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| Jun 2, 2026 | New Article Shows Why Hotel Concepts Should Start With Data, Not Instinct | Human Centric Group’s new article by Matteo Rinaldi explains why successful hotel concepts should be built through data, psychographic insight and market immersion, not instinct alone.
Matteo Rinaldi, co-founder of Human Centric Group, adju... |
| Feb 7, 2026 | A ‘quiet revolution’: Why young people are swapping social media for lunch dates, vinyl records and brick phones | Account manager Matt Richards, 23, deleted all his social media apps from his phone last year, and was surprised to find that his life changed for the better.
Richards had been using a smartphone since he was 11 years old and grew up with t... |
| Jan 23, 2026 | GWI Launches Agent Spark, the Human Insights Agent Built for Use in LLMs and other AI Platforms | , the global insights company, launched Agent Spark, an always-on insights agent now integrated into leading AI platforms, including ChatGPT and Claude. Designed for a world where AI has become the default interface for work, Agent Spark em... |
| Jan 16, 2026 | Big Tech wants to access your health records | OpenAI’s launch of ChatGPT Health this month is set to capitalise a behavioural pattern that has already taken hold.
Millions of people use AI chatbots to make sense of symptoms, test results and medical jargon, often even before speaking t... |
| Jan 8, 2026 | For Gen Z, Dry January has become something much bigger | Getting your Trinity Audio player ready...
For young people across the United States, “Dry January” is no longer a novelty. For some, it has become a year-round way of life.
Members of Gen Z — those born between 1997 and 2012 — are drinking... |
| Sep 4, 2025 | Qualified Launches Piper AI SDR Superagent for HubSpot Marketing Hub | With Piper for HubSpot, marketers no longer need to rely on the traditional and inefficient process of having human sales development rep (SDRs) work inbound leads. Now they can harness the power of agentic marketing and Piper the AI SDR Ag... |
| Sep 2, 2025 | Emerging Tribes Are Redefining Global Culture. New Report Reveals Key Growth Opportunities for Brands | A modern marketer observes a tribal fire surrounded by diverse tribe members, each representing contemporary passions—from yoga to surfing to virtual reality—gathered around a symbolic totem carved with iconic brand logos like Nike, Apple, ... |
| Aug 27, 2025 | Pro-DEI organizers fired up to maintain Target boycott as promises go unfulfilled | Retail analysts say it’s difficult to gauge the exact impact of the boycott, since Target has faced a slump the last few years and a leadership change was in the cards. Still, groups like Washington-based DC Boycott Target Coalition insist ... |
| Jul 8, 2025 | Why Gen Z loves ‘Tenniscore’, the preppy Wimbledon dress code | Zendaya and the ‘Tenniscore’ trend took hold last year following the release of the film Challengers, but fashion types assumed the look would be game, set and match by autumn. Little did they know: Brat summer is back, and so is Tenniscore... |
| Jun 19, 2025 | The Rise of Streaming: What's Changing in Sports Viewership Trends | Created by Carl Williams
Updated: Jun 19 2025, 23:27 PM EDT
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| May 15, 2025 | ClearCompany Appoints Rhiannon Staples as New Chief Marketing Officer | Rhiannon Staples Joins ClearCompany as CMO
Staples' appointment signals ClearCompany's brand, product, and market expansion.
BOSTON, May 15, 2025 /PRNewswire-PRWeb/ -- ClearCompany, the talent management platform that empowers HR to recruit... |
| May 7, 2025 | Why Market Research is The Secret Weapon For UK Startups | UK startups are facing increasing pressure to stand out in a saturated market. From evolving consumer behaviours to rapidly changing tech landscapes, making data-driven decisions has never been more critical.
