Tori Dunlap — Money Expert

Trusted

https://herfirst100k.com/

Last activity: 22.02.2026

Active

Categories: AssistedEdTechFinTechPlatformPodcast

Her First $100K is a money and career platform for gen-z & millennial women. It provides resources and money tools to help women get their first six-figures earned, saved, or invested. The website offers courses, workshops, and coaching sessions on various topics such as investing, budgeting, and career development.
The website also has a podcast where money expert Tori Dunlap guides you on how to make more, spend less, and feel financially confident in a world run by rich white men.
However, they do offer a free 5-day investing course that covers the basics of investing in stocks and bonds.

Twitter Facebook Instagram Email

Website visits

57.7K /mo.

Mentions

Overview

Location

United States, Washington, Seattle

Employees

1-10

Founded date

2016

Mentions in press and media 29

Date	Title	Description
Sign up to see	Sign up to see	Sign up to see
Nov 4, 2025	This CEO shuts down her company for a week every quarter—even with unlimited PTO: 'I don't care if it slows business'	When I launched Her First $100K, I promised myself I'd build the kind of company I always wanted to work for — one that didn't glorify burnout or "hustle culture." No fake "unlimited" vacation policy no one feels safe us...
Jun 18, 2024	Business \| What women should know about their investing power and needs	Financial experts suggest these steps for getting started:Confront any fears Tori Dunlap, founder of Her First $100K, which offers money and career resources to millennial and Gen Z women, says the No. 1 factor that holds women back from in...
Apr 5, 2024	I saved $100,000 by 25 thanks to the good financial habits my mom and dad gave me. Here are my top tricks.	Finance I saved $100,000 by 25 thanks to the good financial habits my mom and dad gave me. Here are my top tricks. As told to Aleenah Ansari 2024-04-05T09:04:39Z Share icon An curved arrow pointing right. Share Facebook Icon The letter F. F...
Feb 1, 2023	TikTokers who thought they'd never try YouTube are embracing it as it rolls out ad-revenue sharing on short videos	From left to right: Ayomi Samaraweera, Stacey Ervin Jr., and Florence Williams Shriya Bhattacharya This story is available exclusively to Insider subscribers. Become an Insider and start reading now. YouTube is set to start sharing ad reven...
Jan 25, 2023	I launched my brand with $40 in 2016 and hit $4 million in revenue last year. Here's how to start a business with little or no money.	Tori Dunlap is the founder of Her First $100K courtesy of Dunlap Tori Dunlap, the founder of Her First $100K, launched a blog as a side hustle in 2016 with just $40. Six years later, her business has booked more than $4 million in annual re...
Jun 30, 2022	How to Stop Inflation from Deflating Your Savings	No, you aren’t imagining things. Everything costs more than it did before, and these higher prices make it hard to balance the budget while saving and thinking about retirement. But you can stop inflation from deflating your savings! In Apr...
Apr 1, 2022	Tech’s rising stars: Vote for Young Entrepreneur of the Year at the GeekWire Awards	GeekWire Awards 2022 Young Entrepreneur of the Year nominees, clockwise from top left: Tori Dunlap, Esha Joshi and Varun Puri, Shane Kovalsky, Nancy Xiao, and Michael Petrochuk. While they may seem ahead of their time in age, the timing is ...
Jan 24, 2022	Her First $100K founder has her first app: Tori Dunlap wants to teach more women how to invest	Her First $100K founder Tori Dunlap. (Her First $100K Photo) Tori Dunlap, the founder of Seattle-based Her First $100K, is bringing her brand of financial feminism and education to a new platform, partnering with a startup called Treasury o...
Aug 4, 2021	Financial coach Tori Dunlap shares the 4 steps she followed to save $100,000 by age 25	﹒ This article is part of our Life With Intention series about high achievers who exemplify intentional living. Advertisement Money was never a taboo subject for 26-year-old financial coach Tori Dunlap. But it didn't take her long to realiz...
Aug 4, 2021	Financial coach Tori Dunlap shares the 4 steps she followed to save $100,000 by age 25	﹒ This article is part of our Life With Intention series about high achievers who exemplify intentional living. Money was never a taboo subject for 26-year-old financial coach Tori Dunlap. But it didn't take her long to realize not everyone...
Jul 28, 2021	This TikTok Star's First-Ever Podcast, Downloaded Over a Million Times, Knocks Dave Ramsey's and Joe Rogan's Down the Chart	July 28, 2021 7 min read Social-media star and multimillion-dollar business owner Tori Dunlap first made headlines when she chronicled her successful journey to save $100,000 by the age of 25. After an appearance on Good Morning America, Du...
May 24, 2021	TikTok Financial Advice Is the New Craze for Gen Z Viewers \| #personalfinance at 4.2 Billion Views	Urian B., Tech Times 24 May 2021, 10:05 pm (Photo : Screenshot From Pexels Official Website) TikTok Financial Advice is the New Craze for Gen Z Viewers \| #personalfinance at 4.2 Billion Views TikTok financial advice is becoming really popul...
Jan 22, 2020	As a freelancer, taxes are complicated, but a high-yield savings account makes them easier - and earns me money	Advertisement I'm self-employed, so I pay my taxes quarterly. To ensure I have enough money, I set aside 30-40% of my income in a high-yield savings account. I use CIT Bank, where I earn 1.80% on my savings. It makes sense to keep my money ...
