Did you know that 20% of the fruits and vegetables grown in the US never make it to grocery stores, often because of how they look? We’re talking about billions of pounds of healthy and delicious produce that often goes to waste just because it’s not “pretty” enough for supermarket displays.
At Imperfect, we believe that there is no reason to waste perfectly good fruits and vegetables. We’re tackling food waste head on by sourcing “ugly” produce straight from farms and delivering it right to your door, for 30-50% less than grocery store prices! All boxes are customizable (you pick your produce and how often it arrives) and filled with affordable, delicious ugly produce.
We’re showing the world the beauty of ugly produce by making fresh fruits and vegetables more affordable and accessible for everyone. We invite you to join us in reducing food waste and eating better, one crooked carrot and heart-shaped potato at a time!
Phone: +1 510-595-6683
Investors 2
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Mentions in press and media 16
Date | Title | Description | Category | Author | Source |
21.08.2019 | 11 советов... | Anonymous 21 августа 2019, 17:... | - | - | dev.by/new... |
11.06.2019 | Misfits Ma... | The burgeoning “ugly food” mar... | - | Paul Sawer... | venturebea... |
11.06.2019 | Misfits Ma... | We are excited to bring Transf... | - | Paul Sawer... | venturebea... |
08.03.2019 | Which type... | Julian Shapiro Contributor Sh... | e-commerce... | Julian Sha... | techcrunch... |
24.01.2019 | FoodMaven ... | Food waste recapturing softwar... | - | - | agfunderne... |
15.08.2018 | Fighting f... | It’s a story that any urban mi... | Christine ... | Danny Cric... | techcrunch... |
23.04.2017 | Full Harve... | “Consumers are the largest cul... | - | By Adi Men... | foodnaviga... |
18.11.2016 | One Man’s ... | There are a number of companie... | - | - | agfunderne... |
17.11.2016 | The Billio... | A collaboration between AgFund... | - | - | agfunderne... |
24.10.2016 | New Innova... | Editor’s Note: This week FoodB... | - | - | agfunderne... |
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