Radical fashion IP
A Heresy Brand pair of denim jeans cannot be pirated or duplicated. The Heresy trademark is diamond shaped QR code embedded in a field of QR art. Each jeans button looks like our mark, but scans to an individual consumer page on our site verifying authenticity. Everything we develop or sell at retail benefits the climate in a dramatic way. For example, our first product (available now in our store on Abbot Kinney Boulevard in Venice, CA) is a "cool" tee-shirt whose price starts at $50 USD and scales upward in $15 increments for each ton of carbon we offset for the customer. We have repositioned the climate benefit messaging from "reduce your greenhouse gas emissions," and "reduce your carbon footprint" a.k.a. "just f-up the planet a little less" to a much more compelling brand and fashion statement. Wearing Heresy Brand (or investing in it) doesn't won't make you look cool. It actively makes the planet cool. A new spin on environmental benefit messaging.