| Date | Title | Description |
| 22.10.2024 | IAB Tech Lab Launches “Ad Format Idol” Initiative | Today, IAB Tech Lab, the global digital advertising technical standards-setting body, announced the launch of its latest initiative, “Ad Format Idol,” aimed at standardizing emerging Connected TV ad formats. This project seeks to define and... |
| 09.09.2024 | Google's Privacy Sandbox adoption costs burden small ad-tech firms, industry says | :Smaller ad-tech firms are raising competition concerns over Google's long-brewing cookies alternative, Privacy Sandbox, at a time when the internet giant's digital ads business is already under U.S. and UK scrutiny.
The U.S. and UK regulat... |
| 08.08.2024 | Flutter 3.24: A New Era of Development | Flutter 3.24 has arrived, bringing a whirlwind of updates that promise to reshape the landscape of mobile and web development. This release is not just an incremental update; it’s a leap into advanced graphics, enhanced user experiences, an... |
| 07.08.2024 | Flutter 3.24: что нового | Предварительный просмотр Flutter GPU для продвинутой графики и 3D, поддержка Multi-View Embedding в веб-приложениях, монетизация видеорекламы.
Команда Flutter-разработчиков Friflex делится переводом официального релиза новой версии фреймвор... |
| 07.08.2024 | Что нового в Flutter 3.24? | Hola, Amigos! На связи Павел Гершевич, Mobile Team Lead агентства продуктовой разработки Amiga. В режиме торнадо перевели для вас статью о нововведениях в Flutter 3.24: Flutter GPU, Multi-View Embedding и многое другое. А ещё оставили неско... |
| 09.05.2024 | Bosko Milekic joins IAB Tech Lab Board of Directors | Optable, a leading software-as-a-service (SaaS) data management & collaboration platform for the advertising ecosystem, announced that Chief Product Officer and Co-Founder Bosko Milekic has joined IAB Tech Lab’s Board of Directors. The ... |
| 07.03.2024 | Q4 Programmatic Cookie Alternative Trends Report: 33Across | 33Across, an addressable infrastructure designed for the open web, today announced findings from its latest “Q4 Programmatic Cookie Alternative Trends Report.” In creating this new report, 33Across examined programmatic transactions on its ... |
| 27.11.2023 | Alliant Awarded First-Ever Joint Neutronian-IAB Tech Lab Certification for Data Transparency Standard and Quality | New certification solidifies data-driven audience company’s commitment to leading the industry on trust and privacy-compliant addressability in marketing data BREWSTER, NY, UNITED STATES, November 27, 2023 /EINPresswire.com/ -- Alliant, a l... |
| 11.08.2023 | Они заставят вас ненавидеть: знакомство с VAST и VPAID, или Как интегрировать рекламу в web-видеоплеер | Доброго вам времени суток! Меня зовут Валерия, я фронтенд-разработчик из компании Doubletapp. Год своей жизни отдала на разработку видеоплеера с рекламными интеграциями. На старте была только спека, дока, единственная статья на Хабре, поясн... |
| 16.02.2023 | IAB Tech Lab Launches Data Clean Room Standards Portfolio For Public Comment | Data Clean Room Guidance & Recommended Practices and the Open Private Join & Activation Specification Will Establish Interoperability Between Vendors
IAB Tech Lab, the global digital advertising technical standards-setting body, ann... |
| 23.01.2023 | IAB Tech Lab Unveils Multi-Year Green Supply Path Initiative to Reduce Carbon Impact of Digital Ads | IAB Tech Lab, the global digital advertising technical standard-setting body, announced at IAB’s Annual Leadership Meeting the launch of the Green Supply Path Initiative to assist the advertising industry in meaningfully lowering carbon emi... |
| 18.01.2023 | IAB Tech Lab Unveils 2023 Priorities and Roadmap | IAB Tech Lab, the global digital advertising technical standard-setting body, unveiled its key priorities and roadmap for 2023.
AiThority Interview : AiThority Interview with Hardy Myers, SVP of Business Development & Strategy at Cognig... |
| 18.10.2022 | Why marketers need to know about privacy-enhancing technologies | This article is part of a VB special issue. Read the full series here: How Data Privacy Is Transforming Marketing.
Marketers are feeling the pressure — from consumers, regulators and security teams — to protect current and potential custome... |
| 18.10.2022 | Marketing in the era of data growth and privacy | This article is part of a VB special issue. Read the full series here: How Data Privacy Is Transforming Marketing.
