Hey there. We’re Instant Commerce and we’re on a mission to redefine how eCommerce brands build and manage headless storefronts. With our no-code solution, we enable faster-site speeds, higher conversion ratios, and eliminate developer dependencies.
It all started with an idea while running our eCommerce Agency Story of AMS. Over the years we noticed our clients struggle when it came to building headless webshops. This sparked our idea to democratize headless commerce technology and help brands sell more, grow faster, and compete.
Today we’re backed by industry titans and are building the world’s leading headless storefront platform with an ever-growing team from across the globe.
It all started with an idea while running our eCommerce Agency Story of AMS. Over the years we noticed our clients struggle when it came to building headless webshops. This sparked our idea to democratize headless commerce technology and help brands sell more, grow faster, and compete.
Today we’re backed by industry titans and are building the world’s leading headless storefront platform with an ever-growing team from across the globe.
Location: Netherlands, North Holland, Amsterdam
Employees: 11-50
Total raised: $9.6M
Founded date: 2022
Investors 3
| Date | Name | Website |
| 12.10.2022 | HearstLab | hearst.com... |
| 06.02.2022 | Richmond V... | rvv.tv/ |
| 01.02.2022 | Firstminut... | firstminut... |
Funding Rounds 3
| Date | Series | Amount | Investors |
| 22.09.2022 | Seed | $5.33M | - |
| 09.06.2022 | Seed | $2.12M | - |
| 09.06.2022 | Pre-Seed | $2.15M | - |
Mentions in press and media 12
| Date | Title | Description |
| 23.09.2022 | Managing headless storefronts for e-commerce brands lands €5.4 million for Instant Commerce | According to the Salesforce State of Commerce report, 80% of businesses that don’t currently have headless commerce technology plan to implement it in the next two years. But building, maintaining and managing headless storefronts is an eno... |
| 22.09.2022 | Instant Commerce raises 5.4 million euros | Ecommerce software startup Instant Commerce has raised 5.4 million euros in seed capital. The Amsterdam-based company will use the money to expand in Europe and the United States. Instant Commerce has raised 7.5 million euros to date. The c... |
| 22.09.2022 | Amsterdam’s headless storefront builder Instant Commerce bags €5.4M for Europe, US expansion | Amsterdam-based Instant Commerce, a headless front-end builder for fast-growing e-commerce brands, announced on Thursday, September 22, that it has secured €5.4M in a Seed round of funding. The round comes eight months after the company rai... |
| 30.06.2022 | Amsterdam-based startups that raised funding in June; some are hiring right now | Amsterdam’s startup ecosystem has been growing steadily over the last decade. The influx of new entrepreneurs, tech companies, and investors makes the capital city of the Netherlands a hotbed for startups. The amount of money pouring into t... |
| 09.06.2022 | Amsterdam-based Instant Commerce gets €2 million funding boost for its headless storefront builder | With a platform that enables ecommerce brands to build a high-end webshop without any technical knowledge, Instant Commerce has just secured €2 million and is now looking to expand. The ecommerce industry is rapidly growing and it’s now fai... |
| 09.06.2022 | Headless frontend builder for e-commerce shops Instant Commerce secures €2 million | Amsterdam-based Instant Commerce has raised €2 million in a pre-seed round. The commerce for Commerce is slated to be used to double the team size to some 40+ members, further develop the company’s technical offer, and build brand awareness... |
| 09.06.2022 | Amsterdam’s Instant Commerce raises €2M to help ecommerce brands build headless webshops | Amsterdam-based Instant Commerce, a next-generation headless storefront builder, announced on Thursday that it has raised €2M in its pre-Seed round of funding. The startup is on a mission to redefine how e-commerce brands build and manage h... |
| 09.06.2022 | Instant Commerce Secures €2M via Pre-Seed Round for Next-Gen “Headless” Storefront Builder | Listen to this article 0:00 / 3:25 1X BeyondWords “Headless” e-commerce solution Instant Commerce has acquired €2 million in capital via a pre-seed round that was led by firstminute Capital. The founders of Storyblok, Wandera, Snyk and Supe... |
| 01.03.2022 | As API-first startups multiply, GGV builds an index | When GGV Capital reached out and said that it had built an index of API-first companies, I was curious. Venture-built indexes of startups and other firms have proved useful tools in recent years, led by Bessemer’s cloud index, which is now ... |
| - | Headless frontend builder for e-commerce shops Instant Commerce secures €2 million | Amsterdam-based Instant Commerce has raised €2 million in a pre-seed round. The commerce for Commerce is slated to be used to double the team size to some 40+ members, further develop the company’s technical offer, and build brand awareness... |
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