Intended Future

Perceived quality is one of the most critical aspects for successful product design. The Industry needs to focus on the right things to sustain fierce competition. – Engineers – in product development, time and money are the scarcest resources. Billion-dollar decisions often rely on predictions and assumptions about how a customer will perceive a product. – Designers – the design process is filled with biases and stereotypes, making it normative and gendered. Data-driven thinking and A/B tests are valuable allies, but they’re not a replacement for clear-headed, strong decision-making. – Humans – people want quality products designed with a consideration of inclusivity and sustainability. The only problem is there are not many. – Analytics as a Service (AaaS) platform for evaluating the perceived quality of products and future product design. – A consistent and repeatable methodology that brings human senses into the measurable space of numbers. – Intended Future tells what’s truly important for the customers with 10x times cost reduction compared to a “conventional” customers clinic. – We match big numbers with engineering knowledge: Human Senses and Product Quality. Scientific mindset: years of research and proven methodology lead to repeatability of results. – We can predict the perceived quality of future products. Making a rational trade-off. – We track human bias and facilitate inclusive design. – Our goal is to bring tailor-made AI algorithms to help experts make mindful design decisions.