| Date | Title | Description |
| 25.03.2026 | US Digital Advertising Soars: A $361 Billion Market Redefines Global Ad Spend | US digital advertising witnessed explosive growth. A 12.4% CAGR from 2020-2025 propelled the market from $152 billion to $361.9 billion. Key drivers included deepening mobile penetration, the permanent e-commerce shift, expanding connected ... |
| 24.03.2026 | Meta’s $201 Billion Revenue Year: How Advertising Drove Growth in 2025 | Share
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When a company crosses $200 billion in annual revenue, it stops being a technology firm and starts being infrastructure. That is where Meta now sits. Its $201 billion in 2025 revenue was not the result of a sin... |
| 23.03.2026 | US Retail Media Advertising: The $69 Billion Market Reshaping Digital Ads | Share
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US retail media advertising market projected to reach $69.33 billion in 2026.#8216;s latest forecast, the US continues to account for the largest single share of global digital advertising expenditure, with dou... |
| 23.03.2026 | Retail Media’s 17.9% Growth: Why It Outpaces Broader Ad Spend | Share
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Retail media advertising in the United States grew by 17.9 percent in 2025, nearly double the growth rate of the broader digital advertising market. This acceleration reflects a fundamental change in how brands... |
| 23.03.2026 | Performance Advertising in the US: How ROI-Driven Spend Is Scaling | Share
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Performance advertising in the United States reached an estimated 248 billion dollars in 2025, accounting for roughly 69 percent of all digital advertising expenditure. The dominance of performance-based models... |
| 23.03.2026 | The $645 Billion US Digital Ad Market: A 2029 Forecast Analysis | Share
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US digital ad market is forecast to grow to ~$645 billion by 2029.#8216;s latest forecast, the US continues to account for the largest single share of global digital advertising expenditure, with double-digit p... |
| 22.03.2026 | How the US Digital Ad Market Grew to $361 Billion in 2025 | Share
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In November 2022, Netflix set its opening advertising rate at $65 per thousand impressions, according to Adweek. That figure was not chosen to compete with digital display. It was chosen to compete with televis... |
| 10.03.2026 | AdTech's Trillion-Dollar Surge: Reshaping Global Advertising | The global AdTech market explodes, reaching $1.12 trillion in 2026. Experts project a staggering $3.23 trillion valuation by 2034. This monumental growth stems from a decisive shift to digital advertising. Key drivers include advanced AI, t... |
| 08.03.2026 | Privacy-Preserving Advertising: How AdTech Is Adapting to GDPR and Privacy Regulations | Share
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The advertising technology industry is undergoing its most significant structural transformation in two decades. Driven by the twin forces of regulatory pressure and platform-level privacy changes, the mechanis... |
| 08.03.2026 | AdTech Market Concentration: Why Three Companies Control 56% of Global Ad Revenue | Share
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Digital advertising has produced one of the most concentrated market structures in the history of media. Three companies, Alphabet (Google’s parent), Meta, and Amazon, collectively captured approximately 56 per... |
| 08.03.2026 | Another Estimate of the $1.12 Trillion AdTech Market: Competing Forecasts Explained | Share
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Ask five research firms to size the global AdTech market and you will receive five different answers. Not estimates that are roughly comparable, but figures that diverge by a factor of fifteen, ranging from app... |
| 06.03.2026 | The Global AdTech Market Is Reaching 3.23 Trillion Dollars by 2034 and Reshaping How the World Advertises | Share
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Every time someone picks up a phone, opens a browser, or turns on a connected television, advertising technology is working quietly in the background. It is deciding which message to surface, for which audience... |
| 26.02.2026 | WPP shares plunge after turnaround plan targets £500m of savings | WPP has promised to make £500m of cost savings by the end of 2028 as part of a root-and-branch turnaround plan after suffering a halving of profit.