For more than two decades, the holy grail of marketing has been focused on one-on-one connections between brands and shoppers... |
| 07.09.2022 | Adtech’s compliance theatre is headed to Europe’s top court | For those watching the slow motion unpicking of surveillance advertising in the European Union here’s a fresh development on the long and winding road to a long-overdue legal reckoning: Multiple grounds for appeal lodged by industry body, t... |
| 12.08.2022 | Beyond third-party cookies: Community and consumer privacy in the metaverse | Were you unable to attend Transform 2022? Check out all of the summit sessions in our on-demand library now! Watch here.
As brands venture into the new digital frontier, they must build and maintain customer trust
The metaverse is no longer... |
| 07.02.2022 | IAB Tech Lab Launches Privacy Enhancing Technologies (PETs) Working Group to Support the Creation of Long-Term Sustainable Solutions to Privacy | NEW YORK, Feb. 7, 2022 /PRNewswire/ -- For the last three years, the industry has been developing alternatives to third-party cookies and other identifiers disrupted by consumer privacy approaches taken by browsers, operating systems, and n... |
| 02.12.2021 | IAB Tech Lab & Neutronian Partner to Accelerate Data Transparency and Quality Standards for the Digital Supply Chain | NEW YORK, Dec. 2, 2021 /PRNewswire/ -- IAB Tech Lab and Neutronian announced today that IAB Tech Lab's Data Transparency Standard (DTS) Certification and Neutronian's Quality Index (NQI) Certification can now be completed by data providers ... |
| 22.11.2021 | AlikeAudience Supports Unified ID 2.0, Ushering in a New Era of Identity | SUNNYVALE, Calif., Nov. 22, 2021 /PRNewswire/ -- AlikeAudience is pleased to announce official integration with Unified ID 2.0, the trusted ID solution to deliver relevant advertising while protecting consumer privacy in environments withou... |
| 14.10.2021 | IAB Tech Lab Aims to Increase Transparency Across Entire Advertising Supply Chain For New ID Usage | As the advertising ecosystem readies itself for a post-cookie world, it is not readily clear which companies are adopting the various new user ID solutions. To help increase transparency around ID solution usage, IAB Tech Lab, the digital a... |
| 30.09.2021 | IAB Tech Lab : Announces ads.cert 2.0 Authentication Protocols to Combat Ad Fraud Across the Digital Advertising Ecosystem | NEW YORK, Sept. 30, 2021 /PRNewswire/ -- IAB Tech Lab, the digital advertising technical standards-setting body, announced today the ads.cert 2.0, a standard introduced to enhance security in the digital advertising ecosystem by using indus... |
| 24.08.2021 | Защита данных пользователя: как добавить поддержку правил CCPA и GDPR в мобильное приложение | Значительная часть жизни уже давно перетекла в гаджеты, онлайн-сервисы, соцсети и мессенджеры, которые ежедневно собирают тонны персональных данных. А ими часто обмениваются компании, например, в сфере рекламы или финансового бизнеса.
Поэто... |
| 13.08.2021 | IAB Tech Lab Launches Transparency Center To Combat Fraud And Enable Accountability And Compliance In The Digital Advertising Supply Chain | IAB Tech Lab announced the initial launch of its Tech Lab Transparency Center. Its goal is to provide a resource that makes it easy for digital advertising participants buyers, sellers, and ad tech companies — to see which standards media p... |
| 12.08.2021 | IAB Tech Lab Launches Transparency Center to Combat Fraud and Enable Accountability and Compliance in the Digital Advertising Supply Chain | |
| 29.07.2021 | IAB Tech Lab : Launches Open Source Initiative to Increase Cross-Industry Transparency and Collaboration | NEW YORK, July 29, 2021 /PRNewswire/ -- IAB Tech Lab announced today the launch of its Open Source Initiative with the aim to increase transparency and collaboration across the advertising community.
While there are several open source proj... |
| 29.07.2021 | IAB Tech Lab Launches Open Source Initiative to Increase Cross-Industry Transparency and Collaboration | |
| 18.07.2021 | Anthony Katsur Joins IAB Tech Lab As New CEO | Katsur will bring renewed energy to enhanced global standards and code development at a pivotal moment in digital marketing.
IAB Tech Lab, the global digital advertising technical standards-setting body, announced that respected industry ve... |
| 15.07.2021 | Integrate Appoints AdTech SaaS Product Executive Gruia Pitigoi-Aron to Board of Directors | Gruia Pitigoi-Aron, SVP of Product at The Trade Desk Joins Integrate's Board Integrate’s vision and its market opportunity has the potential to transform B2B marketing, and I’m excited to support the company in expanding its product in toda... |
| 01.07.2021 | Buyers.json and Demand Chain Are Here: Your Chance to Improve Buyer Transparency | Buyers.json and Demand Chain Are Here: Your Chance to Improve Buyer Transparency
Buyer transparency in the programmatic advertising industry is no longer just a good idea: It's now formally embodied and ready for adoption in a pair of speci... |
| 29.06.2021 | IAB Tech Lab Launches New Supply Chain Validation Service for Publishers | |
| 16.06.2021 | Adtech ‘data breach’ GDPR complaint is headed to court in EU | New York-based IAB Tech Labs, a standards body for the digital advertising industry, is being taken to court in Germany by the Irish Council for Civil Liberties (ICCL) in a piece of privacy litigation that’s targeted at the high-speed onlin... |
| 18.05.2021 | IAB Tech Lab Announces New Board Members and Inaugural Law Firms in Residence | |
| 30.03.2021 | MAGNITE, INC.
