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| Apr 21, 2025 | 6 Simple Ways AI Is Improving Overall Call Center Efficiency, According to ROI CX Solutions | Created by Carl Williams
Updated: Apr 21 2025, 02:08 AM EDT
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| Jan 31, 2025 | The Art of Omnichannel Marketing: Navigating the Complex Landscape | In the digital age, businesses are like ships navigating a vast ocean. The waters are filled with opportunities, but also with treacherous currents. Omnichannel marketing is the compass that can guide these ships to safe harbors. It promise... |
| Jan 31, 2025 | Омниканальный маркетинг: сложности реализации и как их решать | По версии Invesp, компании, которые активно используют омниканальный маркетинг, удерживают до 89% своих клиентов. А в Omnisend рассказали, что конверсии омниканального подхода на 287% выше, чем у традиционных одноканальных кампаний.
При это... |
| Jan 15, 2025 | Супераппы банков украдут ваших клиентов. Как сделать так, чтобы пользователи не ушли из ритейл-приложения | К 2025 году объём продаж в e-commerce-вертикали российских супераппов достигнет 100 млрд долларов. Банки создают свои маркетплейсы и приглашают крупных ритейлеров к сотрудничеству. Это работает так: пользователь заходит в приложение банка, ... |
| May 14, 2024 | 10 признаков, что пора пересмотреть систему сбора и анализа данных | Начиная путь в маркетинге, многие считают, что это гуманитарная, творческая сфера. Но мы в click.ru уверены: успех продвижения зависит от подсчета статистики, отслеживания результатов и прогнозов. Поэтому крайне важно держать информацию в п... |
| Apr 8, 2024 | Hyperlocal Ecommerce: Targeting Neighborhoods and Communities | Share
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Dmitry Bardysh serves as the Head of B2B Operations at Yandex Delivery, bringing to the role over six years of professional expertise encompassing sales, business development, strategy, and operations w... |
| Apr 8, 2024 | Не только качество: что заставляет клиента возвращаться | Содержание:
Персональный подход
Вовлеченность сотрудников
Сверхсервис
Имидж бренда и создание комьюнити
Работа с обратной связью
Бонус. Какие показатели отслеживать?
Выводы
Кажется, что цена и качество товара или услуги — самое главное для ... |
| Mar 15, 2024 | Mastering phone sales: A guide for SMEs | Navigating the art of phone sales requires finesse and timing. Success hinges on your ability to strike the right balance between tenacity and knowing when to recalibrate your sales approach. In an age where remote communication reigns, the... |
| Jan 29, 2024 | Отток в офлайн-ритейле — как увеличить возврат клиентов ПРО на 20%? | Привет, Хабр! Меня зовут Никита Мелентьев, я Lead Data Scientist в команде дата-акселератора «Леруа Мерлен». Сегодня мы с коллегой Алексеем Зубаревым поделимся нашим кейсом по использованию ML для прогнозирования оттока и возврата профессио... |
| Jul 3, 2023 | 7 Email Marketing Tips to Improve Your Campaigns | Over 90% of businesses say email marketing is critical to their success. Since everyone uses email, it’s a critical tool for lead generation, lead nurturing, sales, customer retention, and brand building. Since it’s largely automatable and ... |
| Jun 30, 2023 | Businesses may soon be fined $50,000 for every fake review you read online if the newly proposed FTC rules are approved | Remember some of the fake 5-star reviews you read online? Now, they may also be illegal if the newly proposed rules by the Federal Trade Commission (FTC) become law. According to a study conducted by Invesp, 82% of consumers have read a fak... |
| May 1, 2023 | 4 Signs Your Shipping Process Is A Mess (And Why To Look Outwards For Help) | Shipping is a constant struggle. Look to others for help.Getty Images |