This is where market research c... |
| Mar 25, 2025 | Gen Z: Data-Driven Insights Break Stereotypes in New Report by Human Centric Group | Gen Z Unmasked: Real Data, Real People — Insights from 230,000 Interviews Across the Globe, Powered by GWI and Human Centric Group
Matteo Rinaldi, co-founder of Human Centric Group, Adjunct Professor at Luiss Business School, and author of ... |
| Mar 19, 2025 | 6 Ways to Turn Your Audience into Loyal Buyers with Community Commerce Embracing community-driven strategies can create lasting relationships that help your brand grow. | In the world of online shopping, customer reviews have become major purchase drivers. The hashtag #TikTokMadeMeBuyIt – where users share purchases influenced by TikTok reviews – is a prime example of this trend. Last year alone, consumers s... |
| Mar 18, 2025 | Better AI Results Start with Better Inputs: Human Centric Group on AI Creativity | Gargage In, Garbage Out. If the inputs are bad, you cannot expect the outputs to be wonderful
Francesco De Nittis, Manager at Human Centric Group and CRM / quantitative models expert, sharing insights on how to properly leverage AI
Achiever... |
| Mar 11, 2025 | Brands and Purpose: New Analysis Explores the Fine Line Between Authenticity and Marketing Strategy | Purpose Washing in Action: Too often brands undergo a superficial makeover, prioritising appearance over genuine purpose
Matteo Rinaldi, Human Centric Group co-founder, adjunct professor at Luiss Business School, and author of two marketing... |
| Feb 5, 2025 | Digital Exhaustion Is Real: How Media Behavior Is Changing Brand Strategy | Luca Bertocci, EMBA lecturer and co-founder of Human Centric Group, a marketing branding agency specialised in human-centricity
GWI runs the world’s largest survey on the digital consumer, representing 3 billion consumers across 54 global m... |
| Jan 24, 2025 | Navigating the Ecommerce Jungle: Strategies for Growth and Compliance | The ecommerce landscape is a vast jungle. It’s filled with opportunities and challenges. As online sales soar, businesses must adapt to survive. By 2025, global ecommerce sales are projected to exceed $7 trillion. That’s a staggering figure... |
| Jan 21, 2025 | Scaling Shopify Ecommerce Growth with Seamless Tax Compliance | The global ecommerce landscape projects global sales to surpass $7 trillion by 2025 and account for 24% of global retail sales by 2027. As consumer preferences shift towards online shopping, ecommerce merchants are presented with enormous o... |
| Oct 7, 2024 | Micro-influencers and AI play key role in festive purchase journey: Meta report | Micro influencers are growing significantly in shaping consumer choices at a time when more and more consumers turn to shop online.
According to a study released by Meta on festive shopper trends, micro influencers with 10,000 to a lakh fol... |
| Sep 27, 2024 | Exploring How Branding and Marketing Strategies Will Shape Voter Sentiment in the 2024 U.S. Election | 2024 U.S. Presidential Election. The image shows the American flag and an encouraging call to action to "VOTE"
Luca Bertocci, co-founder of Human Centric Group, a marketing branding agency specialised in human-centricity
Human Cen... |
| Jul 11, 2024 | Магия зеркальных нейронов: как создать стойкую связь с аудиторией в социальных сетях | Способность сопереживать, которую часто считают исключительно человеческой чертой — свойство работы мозга многих существ. Нейробиологи выяснили, что за это ответственны зеркальные нейроны. Они отвечают за многое в маркетинге: доверие к брен... |
| Nov 21, 2023 | Anti-censorship tools are quietly disappearing into thin air in China | China — the biggest internet market globally with more than 1 billion users — is no stranger to online censorship. For years, authorities in the country have built out a series of techno-policy restraints, commonly referred to as The Great ... |
| Nov 7, 2023 | Meet Gen Alpha, the 'mini-millennials' who are poised to take over the internet | Parenting Meet Gen Alpha, the 'mini-millennials' who are poised to take over the internet
Aimee Pearcy
2023-11-07T16:10:59Z
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| Aug 16, 2023 | This Albanian Founder Wants To Change How Gen Zs Shop Online | Tirana, Albania ~
Company:
Besart Copa’s journey into e-commerce startups was not a result of brainstorming sessions centered on identifying the most lucrative industry to conquer – rather, it emerged from a simple necessity.
In the summer ... |
| Aug 16, 2023 | Women’s sports investment deserves the same consideration tech receives | Destiny Washington Contributor
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Destiny Washington works to empower communities with vital information in her role as part of The Collective, a practice within Wasserman dedicated to advancing the power of women in sports, enterta... |
| Jun 30, 2023 | How To Engage With Influencers And Build A Digital Community | Forbes 30 Under 30. Founder and CEO of Glewee, the all-in-one influencer marketing platform. |
| May 12, 2023 | How Web3 Social Media Startups Are Helping Users Monetize Their Attention | A new cohort of social media services including BlueSky, Nostr, Chingari and Cheelee want to give ... [+] users power over their data and time (Photo by Jaap Arriens/NurPhoto via Getty Images)NurPhoto via Getty Images |
| Mar 30, 2023 | Кто владеет биткоинами. Исследование CoinShares | Команда MediaMetriqa подготовила для вас перевод статьи 2023 Global bitcoin Ownership Overview. Это исследование, направленное на то, чтобы выяснить, кто же все‑таки пользуется биткоином и развеять миф о том, что крипта — это только спекуля... |
| Mar 10, 2023 | Is Bitcoin worth it for South Africans in 2023? | Over the past decade, there has been a frenzy surrounding Bitcoin. It is difficult to determine whether it will become a widely accepted store of value like gold or the global reserve currency. Some investors are cautious due to the risk of... |
| Mar 9, 2023 | Hybrid Working: How Are We Coping? | While the pandemic has prompted many more organisations to adopt hybrid working, it is clear that businesses and workers are still grappling with barriers to productivity.
