Horowitz Research

https://www.horowitzresearch.com/

Last activity: 20.10.2026

Probably Closed

Categories: AdTechAgencyAssistedB2CITMarketMediaProviderResearchTV

Horowitz Research is a leading research company in the media space that has been tracking developments in the market for media content, services, and technology for four decades. They research the opportunities and challenges the new media environment presents for consumers, brands, and media companies.
If you have any specific questions, I’d be happy to help you find the answers.

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Likes

682

Followers

740

Website visits

1.9K /mo.

Mentions

Overview

Location

United States, New York, City of New Rochelle

Employees

11-50

Phone

+1 914-834-5999

Founded date

1985

Mentions in press and media 27

Date	Title	Description
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Sep 28, 2026	Free Streaming TV Is Replacing Paid Streaming for Latinx Viewers, But Consumer Experience Will Decide Its Staying Power	Free streaming television is replacing paid streaming for Latinx viewers. Free, ad-supported streaming television (FAST) has moved well beyond its role as a supplemental entertainment option for Latinx audiences. FAST has clearly establishe...
Aug 31, 2026	As Mobile Providers Expand Home Internet Offerings, Hispanic Consumers Show Strong Interest in Bundled Digital Services	One in three U.S. Latinx consumers bundle digital services, with the top combination being home internet with mobile. As Mobile Providers Expand Home Internet Offerings, Hispanic Consumers Show Strong Interest in Bundled Digital Services Pr...
Aug 27, 2026	As Smart Home Adoption Grows, So Do Consumer Challenges	Person using multiple smart home apps As consumers add more devices to their homes, managing them is becoming increasingly complex. Consumers are looking for a simpler, more seamless experience that includes easier setup, centralized contro...
Jul 29, 2026	2026 FIFA World Cup Sets New Benchmark for Multicultural, Multiplatform Sports Engagement	2026 FIFA World Cup Sets New Benchmark for Multicultural, Multiplatform Sports Engagement New Horowitz Research reveals how multicultural audiences, streaming, and shared viewing shaped record engagement during the 2026 FIFA World Cup. DALL...
Jun 25, 2026	Fox Acquisition Puts Focus on Roku’s Position as the Leading Streaming Platform	This chart compares U.S. consumer satisfaction with streaming portable devices. To continue to dominate the market, Roku will need to look not just as driving penetration but finessing their interface to meet the demands of Gen Z and younge...
May 29, 2026	Horowitz Research’s Adriana Waterston Recognized As a 2026 Cable TV Pioneer for Contributions to Industry	Adriana Waterston recognized as a Cable TV Pioneer Adriana Waterston among 22 cable and entertainment industry visionaries to be inducted as a Cable TV Pioneer DALLAS, TX, UNITED STATES, May 29, 2026 /EINPresswire.com/ -- Horowitz Research,...
Mar 31, 2026	LGBTQIA+ Consumers Leading the Way with Social Commerce, Horowitz Study Finds	A group of LGBTQIA+ consumers and allies using social media Top social media apps/services used regularly Social media usage levels are comparable among the total market, but LGBTQIA+ adults show distinct platform and engagement patterns. I...
Sep 17, 2025	NFL Viewers Are Transforming Game Day into an Interactive, Social, and Shopping Experience	The second screen has become just as important as the TV screen. The 2025 NFL Season is Here: How Will Sports Fans Tune in? Horowitz Research, A Division of M/A/R/C® Research Real-time engagement is turning sports viewers into active partic...
Sep 2, 2025	Younger Audiences Adopting 'Lean in' Interactive TV Features that Blend Entertainment, Social Media, and Commerce	Horowitz Research, A Division of M/A/R/C® Research Interactive TV features are blending entertainment, social media, and commerce Interactive TV Features Among TV Viewers Nearly half (48%) of TV viewers regularly engage with social media du...
Jul 8, 2025	2 in 3 Consumers Would Likely Switch to a Bundle from One Provider for Streaming TV, Smart Home, and Other Subscriptions	Smart devices and digital services are becoming more prevalent in American homes Horowitz Research, A Division of M/A/R/C® Research Interest in bundling all digital services and apps is highest among families with children in the home, youn...
Jul 1, 2025	Survey: Extreme Weather, Rising Energy Bills & Power Grid Instability Spark Demand for Better Home Energy Solutions	Survey: Market Analysis of Solar Battery Systems in the U.S. Horowitz Research survey found a shifting sentiment has many homeowners in high-risk states looking for alternatives to Tesla's Powerwall With the U.S. solar battery market primed...
Jun 30, 2025	Consumers Turning to Free, Ad-Supported Streaming TV (FAST) Services for Live TV, New Horowitz Study Reveals	The majority (85%) of American consumers watch at least some live TV content. Horowitz Research, A Division of M/A/R/C® Research In a rapidly evolving media landscape, free, ad-supported streaming TV (FAST) services have quickly become the ...