Jan 22, 2020	As a freelancer, taxes are complicated, but a high-yield savings account makes them easier — and earns me money	The author is not pictured. 10'000 Hours/Getty Images Redeem now Our experts choose the best products and services to help make smart decisions with your money (here's how). In some cases, we receive a commission from our partners; however,...
Nov 15, 2019	I spent 3 years saving 25% of my take-home pay thanks to a handful of everyday strategies that made all the difference	Tori Dunlap. Courtesy of Tori Dunlap Redeem now Our experts answer readers' investing questions and write unbiased product reviews (here's how we assess investing products). Paid non-client promotion: In some cases, we receive a commission ...
Jul 11, 2019	I've saved $90,000 by age 24 thanks to 4 straightforward strategies	Tori Dunlap. Courtesy of Tori Dunlap Redeem now Our experts choose the best products and services to help make smart decisions with your money (here's how). In some cases, we receive a commission from our partners; however, our opinions are...
	Spending on a wedding gift? 'You don't need to break the bank to show your love and support,' says founder of Her First 100k	Being in a bridal party is a notoriously expensive assignment. And many of the costs happen months before the actual nuptials. Not including a present, bridesmaids spend, on average, more than $1,600 being in a wedding, according to 2024 da...
	A financial expert shares how 'value-based spending' can help you save money during a recession while still enjoying yourself	Tori Dunlap. Courtesy of Her First $100K Redeem now Tori Dunlap is a financial expert and the founder of Her First $100K. She says creating a value-based spending system can make you happier and save you money. Keeping a money diary and add...
	By depositing $100 a month in an online bank account, I'm earning 20 times more than I would at a traditional bank	Paul Bradbury/Getty Images Personal Finance Insider writes about products, strategies, and tips to help you make smart decisions with your money. We may receive a small commission from our partners, like American Express, but our reporting ...
	With inflation at a 41-year high, you should be asking for a raise — here's how to do it	A person taking US dollars out of a wallet. Getty Images Inflation has hit a 41-year high, and many Americans fear price increases are outpacing wage growth. Common knowledge says to ask for a raise because you deserve it, not because you n...
	Self-made millionaire never ‘scrimped on’ 3 things: ‘Everything else I don’t care about as much’	Several years ago, Tori Dunlap set out to save $100,000 by the time she turned 25. She hit the $100,000 mark just three months after her 25th birthday, and hasn’t slowed down since. The now 29-year-old has gone on to build a multi-million d...
	Why this self-made millionaire never touches her debit card—it’s ‘in a drawer’	Many aspects of Tori Dunlap’s life have changed since she saved $100,000 by the time she turned 25. She quit her corporate job and built Her First $100k, which is now a multi-million dollar business aimed at helping other women take control...
	‘Girl math’ is all over TikTok, but it ‘straight-up does not work,’ says self-made millionaire	All over TikTok, “girl math” is being used to justify almost any purchase, from everyday things like $5 coffees to big-ticket items like concert tickets. While everyone’s version of girl math is different, it typically involves rationalizin...
	Try this 30-day money challenge to get smarter and be more successful with your money	Almost everyone wants to get better with money, whether that means earning more, spending less, or building generational wealth. And with April marking the beginning of Financial Literacy Month, it’s a great time to take stock of your perso...
	People are always shocked to hear I don't have a debit card, but I think it's a no-brainer for 6 reasons	Tori Dunlap. Courtesy of Tori Dunlap This post contains links to products from our advertisers, and we may be compensated when you click on these links. Our recommendations and advice are ours alone, and have not been reviewed by any issuer...
	The No. 1 mistake this self-made millionaire sees first-time investors make: Your money is in ‘financial purgatory’	A Roth individual retirement account can be a great option for those who want to start investing for the future, Tori Dunlap, self-made millionaire and founder of financial education platform Her First $100k, tells CNBC Make It. However, th...
	Self-made millionaire says choosing to rent instead of buying a home is ‘one of the best financial decisions I ever made’	After saving $100,000 by age 25 and founding her multi-million dollar business Her First 100K, Tori Dunlap has made enough money to afford a home in Seattle, where she lives. Even so, she has stuck to renting. “One of the best financial dec...
	Millennial who saved $100,000 before she turned 26 says 3 tips could help you do the same	Tori Dunlap wants to remind you: personal finance is personal. In order to achieve financial success, you have to do what’s best for your own situation — not someone else’s. Dunlap gained a following blogging about her journey to save $100,...

Reviews 0

FAQ about Tori Dunlap — Money Expert

When was Tori Dunlap — Money Expert founded?

Tori Dunlap — Money Expert was founded in 2016.

What has the press written about Tori Dunlap — Money Expert?

Parsers VC has collected 29 articles mentioning Tori Dunlap — Money Expert, among them “This CEO shuts down her company for a week every quarter—even with unlimited PTO: 'I don't care if it slows business'” (Nov 4, 2025) and “Business | What women should know about their investing power and needs” (Jun 18, 2024).

Is Tori Dunlap — Money Expert still active?

Yes, Tori Dunlap — Money Expert is active; its latest activity on Parsers VC dates from Feb 22, 2026.