| Apr 29, 2023 | Identify the Right Sales Skills for Customer Retention | LinkedIn’s state of sales report informs that only 65% of salespeople put the customer’s needs first. And when the rest don’t, reports from a buyer’s survey say 57% of people tend to agree with the sales when they are not unnecessarily pest... |
| Apr 25, 2023 | How to Exceed Consumer and Shipper Delivery Expectations | The Amazon experience has raised consumer expectations about convenience, speed, reliability, and responsiveness. Find out how brands can compete. BERKELEY, CA, UNITED STATES, April 25, 2023/EINPresswire.com/ -- AxleHire, providing e-commer... |
| Apr 17, 2023 | The Need To Leverage Influencer Marketing In B2B | Swapnil Srivastava, VP and Global Head of Analytics at Evalueserve. |
| Apr 17, 2023 | От гипотезы в месяц до гипотезы в день, или Как устроена кухня A/B-тестов во Flocktory | По данным Invesp, 71% компаний проводит A/B-тесты для оптимизации веб-продуктов и улучшения метрик. Мы обсудили этот инструмент для проверки маркетинговых гипотез и его влияние на показатели эффективности бизнеса с Данилой Епишиным, Head of... |
| Apr 17, 2023 | How To Use APIs To Protect Against A Recession | Cofounder and CEO of Nylas. |
| Apr 6, 2023 | Как построить техническую поддержку в компании: от API до оператора | Привет, Хабр! Меня зовут Станислав Романов, я руковожу всем техническим контентом коммуникационной платформы МТС Exolve. О том, что такое МТС Exolve, вы можете узнать из этого материала. А в этой статье я расскажу о том, как грамотно органи... |
| Mar 30, 2023 | 6 Ways To Link The Customer Experience To Long-Term Value For Manufacturers | VP of Client Engagement at rSTAR Technologies. |
| Mar 29, 2023 | From Super Speed To Super Convenient: The Maturity Curve Around Customer Shopping Behavior | DeliverymanHalfpoint - stock.adobe.com |
| Mar 23, 2023 | Видеомаркетинг: тренды видеорекламы в 2023 году | На сегодняшний день видео является одним из самых популярных форматов рекламы, позволяющий не просто донести информацию о продукте, но и наладить контакт с пользователем, повысить лояльность. 90% потребителей утверждают, что видео помогает ... |
| Feb 24, 2023 | Is Too Much Inventory A Good Thing For Your Company? | Dr. Cyrus Hadavi is the CEO of Adexa, a leading AI-powered supply chain planning company with Fortune-class clients in five continents. |
| Feb 10, 2023 | Любой бизнес конкурирует с Netflix и Apple. Объясняю, почему это так | А ещё показываю на примерах, как разобщенность вашей команды может навредить бизнесу и что такое клиентский опыт.
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С помощью первого «алмаза» мы находим проблему, которую будем решать. Для этого мы собираем и синтез... |
| Dec 17, 2022 | Сарафанный маркетинг: как заставить всех о вас говорить | 6 комментариев
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Любой человек, принимая решение о покупке, будет прислушиваться к отзывам знакомых. Также если близкий человек позитивно отзывается о бренде и его продукции, у нас часто возникает соблазн попробовать его и лично... |
| Dec 14, 2022 | 7 Ways To Get Your E-Commerce Store Ready For Peak Sales Periods | CEO & Founder at Just Funky, JMTD Holdings, Stunned Mind. |
| Nov 14, 2022 | Upsell to Existing Customers | 6 Tested Upselling Strategies with Examples | Upsell to Exiting Customer, Strategies Explained: Did you know it costs five times more to acquire a new customer than it does to sell an existing one? Well, as digital marketers, we know the pressure of producing results with a limited bud... |
| Sep 6, 2022 | How Mondelēz boosts impulse buys | As U.S. consumers change how, when and where they purchase groceries, the shift has created challenges for companies like Mondelēz International that are heavily dependent on impulse buys for sales.