May 20, 2025	Black American Gen Zers Use Social Media to Stay Connected to Entertainment, News, and Brands	Young Black Consumers and Social Media Horowitz Research, A Division of M/A/R/C® Research 3 in 4 Black Gen Z consumers use social media apps every day or almost every day, with YouTube, TikTok, and Instagram being their top-used platforms. ...
May 13, 2025	Nearly Half of U.S. Homes Have Smart Devices, Higher Among Younger and Multicultural Consumers, New Horowitz Study Finds	The Adoption of Smart Home Devices in U.S. Homes Average Number of Smart Devices in the Home Horowitz Research, A Division of M/A/R/C® Research Consumers with smart home devices tend to be younger, multicultural, and more likely to have chi...
Apr 28, 2025	As Penetration of 5G Home Internet Service Grows Among U.S. Households, New Horowitz Study Shows High Satisfaction	5G Home Internet Service Horowitz Research, A Division of M/A/R/C® Research Penetration of 5G home internet has now reached 12%, and satisfaction with the service is just as high as traditional home internet services What we are seeing in t...
Feb 26, 2024	Whoopi Goldberg–backed BLKFAM launches with 1,000+ hours of kids’ programming	BLKFAM is a free, ad-supported, Black-focused family streaming service launching today to give Black Americans access to more than 1,000 hours of new kid-friendly animation titles, as well as content for the entire family, including sitcoms...
Mar 13, 2023	Celebrating Women’s History Month with Gen Z Change-makers	Women change makers at the forefront of social justice movements throughout American history, from suffrage to civil and women’s rights and equality, The environment, LGBTQIA+ women’s rights, and gun violence are concerns for female Gen Zer...
May 10, 2022	YouTube TV brings more Spanish-language programming with new Spanish Plan & Spanish Plus add-on	As promised back in September 2021, YouTube TV has added two Spanish-language options: the Spanish Plan and the add-on, Spanish Plus. While the two new options sound similar, there are some key differences: Spanish Plan: New subscribers tha...
Apr 19, 2022	From Costs To Overwhelming Options—The Shift To Streaming Has Challenges	LOS ANGELES, CALIFORNIA - SEPTEMBER 19: (L-R) Phil Dunster, Brett Goldstein, Hannah Waddingham, ... [+] Jason Sudeikis, Juno Temple, Nick Mohammed, and Brendan Hunt, winners of Outstanding Comedy Series for 'Ted Lasso,' as well as Outstandi...
Apr 6, 2022	Nielsen report shows the frustration of streaming service market fragmentation and users’ desire for bundling	There is an obnoxious amount of streaming content these days. Ninety-three percent of Americans plan on either increasing their paid streaming services or making no change to their existing plans, according to Nielsen’s newly released State...
Apr 5, 2022	Plex Is Bringing All Your Streaming Subscriptions Under One Roof	Browsing the crowded streaming landscape can be convoluted. Plex is hoping to simplify the experience. The Los Angeles-based streaming media platform is publicly beta testing a universal discovery feature that condenses multiple streaming s...
Dec 7, 2021	Netflix Ante Ups $100 Million To Black-Owned Banks With More Coming	An Apple iPad Pro with the Netflix streaming app visible on-screen, taken on March 6, 2020. (Photo ... [+] by Phil Barker/Future Publishing via Getty Images) Future Publishing via Getty Images
Jun 10, 2021	TV Stations Are Launching Multicast Networks As An Opportunity To Reach Cord Cutters	Many multicast networks rely on classic TV programs, such as MAS*H, to sell to advertisers. (Photo ... [+] by 20th Century-Fox TV/Getty Images)Getty Images
	How local TV stations plan to remain relevant as viewers shift to streaming	EW Scripps CEO Adam Symson tells CNBC his company is planning an “advocacy campaign” to teach Americans about the value of digital antennas. Broadcast station groups need to plan for a streaming era world where retransmission fee growth eve...
	Inside Activision Blizzard Workers’ Fight for COVID Protections	Over 110 Activision Blizzard employees took part in a virtual walkout on Monday to protest the company’s decision to remove COVID-19 vaccine requirements for office work—a demonstration powerful enough to prompt the video game developer to ...
	Activision Reverses Vaccine Mandate Removal After Workers Walk Out	Activision Blizzard employees walked out of work Monday to protest the company’s decision to nix its COVID-19 vaccine mandates amid a return to office work—a move that Activision has promptly reversed in the wake of threats of the walkout. ...

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FAQ about Horowitz Research

When was Horowitz Research founded?

Horowitz Research was founded in 1985.

What has the press written about Horowitz Research?

Parsers VC has collected 27 articles mentioning Horowitz Research, among them “Free Streaming TV Is Replacing Paid Streaming for Latinx Viewers, But Consumer Experience Will Decide Its Staying Power” (Sep 28, 2026) and “As Mobile Providers Expand Home Internet Offerings, Hispanic Consumers Show Strong Interest in Bundled Digital Services” (Aug 31, 2026).

Is Horowitz Research still active?

Horowitz Research is probably closed: its latest activity on Parsers VC dates from Oct 20, 2026.