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ISBA is the only body representing leading UK advertisers. Speaking with one voice on behalf of over 3,000 brands, we champion an advertising environment that is transparent, responsible and accountable; one that can be trusted by the public, by advertisers and by legislators.
Our network of senior marketing professionals works together with ISBA to help members make better decisions for the future.
Our network of senior marketing professionals works together with ISBA to help members make better decisions for the future.
Overview
Location
United Kingdom, England
Employees
201-500
Founded date
1891
Mentions in press and media 14
| Date | Title | Description |
| Sign up to see | Sign up to see | Sign up to see |
| Oct 22, 2025 | Aquila, Samba TV Partner to Power Next-Gen Cross-Media Measurement | Aquila will integrate Samba TV’s streaming viewership data with digital exposures from partners like Google, Meta, Amazon, and TikTok to provide true cross-platform measurement Samba TV, the global leader in AI-driven media intelligence, to... |
| Dec 2, 2024 | New partnership to boost paid search performance | A new partnership aims to transform the performance of the £14.7bn UK search market by creating a transparent approach to paid search and setting a new standard in digital advertising. GOA Marketing, a leading ad optimisation SaaS platform,... |
| Oct 9, 2024 | Digital Ad Privacy Certification Set for 2025 | The Coalition for Privacy Compliance in Advertising (CPCA) has announced it is working with the Information Commissioner’s Office (ICO) to develop what it claims is the world’s first regulator-approved privacy certification for digital adve... |
| Sep 5, 2023 | The path to Ad Net Zero: What you can do now and why attention is key | The average online ad campaign emits 5.4 tons of CO2 a year. That’s more than an average UK adult’s annual carbon footprint. But change is coming: spearheaded by Ad Net Zero, the digital advertising industry is committed to decarbonising an... |
| Jun 16, 2022 | $1-2 Billion In Streaming Ads A Year Aren’t Being Watched Because The TV Is Off | Critics of modern tech often lean towards hyperbole when discussing “surveillance capitalism” and the seemingly omniscient power of advertisers and adtech. In reality, as journalists who cover the space for any amount of time can attest, it... |
| Jan 5, 2021 | Shrimp, Cacao, Digital Ad Fraud | getty |
| Dec 19, 2020 | In Digital, ‘Wanamaker’s 50%’ Is Known. It’s Also Worse Than That. | John Wanamaker’s oft-quoted quote in advertising is that “Half the money I spend on advertising is wasted; the trouble is, I don't know which half.” However in digital, we know which 50% is wasted. Three separate industry wide studies — ISB... |
| Dec 11, 2020 | 2020 Ad Fraud Year-In-Review | The Association of National Advertisers (ANA) would have you think that their programs have fought ad fraud successfully. TAG (Trustworthy Accountability Group), a certification body formed by the ANA, IAB (Interactive Advertising Bureau) a... |
| Sep 15, 2020 | Четыре фактора, которые меняют онлайн-рекламу на наших глазах | Какие события, процессы и тенденции рулят индустрией онлайн-рекламы в 2020 году? К чему они приведут? И есть ли спасение от бесчисленных уведомлений о куках? 0 Обсудить Форум 872 просмотров Главное событие одно — ковид-пандемия Как и любой ... |
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FAQ about ISBA
When was ISBA founded?
ISBA was founded in 1891.
What has the press written about ISBA?
Parsers VC has collected 14 articles mentioning ISBA, among them “Aquila, Samba TV Partner to Power Next-Gen Cross-Media Measurement” (Oct 22, 2025) and “New partnership to boost paid search performance” (Dec 2, 2024).
Is ISBA still active?
Yes, ISBA is active; its latest activity on Parsers VC dates from Oct 6, 2026.