Americans are doing more buying online th... |
| Aug 4, 2022 | Walnut Disrupts the B2B Sales Industry With #WeAreProspects Campaign | The SaaS industry has been booming over the past several years. After a global valuation of $31.5 billion in 2015, the market for cloud-based solutions is expected to reach a staggering $208 billion by the end of 2023, highlighting just how... |
| Aug 4, 2022 | How To Get The Most Out Of Live Chat On Your Website | By Kalin Kassabov, a founder and CEO of ProTexting.com, a fast-growing enterprise-level text message suite of services. |
| Jun 27, 2022 | 6 Ways To Better Align E-Commerce Expectations And Output | Customer service and support live chat with chatbot and automatic messages or human assistance. getty |
| May 6, 2022 | Contextual Communications: Maximizing The Value Of Engagement While Leveraging Advanced Automation And Business Intelligence | Jeffrey Singman is SVP, Sales and Marketing, for Kandy, responsible for product, sales, marketing and customer experience. |
| May 2, 2022 | SEO is dead. Here’s why it’s all about EAT: Expertise, authority, trust | Because Google is constantly updating and changing its algorithms, the whole business of SEO (Search Engine Optimisation) is like trying to hit a moving target. However, there is good news for business owners, and there are clear steps you ... |
| Apr 6, 2022 | Salesforce upgrades marketing, field service and sales tools with AI | Today, timed with a conference out of Sydney, Australia, Salesforce announced new analytics-powered features across its Service and Marketing Cloud suites designed to “‘humanize’ engagement between companies and their customers.” While that... |
| Jan 26, 2022 | CaptivateIQ, which is developing software to automate sales commission payments, raises $100M | This article is part of a VB special issue. Read the full series here: The metaverse - How close are we?
The many challenges that sales teams normally face have been exacerbated by pandemic headwinds. According to one survey, 48% of salespe... |
| Jan 26, 2022 | CaptivateIQ, which is developing software to automate sales commission payments, raises $100M | We are excited to bring Transform 2022 back in-person July 19 and virtually July 20 - 28. Join AI and data leaders for insightful talks and exciting networking opportunities. Register today!
The many challenges that sales teams normally fac... |
| Dec 30, 2021 | LiveVox : The Do's and Don'ts of Creating Contact Center Efficiency | A typical contact center is usually buzzing with noise, activity, and excitement. Agents are interacting with customers, trying to help them find a solution to their problems. It can be quite easy for a contact center's operational efficien... |
| Dec 15, 2021 | HubSpot : How to Identify Your Core Marketing Message | As a marketer, you know how important it is to have a marketing strategy - but have you thought about the impact your marketing message can make in it?
Your strategy has to align with your audiences' needs and interests, and understand the ... |
| Dec 7, 2021 | Please hold: How AI is changing customer service in call centers | Presented by Defined.ai
Excellent customer service is vital to the long-term success of any business. Yet, millions of people around the world are frustrated daily as call center agents keep customers on hold for long periods, are oblivious... |
| Dec 2, 2021 | Как решения SAP помогут онлайн-ритейлу увеличить продажи на 15% | |
| Nov 17, 2021 | Vitality Launches Subscription E-Commerce Platform of Award-Winning Line of Clean Vitamins and Supplements | VANCOUVER, BC, Nov. 17, 2021 /CNW/ - Vitality Products Inc. (TSXV: VPI) (the "Company" or "Vitality") is pleased to announce the launch of subscription-based ordering of its award-winning line of vitamins and supplements... |
| Oct 12, 2021 | Meltwater B : The Best Online Reputation Management Services & Software 2022 | A brand is only as good as its reputation. The way people perceive your products, services, and values can have a lot to do with whether they decide to do business with you. And in an era where information travels as fast as a person can tw... |
| Oct 7, 2021 | Как за год увеличить продажи в два раза: 5 проверенных инструментов | Согласитесь, когда показатель прибыли у компании оставляет желать лучшего, появляются вопросы к отделу продаж. Иногда менеджеры ссылаются на внешние факторы: высокая конкуренция, кризис.