The FTSE 250 firm’s new boss Cindy Rose told reporters she had already “identified multiple ... |
| 25.02.2026 | Digital media expected to take over more than 60 per cent of India’s ad spends in 2026 | - |
| 18.12.2025 | Humanz Raises $15M in Funding; Acquires Ubiquitous and Bambassadors | Humanz, a Tel Aviv, Israel-based provider of an AI platform for the creator economy, raised $15m in funding alongside the strategic acquisitions of Ubiquitous and Bambassadors.
The funding, provided was backed by previous and new institutio... |
| 19.11.2025 | Bisleri drops #DrinkItUp 2.0 Campaign with Deepika Padukone, Redefining Hydration for the New Generation | Mumbai, Maharashtra, India
Bisleri International, one of India’s leading packaged drinking water brands, is making waves with the launch of its new campaign, #DrinkItUp 2.0, featuring global brand ambassador and megastar Deepika Padukone. T... |
| 08.10.2025 | MGID Appoints New CEO, Ivan Doruda | Global advertising platform MGID today announced a significant strategic restructuring of its leadership team. Sergii Denysenko, who had been MGID’s CEO for 14 years, will be taking the newly created role of Chairman of the Board. His repla... |
| 07.10.2025 | billups Appoints Media Veteran Marc Marienfeld as Managing Director, Germany | billups, the world’s largest independent out-of-home (OOH) technology and managed services company, today announced the appointment of Marc Marienfeld as Managing Director of Germany, marking a key milestone in its European growth strategy.... |
| 07.08.2025 | WPP shares plunge again on halved dividend and strategic review | Shares in advertising giant WPP dropped by as much as 4.7 per cent on Thursday morning after it revealed it would launch a strategic review and halve its interim dividend amid falling profit and stagnant revenue.
The embattled media group, ... |
| 16.06.2025 | Ravi Krishnan Launches Abler Sports & Entertainment (ASE) to 'Challenge Status Quo' of the Sports & Entertainment Industry | Mumbai, Maharashtra, India; London, United Kingdom
Sports marketing pioneer and entrepreneur Ravi Krishnan announced today the launch of Abler Sports & Entertainment (ASE, pronounced ‘ACE’) -an IP and data-driven enterprise focused on s... |
| 27.05.2025 | GroupM transforma la publicidad televisiva en Latinoamérica con el lanzamiento de Advanced TV Media Solution | GroupM, el grupo de inversión en medios de WPP, anunció el lanzamiento de Advanced TV Media Solution en Latinoamérica, una innovadora plataforma de televisión
Estamos entusiasmados de ofrecer a nuestros clientes una plataforma que no solo m... |
| 08.05.2025 | PubMatic Unveils AI-Powered Media Buying Platform | PubMatic, a leader in digital advertising technology, announced the launch of its upgraded solution suite for buyers, powered by generative AI. PubMatic’s buyer platform streamlines every stage of the media buying process – from audience an... |
| 25.04.2025 | Britannia Marie Gold Launches Season 2 of Her Start-Up Show to Empower Women Entrepreneurs Conceptualised by GroupM Motion Entertainment in partnership with Mindshare, the eight-episode series will sp... | Britannia Marie Gold has launched Season 2 of Her Start-Up Show, the first national reality series dedicated entirely to women entrepreneurs. Premiering on JioHotstar on April 19, the show promises to be a transformative journey—one where i... |
| 25.04.2025 | Una nueva era para la publicidad en medios en República Dominicana y el Cono Norte | La industria de medios en América Latina se encuentra en un momento clave de transformación.
