Based in Luçon (in the Vendée) and founded by Mister Jean Tessier, the IRM group (Idéal Résidence Mobile) is the French leader in the production and sale of mobile homes.
A pioneer in the market in 2004, the group has increased sales over the last 10 years at an average rate of 25%. Based on an aggressive sales strategy, high quality and innovative products, the competence of its management and an efficient business organization IRM’s market share has risen from around 6% in 1993 to 30% today. The IRM group produces more than 7,500 mobile homes at its 4 production sites in France and in the year 2005-2006 posted revenues of €108 million with an EBITDA margin of more than 11%. The group employs around 550 people.
The IRM product range falls into two categories: (i) “rental” models intended for camp sites and tour operators who rent mobile homes to individuals for seasonal holidays;(ii) “residential” models intended for individuals who use their mobile home as a second residence.