“Work about work” – time spent on work coordination rather than the ... |
| Dec 22, 2022 | 'Friendship homework' has become the most common way for friends to stay emotionally close even as they live far away | Culture 'Friendship homework' has become the most common way for friends to stay emotionally close even as they live far away
Rameeza Ahmad
2022-12-22T15:32:48Z
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| Dec 21, 2022 | How to design branded voice experiences that engage and benefit customers long-term | Check out all the on-demand sessions from the Intelligent Security Summit here.
Nearly every aspiring brand is looking to build and monetize long-term, sticky relationships with customers. In 2022, however, competing for their attention can... |
| Nov 17, 2022 | Nostalgia-Fueled Brand Collaborations Bring Back ’90s & Y2K Aesthetics | Jewelry brand Dannijo teamed up with Soulboost, the sparkling water beverage, to offer a ... [+] limited-edition Mood Ring that capitalizes on the nostalgia trend and raises money for a non-profit.SOULBOOST X DANNIJO |
| Sep 23, 2022 | When It Comes To Your Brand’s Digital Presence, Don’t Get Lost In A Sea Of Sameness | Founder, CEO of Vesta, an all-in-one community platform to nurture consumer relationships, mobilize advocates, and drive emotional loyalty. |
| Jun 14, 2022 | To grow sales, online grocery platforms are building out recipe hubs | Raj said the company has an authorization process to make sure the company doesn’t publish recipes that are too similar to each other. There are nearly two dozen recipes up on Quicklly’s site at the moment, including popular Indian and Sout... |
| Jun 14, 2022 | To grow sales, online grocery platforms are building out recipe hubs | Grocery platforms are banking on shoppable recipes to attract new customers.
Quicklly, an online grocer that launched in 2018 focusing on South Asian cuisine, aims for shoppable recipes to make up 5% of the business from 3% at the moment. O... |
| May 13, 2022 | Nomophobia: Phone separation anxiety takes hold in SA | Nomophobia – the irrational fear of being detached from mobile phone connectivity − is gaining prevalence among South Africans, with a sharp increase identified among youth and remote workers.
This is according to a study by power bank
BANK... |
| Mar 15, 2022 | Vietnamese startup Woay is creating ‘games’ for a more engaging retail experience | Experiential retail, which integrates shopping with engaging and interactive entertainment, can be a game changer for businesses and direct-to-consumer merchants.
According to a 2021 report by market research firm GWI, one-third of consumer... |
| Feb 17, 2022 | GWI secures $180 million in latest funding round to grow its audience insights solutions | GWI secures $180 million in latest funding round to grow its audience insights solutions
GWI, an audience insights company, announced it has raised $180 million in Series B funding, enabling the company to expand GWI’s software as a service... |
| Feb 1, 2022 | Next-gen market research platform GWI raises $180M in new funding
Show your support for our mission by joining our Cube Club and Cube Event Community of experts. Join the community that includes Amazon Web Services and Amazon.com CEO Andy Jassy, Dell Technologies founder and CEO Michael Dell, I ... | Audience insights firm GWI said today it has closed on a bumper $180 million Series B funding round led by Permira’s growth fund, bringing its valuation to $850 million.
GWI, incorporated as Trendstream Ltd., claims to be challenging the st... |
| Feb 1, 2022 | GWI Raises Over $180M in Series B Funding | GWI, a London, UK-based audience insights company, raised over $180m in Series B funding, valuing it at over $850m.
The round was led by Permira’s growth fund.
