Halla is The Taste Intelligence Company, redefining what personalization means for grocery as the world’s only human preference engine designed specifically and exclusively for grocery.
Founded in 2016 by Gabriel Nipote, Henry Michaelson and Spencer Price, Halla has developed the only technology on the market that can accurately predict shopper intent and recommend the grocery item a person will want to buy next, providing grocers with the ability to offer personalization on a truly 1:1 level never before experienced across the entire digital store.
Coupled with real-time capabilities, plug & play API integration and AI that leverages over 100 billion grocery-specific shopper and product data points, Halla’s created the most powerful and flexible personalization engine now available for grocers through its proprietary suite of services, Halla Recommend, Halla Substitute, and Halla Search
Location: United States, New York
Employees: 11-50
Phone: +45 28 89 68 49
Total raised: $5.9M
Founded date: 2016
Investors 2
| Date | Name | Website |
| - | Food Retai... | foodretail... |
| - | SOSV | sosv.com |
Funding Rounds 2
| Date | Series | Amount | Investors |
| 16.07.2021 | - | $4.5M | - |
| 15.05.2019 | Seed | $1.4M | - |
Mentions in press and media 12
| Date | Title | Description | Source |
| 11.03.2024 | E-Commerce Platform Wynshop Acquires Grocery AI Pioneer Hall... | The only AI-driven personalization engine designed specifically for grocery will give Wynshop custom... | einpresswi... |
| 07.03.2022 | The Key To Great Digital Shopping Experiences: Find Your Cus... | Henry Michaelson is the Co-Founder, CTO and President of Halla. | forbes.com... |
| 19.07.2021 | In Five9 deal, Zoom targets growth with customers that canno... | This is the web version of Term Sheet, a daily newsletter on the biggest deals and dealmakers. Sign ... | fortune.co... |
| 19.07.2021 | Halla Redefines Personalization for Grocery by Predicting Wh... | Halla redefines personalization for grocery. From left: Co-founders Spencer Price (CEO), Henry Micha... | prweb.com/... |
| 19.07.2021 | Halla Redefines Personalization for Grocery by Predicting Wh... | NEW YORK, July 19, 2021 /PRNewswire-PRWeb/ -- Halla, the Taste Intelligence company and creator of t... | salamancap... |
| 19.07.2021 | In Five9 deal, Zoom targets growth with customers that canno... | This is the web version of Term Sheet, a daily newsletter on the biggest deals and dealmakers. Sign ... | fortune.co... |
| 16.07.2021 | Daily funding roundup - July 16th, 2021 | Shopmonkey raised $75M; Daloopa landed $20M; Stemson Therapeutics secured $15M; Halla picks up $4.5M... | vator.tv/n... |
| 16.07.2021 | Taste intelligence startup Halla closes $4.5M Series A1 to p... | Halla wants to answer the question of how people decide what to eat, and now has $4.5 million in fre... | techcrunch... |
| 16.03.2021 | Taste Intelligence Company Halla Puts an End to Bad Substitu... | LOS ANGELES (PRWEB) March 16, 2021 Halla, the Taste Intelligence company powering personalized, real... | prweb.com/... |
| 26.02.2021 | Halla Recruits Grocery Retail Insights and Personalization E... | Halla recruits grocery retail insights and personalization executive, Brian Murphy, as EVP of Busine... | prweb.com/... |
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