Magnite : Buyers.json Brings Greater Transparency to the Buy Side | Buyers.json Brings Greater Transparency to the Buy Side
The widespread adoption of transparency efforts like ads.txt, sellers.json, and Supply Chain Object (schain) has given buyers far greater clarity into the inventory they're purchasing ... |
| 10.02.2021 | The Crawl, Walk, Run Guide To Contextual Targeting | Contextual targeting online dates back more than a decade. But the technique is having a renaissance as marketers test out strategies that work in a cookie-free world.
In contextual targeting, a machine scans page content and places a digit... |
| 15.01.2021 | The Era Of Multimedia Engagement | CEO at Spotible, innovating high-impact engagement across digital channels with major media, broadcast and brand enterprises worldwide. |
| 09.12.2020 | IAB Tech Lab Expands Open Measurement SDK Scope to Include Web Video | |
| 25.11.2020 | Dark Pooling At-Scale With IAB’s Ads.txt Protocol | I have written several times before about the Interactive Advertising Bureau’s ads.txt protocol [1], [2], [3]. It was intended to help reduce ad fraud, but not only has it NOT worked, it has in fact enabled the amount of ad fraud to prolife... |
| 29.09.2020 | Apple’s ‘privacy’ changes undermine international advertising best practices | Apple’s decision to require users to opt-in to its IDFA tracking has understandably disrupted the ad tech ecosystem. Its new measures, albeit now delayed until “early” 2021, ignore current initiatives from the IAB around transparency and pr... |
| 29.09.2020 | Apple’s ‘privacy’ changes undermine international advertising best practices | We are excited to bring Transform 2022 back in-person July 19 and virtually July 20 - 28. Join AI and data leaders for insightful talks and exciting networking opportunities. Register today!
Apple’s decision to require users to opt-in to it... |
| 04.09.2019 | IAB Tech Lab proposes a new tracking alternative to the cookie | The Interactive Advertising Bureau’s Tech Lab is calling for a new approach to online tracking, one that would replace the long-lived cookie.
In a lengthy post, the IAB Tech Lab’s Jordan Mitchell runs through the history of tracking, descri... |
| 20.08.2018 | SBCVC, Baidu Lead $3 Million Funding for Ex-Googler's Crypto Startup | A team led by a former Google staffer is taking aim at the online advertising giant.
Called Atlas Protocol, the startup believes that the data accumulating on blockchains today can be used to better market to internet users tomorrow, an ide... |
| - | Конфиденциальность iOS: Instagram* и Facebook* могут отслеживать всю вашу активность в браузере внутри приложения | Приложение Instagram* и Facebook* для iOS отображает все сторонние ссылки и рекламу в своем приложении с помощью собственного встроенного браузера. Это создает различные риски для пользователя, поскольку хост-приложение может отслеживать ка... |
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About Insider Intelligence
A marketer’s guide to emerging identity solutions | As third-party data sources are being phased out and privacy legislations take effect, marketers need to use identity solutions to stitch multiple sources of data together for a complete picture of their audience.
Here are some of the lates... |
| - | Реклама без файлів cookies: поради, стратегії, інструменти для націлювання – колонка | Реклама без файлів cookies: поради, стратегії, інструменти для націлювання – колонка
22 лютого, 2024, 16:31
AIN.UA
CEO компанії Teqblaze Анастасія-Нікіта Бансал в авторській колонці для AIN.UA розповіла про останні тренди в індустрії програ... |
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Products
About Insider Intelligence
Interoperability, the right evaluation criteria are key to identity solution adoption | Now that Google has reaffirmed it will deprecate third-party cookies for all users in the third quarter of 2024, it’s clear that marketers need to get their post-cookie plans in place, including how and where identity solutions fit.
Earlier... |
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Products
About Insider Intelligence
What is the difference between brand suitability and brand safety? | Last week, YouTube announced excluded themes at Brand Safety Summit, providing a way for advertisers to keep their ads from showing up next to news, gaming, health, or political content by checking a box. The updates should help brands look... |
