Headlight

HEADLIGHT SHOWS CLIENTS THE WAY FORWARD IN BUSINESS.
Strategy – fresh perspectives to identify opportunities and solve business problems.

Research – clear insight that explains consumer behaviour and the business, social and cultural environment.

Business Plans – that provide direction for growth, marketing & communication pathways.



Headlight’s services include:

Behavioural marketing programmes
Brand strategy
Market research
Communication effectiveness evaluation
Destination marketing
Business development planning
Road safety communication
Group Facilitation
Marketing support


Headlight has a particular strength in creating demand for businesses – from customers, from staff and prospective employees, and from business partners and stakeholders. This comes from a deep understanding of how people and organisations interact and how to influence behaviour.

Since starting up in 2009 Headlight has worked with an impressive array of both commercial and public organisations.

The working style of Headlight is bespoke and outcome-driven rather than pushing any one particular methodology. Instead, each project is designed with the right approach and the right solutions for the situation at hand.

Headlight is independent, but works in a collaborative and networked way. This allows Headlight to expand and resource to meet the needs of each project. It also means that Headlight sometimes joins projects originated by other partners as a strategic or research specialist.

Headlight is based in Auckland, New Zealand.