The company intends to use the funds to further advance its software as a servic... |
| Feb 1, 2022 | GWI raises $180M Series B at $850M valuation for its market research SaaS | GWI, a UK-based tech company — formerly GlobalWebIndex — that’s built up a SaaS business which disrupts traditional offline market research methods with a global network of data contributors, mobile surveys and a self-serve platform for sur... |
| Jan 26, 2022 | Microsoft : A new era of the PC | The last two years have had a profound and durable impact on how we live our lives, with the PC playing a more meaningful role than ever. Recently a friend reflected that he never would have expected that his eight-year-old son would become... |
| Jan 2, 2022 | Вкусно и не грустно: какой будет доставка продуктов в 2022 году? | Экология в приоритете
Интерес к эко-повестке растет во всем мире: 65% потребителей предпочитают бренды, которые поддерживают защиту природы, 60% готовы переплачивать за экологичные продукты.
Ожидания аудитории определяют развитие бизнеса: в... |
| Nov 15, 2021 | HubSpot : 74 Social Commerce Stats Marketers Should Know in 2021 | Everyone wants a personalized and custom experience online, so it's no wonder that social commerce has taken over the online shopping world.
Channels like Facebook, Instagram, Pinterest, Twitter, and WhatsApp already have thousands of busin... |
| Oct 30, 2021 | 29 TikTok Stats to Know in 2021 | If you feel like the app TikTok came out of nowhere, you're not wrong.
Since launching in early 2018, TikTok's been covered by seemingly every major news publication and racked up millions of downloads globally.
Despite TikTok's major early... |
| Sep 9, 2021 | Going green: What it means and how small businesses benefit | For Solveiga Pakštaitė, it was a humble brown banana that led her to going green. She's the founder of Mimica, an industry-disrupting piece of tech that tells you exactly when food spoils.
'[Its] skin was changing and was turning brown and ... |
| Aug 11, 2021 | Absa Bank Kenya launches WhatsApp banking as part of its digitisation agenda | Share this article:
Absa Bank Kenya, a subsidiary of South Africa’s Absa Group, has launched a WhatsApp banking solution called “Abby” to assist users in making basic transactions. According to the Bank, customers can use the service for bi... |
| Aug 2, 2021 | Here's Why Not Being on TikTok Is a Huge Mistake | August 2, 2021 5 min read
Opinions expressed by Entrepreneur contributors are their own.
It seems a new social-media app redefines the way people interact online every decade. TikTok is taking over, and while many love it, some see it as a ... |
| Jun 16, 2021 | THE TRADE DESK, INC.
Trade Desk : Launches in India to Unleash the Full Potential of the Open Internet for Digital Marketers | Tejinder Gill appointed as General Manager to lead The Trade Desk business in India
New Delhi, 16 June 2021 - Global advertising technology leader, The Trade Desk (NASDAQ: TTD), today announced that it has launched operations in India, as w... |
| Jun 3, 2021 | Why Is Social Media Marketing Important For Small Businesses and Startups? | Word-of-mouth has always been a driving force behind advertising. It is one sure-shot method of driving sales and increasing traffic. When it comes to marketing, small businesses and startups often do not have a budget similar to large corp... |
| May 26, 2021 | Roku’s rumored smart home expansion could accelerate smart device interoperability | Roku is apparently considering expanding into the smart home device market, according to a job listing viewed by Protocol. The since-removed listing reportedly sought applicants to help craft Roku’s “home technology product strategy” and de... |
| История Zodier: от знакомств на базе астрологии до крупнейшего дейтинга в мессенджерах с 2 миллионами регистраций | Привет, меня зовут Матвей Грамович, я основатель приложения для знакомств в мессенджерах Zodier. На днях мы перешагнули отметку в 2 миллиона регистраций и решили рассказать историю об одном пивоте, двух ребрендингах и о том, как продукт сам... |
| CRM-маркетинг для производителей из food-индустрии. В чем польза, как строить и внедрять в общую стратегию маркетинга | Рассылка бренда «Кантата», источник Email-Competitors
Результаты email-кампании отслеживаются благодаря тактическим метрикам: количеству открытий и переходов на сайт из рассылки. А также благодаря расчету инкрементальной выручки — для этого... |
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Social media could be the key to connecting with baby boomers | Marketers may be obsessed with reaching younger consumers, but that doesn’t mean that baby boomers aren’t worth their time. Next year, 11.3 million consumers ages 55 to 64 and 10.8 million consumers 65 and older will make a purchase via soc... |
| Продукт знает, как ему расти — история Zodier: от знакомств на базе астрологии до крупнейшего дейтинга в мессенджерах | Привет, меня зовут Матвей Грамович, я основатель приложения для знакомств в мессенджерах Zodier. На днях мы перешагнули отметку в 2 миллиона регистраций и решили рассказать историю об одном пивоте, двух ребрендингах и о том, как продукт сам... |