La llegada de GroupM Republicana refuerza nuestro compromiso con el desarrollo de soluciones locales con impacto global, impulsando el crecimiento ... |
| 16.04.2025 | TripleLift Celebrates 100 Years of Television with Industry Report | TripleLift, the Creative SSP transforming digital advertising with innovative technology and immersive ad formats, released a comprehensive report titled “100 Years of Television,” marking the centennial of television’s first public demonst... |
| 02.04.2025 | WPP and Heineken: A Toast to AI-Driven Marketing | In the fast-paced world of advertising, change is the only constant. Recently, WPP, a titan in the marketing realm, secured a significant partnership with Heineken. This collaboration aims to blend the art of advertising with the science of... |
| 02.04.2025 | Navigating the New Era of Supply Chain Management and Marketing Innovation | In a world where businesses face relentless scrutiny, the importance of transparency and innovation cannot be overstated. Recent developments in supply chain risk assessment and marketing strategies illustrate this shift. Companies are now ... |
| 02.04.2025 | Danone’s CMO on adapting advertising as GLP-1 upends the food industry | Listen to the article 9 min
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The market for GLP-1 medication is estimated by several forecasters to bring in over $100 billion in annual revenue within the next decade. B... |
| 02.04.2025 | Advertisers look for flexibility as uncertainty around tariffs swirls | Advertisers are seeking more flexible terms as companies wait for details on President Donald Trump’s tariff plans.
Companies often pull back on advertising and marketing spending during periods of economic uncertainty.
The tariffs on impor... |
| 31.03.2025 | WPP wins Heineken marketing deal amid AI push | Beer giant Heineken has selected WPP as its global marketing and commerce partner, as it looks to leverage AI to enhance its retail and customer experiences.
Under the new agreement, the ad giant will use its AI-powered operating system, WP... |
| 25.03.2025 | El liderazgo femenino: Más allá de los números | Geovanna Nassar
Durante años, la discusión sobre el liderazgo femenino se ha centrado en cifras
El liderazgo femenino no es solo una cuestión de género, es una cuestión de talento, visión y resultados.”
— Geovanna Nassar, Head of Investment... |
| 21.03.2025 | Cognitiv Scales Contextual Advertising through OpenAI Collaboration | Cognitiv, the leading advanced performance partner powered by deep learning, announced that they have expanded their longtime work with OpenAI, which began in March 2023. Cognitiv was one of the first adtech companies to enter into an enter... |
| 05.03.2025 | Ad giant WPP invests in Stability AI | Advertising giant WPP has made a financial investment in UK AI startup Stability AI, as part of a broader partnership.
WPP says the partnership will see it use Stability AI's AI models to create image, video, 3D, and audio for its clients.
... |
| 23.02.2025 | FM Radio hangs on to ad revenue share but may see shrinkage this year | Despite competition from visual media content, FM radio channels in India have managed to retain an ad share of 2.3 per cent in 2024, said Madison world in a report.
While analyst reports forecast radio to continue holding its ground in fut... |
| 20.02.2025 | Adobe Announces General Availability of Real-Time CDP Collaboration | Adobe announced the general availability of Adobe Real-Time CDP Collaboration in the U.S., a new offering that enables advertisers and publishers to tackle a changing advertising landscape. Brands have long relied on third-party audience si... |
| 14.02.2025 | El Comercio Electrónico Impulsa la Adopción de Pagos Digitales en América Latina | ¿Cuáles son las nuevas propuestas financieras que triunfan en Latam? Fernando Armada, Chief Strategy Officer de GroupM Latam nos lo avanza:
Estas tendencias indican un cambio en los métodos de pago preferidos por los consumidores: las tarje... |
| 24.12.2024 | How does Douyin fuel omnichannel growth for brands? | Where there are people, there is business. When people change, so does business.
