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Did you know that 20% of the fruits and vegetables grown in the US never make it to grocery stores, often because of how they look? We’re talking about billions of pounds of healthy and delicious produce that often goes to waste just because it’s not “pretty” enough for supermarket displays. At Imperfect, we believe that there is no reason to waste perfectly good fruits and vegetables. We’re tackling food waste head on by sourcing “ugly” produce straight from farms and delivering it right to your door, for 30-50% less than grocery store prices! All boxes are customizable (you pick your produce and how often it arrives) and filled with affordable, delicious ugly produce. We’re showing the world the beauty of ugly produce by making fresh fruits and vegetables more affordable and accessible for everyone. We invite you to join us in reducing food waste and eating better, one crooked carrot and heart-shaped potato at a time!
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Mentions in press and media 16

DateTitleDescriptionCategoryAuthorSource
21.08.201911 советов...Anonymous 21 августа 2019, 17:...--dev.by/new...
11.06.2019Misfits Ma...The burgeoning “ugly food” mar...-Paul Sawer...venturebea...
11.06.2019Misfits Ma...We are excited to bring Transf...-Paul Sawer...venturebea...
08.03.2019Which type...Julian Shapiro Contributor Sh...e-commerce...Julian Sha...techcrunch...
24.01.2019FoodMaven ...Food waste recapturing softwar...--agfunderne...
15.08.2018Fighting f...It’s a story that any urban mi...Christine ...Danny Cric...techcrunch...
23.04.2017Full Harve...“Consumers are the largest cul...-By Adi Men...foodnaviga...
18.11.2016One Man’s ...There are a number of companie...--agfunderne...
17.11.2016The Billio...A collaboration between AgFund...--agfunderne...
24.10.2016New Innova...Editor’s Note: This week FoodB...--agfunderne...
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