InfiniGraph

How It Works...
InfiniGraph looks at the big data of video content interaction, processing billions of content actions over millions of videos and thousands of brands. Utilizing machine learning to alter visuals to best attract consumers to engage in real-time. KRAKEN learns what resonates with consumers on mobile video and dynamically adjusts to maximizes play and play completion rates.
Why It's Valuable...
Video is the largest and fastest growing segment in marketing yet there isn't a simple way to programmatically adjust video images to target consumers based on behavior over what is seen now in static video. This problem is leaving billions on the table with un-played video.