Overview
Location
China, Shanghai
Employees
1-10
Phone
+54 11 3034-6057
Founded date
2020
Investors 3
| Date | Name | Website |
| Sign up to see | Sign up to see | Sign up to see |
| Mudcake | mudcake.com | |
| New Climate Ventures | newclimateventures.com |
Mentions in press and media 8
| Date | Title | Description |
| Sign up to see | Sign up to see | Sign up to see |
| May 18, 2021 | Plant-Based Startup Hero Protein Brings On Former McDonald’s CMO As New Chief To Accelerate China Growth | 3 Mins Read Shanghai-based food tech Hero Protein has announced Vicky Lee, former CMO of McDonald’s Taiwan, as its new CEO as the young startup looks to accelerate its growth in China. The company, which launched its products in January thi... |
| May 18, 2021 | Former McDonald’s CMO Appointed as CEO Of HERO Protein as it Rebrands in China | After closing an $850K pre-seed funding round, plant-based meat company HERO Protein announces in a press release that Vicky Lee, former CMO of McDonald’s Taiwan, has joined as CEO with the remit of accelerating the company’s growth. Lee is... |
| Feb 10, 2021 | “Plant-Based Meat is a Rising and Unstoppable Trend in China” – HERO Protein Closes Pre-Seed Round | Shanghai based alternative meat startup, HERO Protein, has closed a $850K pre-seed funding round, aiming to become the leading brand at the forefront of the plant-based revolution in China. Claiming to be the first domestic Chinese company ... |
| Feb 9, 2021 | Hero Protein: Shanghai Startup Closes US$850K Pre-Seed Round To Scale Plant-Based Meat | 1 1 Share 3 Mins Read Mainland China plant-based meat brand HERO Protein, which produces chicken, beef & fish analogues, has announced the closing of a US$850K pre-seed funding round that will be used to advance the company’s ongoing R&... |
| Dec 2, 2020 | New Plant-Based Developments in China as Vegan Market in Asia Continues to Soar | Hero Protein is a Chinese alt-meat startup based in Shanghai. It is working on developing plant-based meat alternatives, starting with beef, chicken, and fish. Meanwhile, Chinese fast-food chain Dico, the third largest fast-food enterprise ... |
| Dec 2, 2020 | New Plant-Based Developments in China as Vegan Market in Asia Continues to Soar | © Hero Protein Hero Protein is a Chinese alt-meat startup based in Shanghai. It is working on developing plant-based meat alternatives, starting with beef, chicken, and fish. Meanwhile, Chinese fast-food chain Dico, the third largest fast-f... |
| Nov 20, 2020 | Hero Protein: Shanghai’s New Plant-Based Meat & Seafood Startup Attracting China-Focused Investors | 3 1 4 Shares 3 Mins Read While China’s plant-based meat industry is still in its early days, there are a growing number of homegrown startups rising to develop alternative proteins that are tailored to the local market, and Hero Protein is ... |
Reviews 0
FAQ about Herotein
When was Herotein founded?
Herotein was founded in 2020.
Who has invested in Herotein?
Parsers VC lists 3 investors of Herotein, among them Mudcake and New Climate Ventures.
What has the press written about Herotein?
Parsers VC has collected 8 articles mentioning Herotein, among them “Plant-Based Startup Hero Protein Brings On Former McDonald’s CMO As New Chief To Accelerate China Growth” (May 18, 2021) and “Former McDonald’s CMO Appointed as CEO Of HERO Protein as it Rebrands in China” (May 18, 2021).
Is Herotein still active?
Yes, Herotein is active; its latest activity on Parsers VC dates from Sep 30, 2021.