Но если поискать проблемы внутри, то может оказаться,... |
| Sep 6, 2021 | Getting an Agent to Rep Your Novel Is Hard AF. Here's How I Did It. | September 6, 2021 15 min read
One in 6,000.
Those are the odds of an unpublished author convincing a literary agent to represent your novel, according to Mark Malatesta at Literary-Agents.com.
“The best book agents can get as many as 1,500 ... |
| Aug 12, 2021 | Sales meeting booking platform Kronologic nabs $20M | We are excited to bring Transform 2022 back in-person July 19 and virtually July 20 - 28. Join AI and data leaders for insightful talks and exciting networking opportunities. Register today!
Kronologic, which is developing what it describes... |
| Aug 12, 2021 | Sales meeting booking platform Kronologic nabs $20M | All the sessions from Transform 2021 are available on-demand now. Watch now.
Kronologic, which is developing what it describes as a “calendar monetization” platform, today announced that it secured additional seed funding from Signal Peak V... |
| Aug 2, 2021 | They are the entrepreneurs that two sharks from Shark Tank Mexico want to turn into a unicorn | August 2, 2021 9 min read
This article was translated from our Spanish edition using AI technologies. Errors may exist due to this process.
Opinions expressed by Entrepreneur contributors are their own.
Two people with the same hobby "... |
| Jul 9, 2021 | Yext : The Overlooked Importance of Customer Service Representatives | When mapping out your business objective, it can be easy to put customer service lower on the totem pole. Growth tends to be a sexier effort than retention.
But customer service representatives are a key element to your businessthat shouldn... |
| Jun 15, 2021 | Multichannel marketing platform Iterable raises $200M | We are excited to bring Transform 2022 back in-person July 19 and virtually July 20 - 28. Join AI and data leaders for insightful talks and exciting networking opportunities. Register today!
Iterable, a cross-channel platform for customer e... |
| Jun 15, 2021 | Multichannel marketing platform Iterable raises $200M | Elevate your enterprise data technology and strategy at Transform 2021.
Iterable, a cross-channel platform for customer experiences, today announced the close of a $200 million series E that values the company at $2 billion post-money. Iter... |
| Apr 20, 2021 | Customer Centricity: What It Is, Why It Matters and How to Improve Yours | April 20, 2021 4 min read
Opinions expressed by Entrepreneur contributors are their own.
“The customer is always right” may feel like a cliche, but it highlights a crucial component of doing business: making customer experience your company... |
| Mar 24, 2021 | 5 Digital Trends That Are Here to Stay. Time to Embrace Them. | March 24, 2021 5 min read
Opinions expressed by Entrepreneur contributors are their own.
Buying behaviors developed during the time of COVID-19, including wide-scale digital usage, have emerged rapidly and will thrive long past the post-pan... |
| Feb 18, 2021 | Future Of Retail Is Omnichannel | February 18, 2021 5 min read
Opinions expressed by Entrepreneur contributors are their own.
You're reading Entrepreneur India, an international franchise of Entrepreneur Media.
Nowadays, everything we want, we can get at our fingertips, whe... |
| Feb 17, 2021 | Need Brand Credibility? Three Tips To Boost Consumer Trust With Thought Leadership | By Kailynn Bowling, co-founder of ChicExecs PR & Retail Strategy Firm. |
| Jan 13, 2021 | Salesforce Launches Customer Loyalty Management Feature | It just got a whole lot easier to launch a loyalty program for your customers, as Salesforce has announced a new product that will help you make customer retention a serious priority.
While acquiring new customer is certainly a noble strate... |
| Jan 12, 2021 | My Size : 2021 FASHION Trends | The highest number of retail bankruptcies in more than a decadeand a massive overnight shift to e-commerce that left retailers scrambling has given way to an opportunity. For brands, the upcoming year is one of renewal and hope built upon p... |
| Jan 12, 2021 | MY SIZE INC
My Size : 2021 FASHION Trends | The highest number of retail bankruptcies in more than a decadeand a massive overnight shift to e-commerce that left retailers scrambling has given way to an opportunity. For brands, the upcoming year is one of renewal and hope built upon p... |
| Jan 4, 2021 | 4 Pillars of the New eCommerce Frontier Entrepreneurs Need to Embrace | January 4, 2021 6 min read
Opinions expressed by Entrepreneur contributors are their own.