Starting last year, whispers of “business becoming harder” shifted from isolated complaints among individual merchants to a growing societal consensus. Rising ... |
| 05.12.2024 | Pacvue’s CEO wins Gold Stevie in Most Innovative Woman in Ad & Marketing | Pacvue, the leading commerce acceleration platform that integrates retail media, commerce operations, actionable insights and advanced measurement, announced that President and Co-founder Melissa Burdick has been recognized with the Gold St... |
| 22.11.2024 | Addressable TV Ads Grow for 3rd Year; 53% of Advertisers Say Must-Buy | Today, Go Addressable, a non-profit trade organization dedicated to and advancing the growth of addressable TV advertising, released new research findings in conjunction with Advertiser Perceptions that captures the growth, usage, and adopt... |
| 19.11.2024 | Crescent Hotels & Resorts: A Beacon of Excellence in Travel | Crescent Hotels & Resorts stands tall in the travel industry, celebrating a remarkable achievement. Twenty of its properties have been nominated for the prestigious Travel + Leisure 2025 World's Best Awards. This recognition is not just... |
| 19.11.2024 | ITW Catalyst Refreshes itself to Catalyst 2.0 | Bangalore, Karnataka, India
ITW Catalyst, one of India’s fastest growing sports consulting firms set up in 2019 and driven by the vision to act as a catalyst for brands to achieve strategic marketing objectives using a unique Return on Obje... |
| 17.10.2024 | The Invisible Enemy Foundation Short Documentary Screening At Woodstock Film Festival | The Invisible Enemy, a film by Douglas Brian Miller and Mark Shapiro
The Invisible Enemy, a film by Douglas Brian Miller and Mark Shapiro, exposes the dangers, the denials, the injustice and the tragic consequences endured by the men and wo... |
| 27.09.2024 | Chicago's Housing Market: A Steady Return to Normalcy | The Chicago housing market is emerging from the shadows of the pandemic. After a rollercoaster ride of price surges and sharp declines, the city is finding its footing. The once frantic pace has slowed, settling into a rhythm that feels jus... |
| 24.09.2024 | TIH Launches Coegi Canada As Part of North American Expansion | Coegi, a leading digital media agency owned by True Independent Holdings (TIH), announced the launch of Coegi Canada, marking a significant expansion of its North American operations. The company has appointed industry veteran Rodney Perry ... |
| 23.08.2024 | The Future of Innovation: Partnerships and Events Shaping Tomorrow's Landscape | In the fast-paced world of biotechnology and advertising, collaboration and innovation are the lifeblood of progress. Two recent developments illustrate this dynamic: Oblique Therapeutics' partnership with Eli Lilly and Smartly's upcoming f... |
| 23.08.2024 | Smartly Announces Industry Flagship Event in NYC on September 18th 2024 | Smartly, the AI-powered advertising technology company, today announced its flagship event for the advertising industry, ADVANCE. Taking place on Wednesday, September 18th, 2024, at Skylight at Essex Crossing in New York City, ADVANCE will ... |
| 20.08.2024 | India flags cricket rights concerns with Disney-Reliance US$8.5 billion merger | Previous
FILE PHOTO: Disney and Reliance logos are seen in this illustration taken, August 13, 2024. REUTERS/Dado Ruvic/Illustration/File Photo
FILE PHOTO: Indian Premier League- Mumbai Indians v Royal Challengers Bangalore- Wankhede Stadiu... |
| 20.08.2024 | Challenges of a Digital Age: A Perspective of a Digital Marketing Legal Expert Aleksandra Kostoreva | Share
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Adapting to the changing laws and regulations is one of the big challenges markets and advertisers face in coming years. For instance, according to the report published by IAB in April 2024, two-thirds of surve... |
| 19.08.2024 | The Transformation of Television: From Screens to Data Machines | Television has undergone a seismic shift. Once a simple box for entertainment, it has morphed into a complex data-gathering machine. The landscape of TV is changing, and it’s not just about the shows anymore. It's about the viewers. The TV ... |
| 19.08.2024 | Your TV set has become a digital billboard. And it’s only getting worse. | Enlarge
Aurich Lawson | Getty Images reader comments 403
The TV business isn't just about selling TVs anymore. Companies are increasingly seeing viewers, not TV sets, as their most lucrative asset.
