Digital Entertainment Innovation Inspire is a major innovation built to marry corporate branding and marketing needs with global consumer demand Participatory entertainment (talent contests with voting) continues to be the top audience attractor worldwide = demand Broadcast quality programming involving students = very high adult audience Streaming content for mobile devices is the fastest growing media in the world Season One October 2017-July 2018 144 Tier I and II school teams compete in 77 telecast shows from quality venues at 16 key cities in 10 important states Innovative Branding to Sales integrated program