History has proven that pandemics and outbreaks have pushed forward the evolution of ecommerce.
In 2003, Alibaba had to quarantine almost all its staf... |
| Dec 22, 2020 | Don’t Wait To Implement Customer Success: Why It Should Start Now | If your focus is on the customer, then make sure they experience success.getty |
| Dec 14, 2020 | Customer retention marketing: как удержать клиента | Привлечение нового клиента стоит в 5 раз дороже, чем удержание одного уже существующего. Как стимулировать лояльность клиентов в текущих условиях, если они засыпаны предложениями и коммуникациями? Я расскажу вам, от чего зависит лояльность ... |
| Nov 20, 2020 | A New Success Metric For Retail: Recurring Customer Revenue | Woman serving customer at the counter in a clothing storegetty |
| Nov 11, 2020 | Будущее чат-ботов: 10 исследований и прогнозы экспертов | Источник: Chatbot Conversations to deliver $8 billion in Cost savings by 2022
Чат-боты могут сильно сэкономить время, если использовать их правильно. Но чат-боты — это ни в коем случае не решение, которое работает для каждой проблемы. Напри... |
| Nov 5, 2020 | Best Customer Retention Strategies – Proven to Boost Loyalty and Profits | Customers are the lifeblood of any company, and understanding how to attract them – and more importantly, retain them – is a vital part of succeeding in the business world. With coronavirus throwing a wrench in the works, companies around t... |
| Sep 17, 2020 | What Budding Entrepreneurs Can Learn From Online Bingo | 0 shares
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Online bingo has been one of the surprise success stories of the last couple of decades. In just a few short years, the game has been transformed from being a slightly old-fashioned, and unfashionable,... |
| Jul 13, 2020 | Top 10 Best Live Chat Software for 2020 | Did you know that 48% of customers would be more likely to return to a website with chat support, and 41% of customers trust the brand more when the chat support option is available? These numbers give insights on how live chat software is ... |
| Jun 18, 2020 | 50 Retail Stats To Consider For Your Brand’s Future | Getty ImagesGetty |
| Feb 14, 2020 | How to Send the Warmest Cold Emails | Emails (cold emails or newsletters or transactional emails or whatever you use) are a medium that is as powerful as ever. With more than 3.8 million email users (the number is expected to surpass 4.2 million by 2023), and more than two emai... |
| Feb 10, 2020 | Five Top WordPress Trends To Follow In 2020 | Photo:Getty |
| Dec 10, 2019 | Iterable raises $60 million to optimize omnichannel campaigns with AI | Did you miss a session from GamesBeat Summit 2022? All sessions are available to stream now. Learn more.
Executing cross-channel marketing campaigns isn’t easy no matter what resources a brand has at its disposal. According to a recent surv... |
| Dec 10, 2019 | Iterable raises $60 million to optimize omnichannel campaigns with AI | Executing cross-channel marketing campaigns isn’t easy no matter what resources a brand has at its disposal. According to a recent survey, only 30% of marketers are highly confident in their ability to deliver a mulichannel strategy, follow... |
| Jul 30, 2019 | How retailers can survive the Amazon era | Simon Wu Contributor
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Simon is a Director with Cathay Innovation, an early growth venture capital firm based in San Francisco, Paris, and Shanghai; and previously worked at VMware as a Manager in the Strategy & Corporate... |
| May 13, 2019 | How AR Will Transform the Way We Use Our Smartphones | Currently, augmented reality might seem to be nothing more than a curious novelty. People walking around with their eyes glued to their phones in attempts to catch a Pokémon have probably been the most newsworthy application of this otherwi... |
| Feb 8, 2019 | Mobile Commerce Trends – How To Stay Competitive In 2019 And Beyond? | Just a few years ago, many considered mobile commerce to be just a fad. In the end, who’d like to shop for products without being able to touch them, using a screen that’s far smaller than that of a desktop computer or a laptop? Surprisingl... |
| Aug 3, 2018 | 3 Industries Blockchain Entrepreneurs Will Change for the Better | August 3, 2018 5 min read
Opinions expressed by Entrepreneur contributors are their own.
