GutCheck was conceived in late 2009 at a breakfast between Matt Warta and good friend Carl Russow from iModerate. They discussed how qualitative market research was a slow and labor intensive process that hadn’t evolved significantly in the last 50 years. The idea: What if they could change qualitative market research in a similar way that Survey Monkey was transforming quantitative research? Using agile thinking and lean startup principles borrowed from the software industry, they set out to change the landscape of market research. The company launched in spring 2011 at DEMO, winning the $1 million top prize.
Over the next several years, the brand evolved considerably, launching iteration after iteration of online qualitative research tools. The solution changed considerably, but the central purpose was the same: deliver qualitative research in faster timelines for less money. Throughout the process, the company constantly listened to the market and evolved the solution to better suit client needs. The commitment to evolution has resulted in almost 4,000 percent company growth since 2011.
The GutCheck solution of today is not what Matt and Carl started with. The DIY solution turned into a full-service, multi-language, cloud-based solution being used regularly by global leading companies like PepsiCo, Google, Chipotle, and Nestlé.
Over the next several years, the brand evolved considerably, launching iteration after iteration of online qualitative research tools. The solution changed considerably, but the central purpose was the same: deliver qualitative research in faster timelines for less money. Throughout the process, the company constantly listened to the market and evolved the solution to better suit client needs. The commitment to evolution has resulted in almost 4,000 percent company growth since 2011.
The GutCheck solution of today is not what Matt and Carl started with. The DIY solution turned into a full-service, multi-language, cloud-based solution being used regularly by global leading companies like PepsiCo, Google, Chipotle, and Nestlé.
Location: United States, Colorado, Denver
Employees: 51-200
Total raised: $22M
Founded date: 2009
Investors 2
| Date | Name | Website |
| - | Crawley Ve... | crawleyven... |
| - | Escalate C... | escalateca... |
Funding Rounds 4
| Date | Series | Amount | Investors |
| 27.10.2015 | Series D | $12M | - |
| 29.01.2014 | - | $4M | - |
| 13.06.2013 | Series B | $4M | - |
| 12.10.2010 | Series A | $2M | - |
Mentions in press and media 17
| Date | Title | Description |
| 25.07.2024 | Toluna announces ‘AI Everywhere’ strategy | Global market research and insights leader Toluna has announced its ‘AI Everywhere’ strategy, marking a significant step in the company’s mission to provide on-demand access to unparalleled insights. AI Everywhere embodies the advancement o... |
| 03.02.2022 | GutCheck Launches Agile Creative Think Tank – Online Co-Creation Powered by Agile Human Experience Intelligence™ | When building products, apps, experiences, or campaigns, innovators and marketers are under as much pressure to get it right from their customers and users as they are from the C-Suite. People expect brands to know them deeply and to demons... |
| 02.09.2021 | GutCheck : Launches Innovation Illuminator – an Agile Human Experience Intelligence Solution powered by Hybrid NLP | From frustration to love, people’s range of emotions are the seeds of great innovations. The expressions of how people feel have never been more pervasive or accessible. The potential of using this big, unstructured, unsolicited data is onl... |
| 15.07.2018 | Want to make the most of AR? Here’s how consumers actually use it | Did you miss a session from GamesBeat Summit 2022? All sessions are available to stream now. Learn more. Many brands are beginning to understand the definition and impact of augmented reality. But there are few insights into the AR consumer... |
| 15.07.2018 | Want to make the most of AR? Here’s how consumers actually use it | Many brands are beginning to understand the definition and impact of augmented reality. But there are few insights into the AR consumer, and even fewer insights into the messaging and communication of how and why AR should be used to that c... |
| 27.10.2015 | GutCheck Closes $12M in Series D Funding | GutCheck, a Denver, CO-based provider of agile market research solutions, closed $12m in Series D funding. The round was led by Piper Jaffray Merchant Banking with participation from other existing investors. The company, which has now rais... |
| 30.01.2014 | GutCheck Raises Another $4M to Streamline Online Market Research | Share Share on Facebook Share on Twitter LinkedIn Email Reprints Maybe four million is becoming the magic number for GutCheck, a Denver-based startup that develops online market research tools for companies launching new products and market... |
| 29.01.2014 | GutCheck Closes $4M Funding Round | GutCheck, a Denver, CO-based agile market research company, closed a $4m round of funding. Backers included Icon Venture Partners and existing investors Grotech Ventures, which had led a Series B round of $4M in June 2013 (read here), Crawl... |
| 28.01.2014 | GutCheck gets $4M to help you bounce business ideas off potential customers | Gutcheck hopes to save you from your own bad company ideas before you get too deep in debt trying to market your bacon-flavored hand sanitizer. The company just raised $4 million in a Series B round of funding — that’s in addition to its Ju... |
| 14.06.2013 | Denver Startup GutCheck Has Its Moment, Raises $4M Series B | Share Share on Facebook Share on Twitter LinkedIn Email Reprints Here’s an example of the rare “gut check moment” that’s a pleasant thing. GutCheck, a market-research startup based in Denver, has raised a $4 million Series B round. Everyone... |
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