Over the past few years, TV makers have se... |
| 10.08.2024 | Потоковый сервис Amazon Prime Video запланировал покорить Голливуд | Когда Майку Хопкинсу предложили возглавить Amazon Prime Video, его мнение о потоковом сервисе не отличалось от широко распространенного в Голливуде: это не более чем бонус для подписчиков службы доставки интернет-магазина. Но у основателя к... |
| 07.08.2024 | Amazon Prime Video plots Hollywood expansion | Media & TelecomAmazon Prime Video plots Hollywood expansion
By Dawn Chmielewski and Greg BensingerAugust 7, 202410:36 AM UTCUpdated ago
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| 30.07.2024 | Mars Wrigley: Sweetening the Deal in India | Mars Wrigley is on a mission. The chocolate giant aims to expand its footprint in India by 2025. With a keen eye on the gifting season, the company is rolling out Galaxy Jewels, a premium chocolate product designed for the Indian market. Th... |
| 29.07.2024 | Criteo Announces Senior Executive Promotions | Criteo, the commerce media company, announced the promotion of key leaders to further propel growth and continue building momentum in Retail Media and Performance Media, effective immediately.
Brian Gleason, who joined Criteo in April 2022 ... |
| 28.07.2024 | Alphabet's AI Surge: A Double-Edged Sword | Alphabet, the parent company of Google, is riding a wave of growth. Its second-quarter report is expected to show a nearly 14% rise in revenue. This marks the fourth consecutive quarter of double-digit growth. The driving forces? A robust d... |
| 22.07.2024 | Alphabet To Report Double-digit Q2 Growth | Share
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Google-parent Alphabet is expected to report a nearly 14% rise in quarterly revenue, its fourth straight quarter of double-digit growth, driven by steady demand for its artificial intelligence-powered cloud com... |
| 17.07.2024 | Jivox Welcomes Retail Media Veteran Greg Archibald, A Former Criteo And InMobi Executive, To Its Board Of Directors | Greg Archibald
Brings deep retail media expertise to help accelerate the next phase of growth at Jivox
SAN MATEO, Calif., July 17, 2024 /PRNewswire-PRWeb/ -- Jivox, the personalized commerce marketing leader, today announced the appointment... |
| 18.06.2024 | Biddeo.io Expands into US; Appoints Adam Kline as North America CEO | Biddeo.io, a global technology platform that helps advertisers expand the reach of online video ad campaigns while ensuring brand safety and suitability, today announced the appointment of Adam Kline as its North America CEO, marking the co... |
| 28.03.2024 | Criteo secures First MRC Accreditation for Retail Media Measurement | Criteo, the commerce media company, announced it achieved its first-ever accreditation by the Media Rating Council (MRC) for display rendered impression and click advertising metrics across desktop, mobile web, and mobile in-app environment... |
| 21.03.2024 | CTV ad emerges as the most effective channel for marketers | Marketers agree that CTV advertising is the most effective digital channel in their media mix and 23.6% plan to increase their spending on connected TV (CTV) campaigns, according to a new survey from tvScientific, the leading performance ad... |
| 20.03.2024 | WARC Media 100 Names Mindshare #1 Media Agency | NEW YORK and LONDON and SINGAPORE and SHANGHAI, March 20, 2024 /PRNewswire/ -- Mindshare, the media services company that is part of GroupM and WPP, has been named the #1 Media Agency in the 2024 WARC Media 100 rankings.
The WARC Media 100 ... |
| 19.03.2024 | 'What KBC did for entertainment, sports will do for the digital ecosystem' | VINIT KARNIK, head of sports, eSports, and entertainment at GroupM, South Asia, delves into the evolving landscape of sports in India and its impact on the digital ecosystem with Vanita Kohli-Khandekar on Microsoft Teams ahead of Tuesday’s ... |
| 04.03.2024 | Advertising Research Foundation Announces Speakers and Programming at Annual AUDIENCExSCIENCE Conference | Pioneering Research on AI, Audience Diversity and Behavioral Shifts, Attention and Evolving Media Landscapes will be Highlighted at Measurement-Focused Event
NEW YORK, March 04, 2024 (GLOBE NEWSWIRE) -- The Advertising Research Foundation (... |
| 20.02.2024 | Walmart's $2.3B Vizio deal highlights retail-streaming marriage | Walmart agreed to acquire smart TV maker Vizio for $2.3 billion, in a deal aimed to boost the retail giant's ad business.