With the emergence of blockchain technology, innovation seems far from over, and as new processes and systems emerge, entrepreneurs should be looking f... |
| Jul 20, 2018 | How Can AI Transform The Online Couponing Industry | It’s official. We love coupons. All of us. According to data compiled by experience optimization specialists, Invesp, 60% of the public ‘love’ receiving digital coupons, with the estimated number of users of mobile coupon users set to excee... |
| Jul 16, 2018 | Evolving Insurance Channels: How Can Brokers Compete? | Share
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The tech revolution is here to stay, and insurance agents and brokers need to adapt to survive.
Evolving trends in technology and customer service expectations are at the core of the insurance industry, today. ... |
| Jul 9, 2018 | How to Measure Your Customers' Happiness Score (and Why That Matters) | July 9, 2018 5 min read
Opinions expressed by Entrepreneur contributors are their own.
Happy customers make for a happy business owner ... and on the other hand, unhappy customers can really bring you down.
If you're a business owner, you a... |
| Oct 27, 2017 | Do These 4 Things to Become the Unicorn of Your Industry | October 27, 2017 5 min read
Opinions expressed by Entrepreneur contributors are their own.
It's the stuff of legends. Launching a unicorn -- a privately owned startup with a market valuation or estimated valuation of $1 billion or more -- m... |
| Jun 1, 2017 | 25 Proven Sales Strategies From Top Entrepreneurs and Startups | The best sales strategies are rooted in hard psychological principles that explain what really motivates people to buy or not buy. Pexels
Having the right sales strategy will make or break your startup. From doubling down on perfecting your... |
| May 24, 2017 | How Improving Customer Experience Directly Impacts Your Bottom Line | Share
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Buying habits in the insurance industry have changed in recent years. According to research from Accenture, two thirds of consumers are now open to buying insurance directly from vendors that are not insurance ... |
| Sep 6, 2016 | How to make your brand friend-worthy — the social imperative | This sponsored post is produced by Microsoft.
Your brand’s long-term social media strategy could use a more personal touch. As you plan, consider one thing: How do you make friends in your own life? Do you spam strangers with long-winded re... |
| New year, new growth: 5 ways small business owners can plan for success in 2023 | (BPT) - When the calendar flips from one year to the next, “new year, new me” regularly comes back into the communal psyche. This oftentimes manifests through health-focused resolutions but can easily be applied to how business plans are fo... |
| Как с помощью email-маркетинга достучаться до самых ценных клиентов | И еще 23 практики, которые открывает инструмент, который в 2021 году многие неоправданно считают мертвым.
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Управлять интернет-магазином все равно, что научиться жонглировать шестью мячами. Вы контролируете пост... |
| Как эффективно выстроить email- маркетинг в магазине на Shopify | 1 1 комментарий
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Споры об использовании электронной почты в качестве маркетингового инструмента не стихают. Одни утверждают, что почта «умирает», другие приводят статистику, подтверждающую, что это до сих пор актуальный и эффе... |
| Пять простых советов, как оценить эффективность рекламной кампании | Если рекламные кампании не приносят прибыли — их нужно остановить или тестировать новые идеи, пока кампания не заработает. Нужно знать, сколько прибыли они приносят. В таком случае можно говорить об эффективности маркетинга и рекламы.
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| Как бизнесу экономить от 6 млн рублей и выигрывать в борьбе за внимание клиента? | На примере замены SMS на новый канал коммуникации с клиентами.
