Overview
Location
United States, New York
Employees
5001-10000
Founded date
1975
Mentions in press and media 8
| Date | Title | Description |
| Sign up to see | Sign up to see | Sign up to see |
| Jul 29, 2026 | NEW REPORT RECOGNIZES OMNICOM MEDIA AS THE LEADING MEDIA MANAGEMENT NETWORK BY BILLINGS AND INDUSTRY SHARE | OMD Tops the Agency Ranking with $35.1 Billion in Billings and 10% Share NEW YORK, July 29, 2026 /PRNewswire/ -- A new report from the Research Company Evaluating the Media Industry (RECMA) reinforces Omnicom Media's leadership position fol... |
| Jul 1, 2026 | STUDY FROM OMNICOM MEDIA INTELLIGENCE INTRODUCES "CONNECTED CONTENT" AS A NEW FRAMEWORK FOR DRIVING ADVERTISING EFFECTIVENESS | Approach springs from report revealing what US consumers expect from advertising, and how they punish brands that don't deliver NEW YORK, July 1, 2026 /PRNewswire/ -- A new Market Intelligence study from Omnicom Media Intelligence, the rese... |
| Jun 29, 2026 | IBM to Appoint Omnicom Media as Global Media Agency of Record | NEW YORK, June 29, 2026 /PRNewswire/ -- Omnicom Media, an Omnicom (NYSE: OMC) Connected Capability, today announced it will be named global media agency of record for IBM following a competitive review. The appointment includes media planni... |
| Jun 19, 2026 | NEW REPORT CONFIRMS OMNICOM MEDIA AS LARGEST GLOBAL MEDIA MANAGEMENT NETWORK FOLLOWING THE INTEGRATION OF OMG AND MEDIABRANDS | Scale and Performance Power Post-Close Enterprise to #1 on the Global Ranking with $75.6 Billion in Billings, Leading Closest Competitor by $12 Billion NEW YORK, June 19, 2026 /PRNewswire/ -- Omnicom Media, an Omnicom (NYSE: OMC) Connected ... |
| Dec 2, 2025 | Omnicom Sets New Strategy and Exec Team Post-Interpublic Acquisition | Omnicom (NYSE: OMC), the world’s leading marketing and sales company, today unveiled its strategy and executive leadership for the go-forward organization, following the historic completion of its acquisition of Interpublic on November 26, ... |
| Nov 5, 2025 | Volvo Cars and Curzon partner to showcase the Refreshed XC60 and honour the art of Swedish film in new Pulling Focus campaign | Volvo Cars and Curzon partner to showcase the Refreshed XC60 and honour the art of Swedish film in new Pulling Focus campaign Wed, Nov 05, 2025 16:38 CET Report this content DIVE and Pearl & Dean broker exclusive partnership with Initia... |
| Apr 22, 2024 | Times Square Billboard Takeovers Highlighting Urgency of Living with Usher Syndrome-Progressive Vision + Hearing Loss | The Usher Syndrome Society Logo Usher Syndrome Society & Initiative Global Media Agency Launch “Every Second Counts” Campaign to Spotlight Urgency of Living with Usher Syndrome on Wed. May 1st Shine A Light Exhibit: 8 years of heartfelt... |
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FAQ about Initiative
When was Initiative founded?
Initiative was founded in 1975.
What has the press written about Initiative?
Parsers VC has collected 8 articles mentioning Initiative, among them “NEW REPORT RECOGNIZES OMNICOM MEDIA AS THE LEADING MEDIA MANAGEMENT NETWORK BY BILLINGS AND INDUSTRY SHARE” (Jul 29, 2026) and “STUDY FROM OMNICOM MEDIA INTELLIGENCE INTRODUCES "CONNECTED CONTENT" AS A NEW FRAMEWORK FOR DRIVING ADVERTISING EFFECTIVENESS” (Jul 1, 2026).
Is Initiative still active?
Initiative is probably closed: its latest activity on Parsers VC dates from Aug 28, 2026.