SpinCar offers automotive dealers, wholesalers and OEMs the industry’s most advanced digital automotive merchandising platform. The company’s 360° WalkArounds® and Feature Tour® solutions build trust between buyers and sellers by bringing a personalized physical showroom experience to car shoppers wherever and whenever they want. SpinCar’s proprietary shopper behavioral data and VINtelligent® Retargeting solution enable vehicle sellers to deliver hyper-personalized interactions across the entire car shopping journey. To date, 500 million virtual WalkArounds have been experienced by car shoppers across 20 countries.
Topmark was introduced to SpinCar’s founders when they were participating in a venture accelerator program based in Syracuse, NY. We were impressed by the founders’ focus and dynamic leadership style. The company had developed a unique offering for auto dealers that saved time and cost while increasing sales. SpinCar has a strong recurring revenue business model and broad acceptance among auto dealers. Topmark collaborated with management on a wide range of issues, including corporate governance, finance, sales, marketing, and corporate strategy.
Topmark invested in SpinCar through a legacy fund and exited its investment when Wavecrest Growth Partners acquired a controlling interest in 2018.
Location: United States, New York, City of Syracuse
Total raised: $104M
Investors 4
Date | Name | Website |
- | Wavecrest ... | wavecrestg... |
- | Topmark Pa... | topmarkpar... |
04.09.2022 | Migration ... | migrationc... |
- | StartFast ... | startfastv... |
Funding Rounds 1
Date | Series | Amount | Investors |
17.01.2023 | - | $104M | Silversmit... |
Mentions in press and media 16
Date | Title | Description | Source |
21.11.2023 | Impel Achieves SOC 2 Type II Compliance Certification | The global leader in AI-powered customer lifecycle management and digital merchandising for the auto... | einpresswi... |
04.07.2023 | Impel Expands Automotive Digital Engagement Platform with Ch... | Impel, the global leader in automotive digital engagement technology, announced that it is launching... | aithority.... |
28.06.2023 | Impel Expands Automotive Digital Engagement Platform with Ch... | Our full-lifecycle communication platform provides vehicle retailers with a unified solution for del... | prweb.com/... |
25.01.2023 | Impel Integrates WheelsTV on to its Digital Engagement Platf... | Engage, educate and influence consumers at every touchpoint, turning shoppers into customers. “Wheel... | prweb.com/... |
17.01.2023 | Impel Lands $104M | SYRACUSE, NY, Impel, the category creator in digital engagement software for automotive manufactur... | vcnewsdail... |
17.01.2023 | Impel Secures $104 Million Growth Investment led by Silversm... | Impel has shown how software companies can leverage cutting-edge technology to solve everyday proble... | prweb.com/... |
17.01.2023 | Impel Receives $104M Investment From Silversmith Capital Par... | Impel, a Syracuse, NY-based creator of digital engagement software for automotive manufacturers, mar... | finsmes.co... |
17.01.2023 | Impel Secures $104 Million Growth Investment led by Silversm... | Impel, the category creator in digital engagement software for automotive manufacturers, marketplace... | aithority.... |
01.12.2022 | Impel Welcomes Martin Pankau as Company’s First Chief Custom... | Oracle and Responsys veteran and customer success leader will support continued growth and focus on ... | einpresswi... |
21.11.2022 | Impel Acquires CarLabs.ai to Enhance Automotive Industry Lea... | Impel, the global leader in digital automotive engagement software and data, announced that it is ac... | aithority.... |
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