InfoScout

InfoScout’s real-world analytics make brands better marketers by providing the industry’s largest, richest and most actionable source of household purchase information by item across all retailers. The company’s proprietary consumer panel is designed from the ground-up to provide marketers with broader and more representative data while enabling deeper dives into specific subsets of the population than traditional panels support. Leading consumer goods companies such as Procter & Gamble, Nestle & Unilever leverage InfoScout’s data and analytics to measure and improve market share, brand loyalty and the success of new product launches.