IRI

TURNING BIG DATA INTO ACTION THAT POWERS GROWTH For manufacturers and retailers, knowing customers and how to satisfy their needs is top priority. But the consumer landscape is more competitive than ever. People are changing how, where and when they shop. They go online, even while at the shelf, to explore competitive products and compare prices. Most regularly visit at least three retailers for their CPG shopping. And, with the growth of e-commerce, the distinction between CPG channels is blurring. The shopper path is purchase is now several webs and loops rather than a straight line to the sale. As one of the original innovators in Big Data, IRI integrates the world’s largest set of otherwise disconnected purchase, media, social, causal and loyalty data to help CPG, retail, over-the-counter healthcare and media companies grow their businesses. We combine this data with predictive analytics to uncover new consumer insights and integrate them on the most technologically-advanced, cloud-based visualization platform. Whether it’s analyzing how to make assortment, pricing and promotions more profitable, tailoring media strategies to likely purchasers of a brand, or guiding companies through new product or market planning, we ensure that businesses can better leverage data to help them grow.