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Как автоматизировать работу с клиентами через календарь
Методы API позволяют интегрироваться с любой CRM, программой лояльности, платформой управле... |
| Покупка через соцсети, мультивалютность и другие тренды диджитал-маркетинга в 2022 году | Новое время диктует новые правила. Теперь мало быть офлайн для продаж, мало знать новости «своего села». Важно оставаться в курсе современных тенденций в диджитал-маркетинге.
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Данные отчета Adobe Digital Economy Index говорят... |
| Estratégias de inbound marketing para vender mais | * Por Gustavo Mota
Dentre as diversas formas de marketing digital, estratégias de inbound marketing têm se destacado ultimamente por sua efetividade e custo mais acessível. Pesquisas revelam que esta técnica de mercado custa 61% menos do qu... |
| Как снизить издержки на коммуникацию с клиентами в 28,8 раз. Новая технология, возможности для бизнеса и тенденции рынка | Друзья, привет! На связи Иван, со-основатель сервиса Event Link.
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Современные технологии позволяют автоматизировать коммуникацию с клиентами новыми способами.
Например, через приложение «Календарь». О ней и пог... |
| Что такое скликивание контекстной рекламы Яндекс Директ & Google Ads и как его можно сократить? | В этой публикации вы узнаете, что именно понимается под «мошенническими кликами», как обнаружить скликивание самых распространенных типов и как определить, в каких отраслях и под-отраслях есть риск столкнуться со скликиванием. Мы разберем п... |
| Инструкция: как D2C помогает не зависеть от воли ритейлера и быть в шоколаде | Страшный сон любого производителя — услышать от ритейлера что-то вроде: «Мы не будем брать ваши новые чипсы/кроссовки/холодильники, а старых возьмем в два раза меньше». Но однажды каждый это слышит — и соглашается. А как не согласиться, есл... |
| Посмотрел на свой стартап глазами инвестора: рынок 46 млрд, иски «Тинькофф» к операторам связи как положительный тренд | Друзья, привет! В прошлой статье я писал про начало истории стартапа Event Link (решение для информирования клиентов через приложение «Календарь», которое уже установлено на всех смартфонах).
8 8 комментариев
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Отправной точкой... |
| Почему происходят возвраты в e-commerce и как сделать так, чтобы их было меньше | Статистика по возвратам от консалтинговой компании Invesp демонстрирует актуальность вопроса. Организация работала с ebay, 3M и swiss outpost, поэтому, думаю, что ей можно доверять.
Согласно ей возвращаются 30% всех продуктов, заказанных он... |
| Сосредоточьтесь на прибыли: привлечение новых клиентов обходится в 5 раз дороже, чем работа с существующими | Лонгрид о том, почему удержание постоянных клиентов может быть важнее и прибыльнее привлечения новых. В этой статье рассмотрю основные способы и подходы, а также инструменты для объективного анализа метрик удержания.
11 11 комментариев
1427... |
| Есть ли жизнь после Ф*йсб*ка? Конспект вебинара о маркетинговых инструментах, которые работают этой весной | Как общаться с аудиторией, где искать клиентов, к чему готовиться завтра — эти и многие другие вопросы в 2022 году стали для российского бизнеса жизненно важными. EMAILMATRIX запускает цикл вебинаров об адаптации к новым условиям. Лекторы —... |
| Как бизнесу экономить 6,6 млн рублей в год, выигрывая в борьбе за внимание клиента? | Друзья, привет! На связи Иван, со-основатель сервиса Event Link.
13 13 комментариев
484 просмотров
Современные технологии позволяют автоматизировать и значительно повысить эффективность коммуникации с клиентами новыми способами.
Например, ч... |
| Как биометрия может помочь онлайн-ритейлерам | Совершать покупки в интернете становится все проще. Это выгодно онлайн-ритейлерам, ведь почти 40% трат приходится на импульсные покупки, по данным Invesp. В то же время им нужно верифицировать личность покупателей. Но любые барьеры для сове... |
