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Did you know that 20% of the fruits and vegetables grown in the US never make it to grocery stores, often because of how they look? We’re talking about billions of pounds of healthy and delicious produce that often goes to waste just because it’s not “pretty” enough for supermarket displays.
At Imperfect, we believe that there is no reason to waste perfectly good fruits and vegetables. We’re tackling food waste head on by sourcing “ugly” produce straight from farms and delivering it right to your door, for 30-50% less than grocery store prices! All boxes are customizable (you pick your produce and how often it arrives) and filled with affordable, delicious ugly produce.
We’re showing the world the beauty of ugly produce by making fresh fruits and vegetables more affordable and accessible for everyone. We invite you to join us in reducing food waste and eating better, one crooked carrot and heart-shaped potato at a time!
At Imperfect, we believe that there is no reason to waste perfectly good fruits and vegetables. We’re tackling food waste head on by sourcing “ugly” produce straight from farms and delivering it right to your door, for 30-50% less than grocery store prices! All boxes are customizable (you pick your produce and how often it arrives) and filled with affordable, delicious ugly produce.
We’re showing the world the beauty of ugly produce by making fresh fruits and vegetables more affordable and accessible for everyone. We invite you to join us in reducing food waste and eating better, one crooked carrot and heart-shaped potato at a time!
Overview
Phone
+1 510-595-6683
Investors 2
| Date | Name | Website |
| Sign up to see | Sign up to see | Sign up to see |
| Shasta Ventures | shastaventures.com |
Mentions in press and media 16
| Date | Title | Description |
| Sign up to see | Sign up to see | Sign up to see |
| Jun 11, 2019 | Misfits Market raises $16.5 million to find homes for ugly food | The burgeoning “ugly food” market is gaining steam, with New York-based Misfits Market today announcing it has raised $16.5 million in a series A round of funding led by Greenoaks Capital. Around a third of food produced globally each year ... |
| Jun 11, 2019 | Misfits Market raises $16.5 million to find homes for ugly food | We are excited to bring Transform 2022 back in-person July 19 and virtually July 20 - 28. Join AI and data leaders for insightful talks and exciting networking opportunities. Register today! The burgeoning “ugly food” market is gaining stea... |
| Mar 8, 2019 | Which types of startups are most often profitable? | Julian Shapiro Contributor Share on Twitter Julian Shapiro is the founder of BellCurve.com, a growth marketing team that trains startups in advanced growth, helps hire senior growth marketers and finds vetted growth agencies. He also writes... |
| Jan 24, 2019 | FoodMaven Raises $10m with Tao Capital and Walton Family for Food Waste Tech | Food waste recapturing software startup FoodMaven has completed a $10 million bridge financing round with Tao Capital Partners and members of the Walton Family to reach $10 million. The Colorado-based startup initially closed its Series A o... |
| Aug 15, 2018 | Fighting food waste, Full Harvest raises $8.5m to bring excess produce to commercial buyers | It’s a story that any urban millennial can (and will) complain about. You are looking for a non-caffeinated beverage, so you walk into a juice shop only to be shocked at the $13 price point for a couple of apricots and kale mixed in a blend... |
| Apr 23, 2017 | Full Harvest aims to make access to ‘ugly’ produce easier via B2B marketplace | “Consumers are the largest culprit of food waste. However, between farms versus brokers, most of it happens at the farm level,” CEO and founder of Full Harvest, Christine Moseley, told FoodNavigator-USA. She cited data from the ReFed foo... |
| Nov 18, 2016 | One Man’s Treasure: How Dockside Pet Products is Repurposing Unsold Food | There are a number of companies focusing on ways to recapture produce seconds—the blemished, misshapen, and unsightly fruits and vegetables that don’t make it to supermarket shelves based solely on these aesthetic flaws. Souper Seconds is h... |
| Nov 17, 2016 | The Billion Dollar Food Waste Market Investors Are Missing | A collaboration between AgFunder and ReFed, this article aims to highlight some of the technologies working towards reducing food waste globally that are not always associated with the problem. ReFed is a multi-stakeholder coalition of over... |
| Oct 24, 2016 | New Innovation is Key to Growth in the Food Sector | Editor’s Note: This week FoodBytes! moves to Boulder, Colorado for the first time. The food and agriculture startup event has extended its series of conferences from New York and San Francisco to the Centennial State and next month onto Syd... |
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FAQ about Imperfect
Who has invested in Imperfect?
Parsers VC lists 2 investors of Imperfect, among them Shasta Ventures.
What has the press written about Imperfect?
Parsers VC has collected 16 articles mentioning Imperfect, among them “Misfits Market raises $16.5 million to find homes for ugly food” (Jun 11, 2019) and “Misfits Market raises $16.5 million to find homes for ugly food” (Jun 11, 2019).
Is Imperfect still active?
Yes, Imperfect is active; its latest activity on Parsers VC dates from Aug 21, 2019.