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Officially launched in January, 2017, the Insights Association was formed through the merger of two organizations with long, respected histories of servicing the market research industry: CASRO (founded in 1975) and MRA (founded in 1957). The result is a new, larger and more connected association with a unified, coordinated and higher profile voice, aligned in mission and message, and ultimately more effective at advancing the industry and profession in which we all share an abiding passion.
The Insights Association strives to effectively represent, advance, and grow the research profession and industry. Specifically, the organization:
- Provides government advocacy through legislative, regulatory and judicial means
- Cares for and improve the industry’s image in the eyes of the media and public
- Markets the business case for industry products and services to buyers and users
- Sets and enforces professional standards
- Establishes and reinforces best practices
- Helps members grow their businesses, their departments, and themselves as research professionals
The Insights Association strives to effectively represent, advance, and grow the research profession and industry. Specifically, the organization:
- Provides government advocacy through legislative, regulatory and judicial means
- Cares for and improve the industry’s image in the eyes of the media and public
- Markets the business case for industry products and services to buyers and users
- Sets and enforces professional standards
- Establishes and reinforces best practices
- Helps members grow their businesses, their departments, and themselves as research professionals
Overview
Location
United States, Washington
Employees
201-500
Phone
+1 202-800-2545
Founded date
2017
Mentions in press and media 6
| Date | Title | Description |
| Sign up to see | Sign up to see | Sign up to see |
| Mar 20, 2023 | Device that would turn consumers into EV energy distributors wins GfK’s 2023 NextGen Data Science Competition | A team from CUNY's College of Staten Island won GfK's 2023 NextGen Data Science Hackathon Competition. From left: Ortega, Babad, Costello Team from CUNY’s College of Staten Island claims $5,000 grand prize, presentation at Insights Associat... |
| Mar 21, 2022 | Insights Association joins GfK to promote data science, analytics with student hackathon | Undergraduate teams vie for $5,000 prize by developing shopper marketing innovations NEW YORK, NY, UNITED STATES, March 21, 2022 /EINPresswire.com/ -- GfK and the Insights Association (IA) have joined forces to promote the NextGen Data Scie... |
| May 17, 2021 | Civicom® Marketing Research Services Is A Digital Sponsor and Exhibitor at NEXT 2021 | Global leader Civicom® continues to advocate for innovative and practical solutions for the marketing research industry by exploring emerging methods and new tools at the NEXT 2021 Virtual Conference. GREENWICH, CONN. (PRWEB) May 17, 2021 C... |
| Jan 14, 2021 | How To Prioritize Features That Get Customers To Buy: Understanding What Influences Willingness To Pay | In the battle to win customer’s hearts and minds, marketers develop a go-to-market strategy based on the five P’s of marketing; product strategy, price strategy, promotion, placement, and packaging (some will use similar variations, but the... |
| Jun 23, 2020 | Return On Generosity (ROG): New Metrics For A New Generation Of Sports Fans | WASHINGTON, DC - APRIL 24: NFL superstar Vernon Davis (L), through a partnership between the Vernon ... [+] Davis Foundation and RASA Restaurant, delivers free meals to frontline healthcare workers battling the Coronavirus pandemic at the G... |
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FAQ about Insights Association
When was Insights Association founded?
Insights Association was founded in 2017.
What has the press written about Insights Association?
Parsers VC has collected 6 articles mentioning Insights Association, among them “Device that would turn consumers into EV energy distributors wins GfK’s 2023 NextGen Data Science Competition” (Mar 20, 2023) and “Insights Association joins GfK to promote data science, analytics with student hackathon” (Mar 21, 2022).
Is Insights Association still active?
Yes, Insights Association is active; its latest activity on Parsers VC dates from Sep 25, 2024.