sales development teams today leverage technology to perform smarter, better and faster. The pr... |
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FAQ about ITSMA, a Momentum Group Company
When was ITSMA, a Momentum Group Company founded?
ITSMA, a Momentum Group Company was founded in 1994.
What has the press written about ITSMA, a Momentum Group Company?
Parsers VC has collected 8 articles mentioning ITSMA, a Momentum Group Company, among them “Accenture Acquires MomentumABM” (Sep 8, 2025) and “Four Tips For Technology Companies To Close Their Dream Deals” (Mar 28, 2022).
Is ITSMA, a Momentum Group Company still active?
Yes, ITSMA, a Momentum Group Company is active; its latest activity on Parsers VC dates from Oct 7, 2025.