Why it matters: The agreement is a big bet on streaming revenue and customer data, and will make Walmart a major playe... |
| 11.01.2024 | Choreograph First-Ever Behavioral Data Collaboration With Google’s Audience Insights API | GroupM, WPP’s media investment group announced an industry-first collaboration with Google to integrate behavioral data into the Choreograph insights platform via Google’s Audience Insights API.
Recommended AI News: Elliptic Labs Announcing... |
| 01.08.2023 | Signs of optimism shine through the bleak ad market | Data: GroupM; Note: U.S. excludes political advertising; Chart: Kira Wang/Axios Visuals
Following a year of historically slow growth, analysts believe the ad market is finally beginning to improve.
Why it matters: The slowdown in the ad mar... |
| 21.04.2023 | GroupM Nexus Makes Advanced Digital Out-of-home Capabilities Available To Advertisers In Singapore | Sightline, developed by GroupM Nexus, allows brands to plan, execute and measure the effectiveness of their DOOH campaigns in driving strong business outcomes, recently underscored by StarHub’s 48% reach uplift for their live cricket campai... |
| 28.01.2023 | 10 real media kits that TikTokers use to land brand sponsorships | Lauren Soyung Lim is a California-based TikToker with 254,700 followers. Lauren Lim This story is available exclusively to Insider subscribers. Become an Insider and start reading now.
Brand sponsorships are the one of the main sources of i... |
| 19.01.2023 | Apple is looking for a top sales executive to spearhead a giant advertising push in sports and streaming. Here are 16 execs who could score the job. | From left: Laura Molen, Brian Lesser, Helen Lin. NBCUniversal, Xandr, Rachel Murray/Getty Images for ADCOLOR This story is available exclusively to Insider subscribers. Become an Insider and start reading now.
Apple is getting ready to unle... |
| 08.12.2022 | New data shows TikTok is the app Gen Z can't live without. Here are 3 other takeaways from a report that show its rise in media. | A new report breaks down TikTok's continued relevance in the creator economy. Rafael Henrique/SOPA Images/LightRocket via Getty Images. This story is available exclusively to Insider subscribers. Become an Insider and start reading now.
Tik... |
| 05.12.2022 | TikTok rides out wider advertising slowdown | TikTok is expected to ride out the advertising slowdown, as the Chinese-owned social media titan becomes an outlier to the wider industry slowdown. |
| 21.10.2022 | Snap Disappoints Investors With Dismal Q3 Earnings; What's Next? | Trisha Kae Andrada, Tech Times 21 October 2022, 01:10 pm
Snap Inc.'s weak third-quarter (Q3) earnings announcement on Thursday, Oct. 21, is a presentation that the company's finances are deteriorating rapidly in 2022.
Social media investors... |
| 07.09.2022 | Digital Advertising Grew Over 2X In H1 2022 In India: Report | During January-June 2022, digital ad insertions surged by 109% compared to the same period last year: TAM Media report
Over 75,000 brands advertised through digital media during the period, with Amazon.in being the most advertised digital b... |
| 24.08.2022 | Content Marketing SaaS Startup Scalenut Raises Funding To Expand Into New Geographies | Scalenut raised $3.1 Mn in a funding round led by Saama Capital and Amit Singhal, former senior VP of Google and head of Google Search
Scalenut, through its SaaS platform, aims to help SMBs and mid-market businesses to scale content and gro... |
| 29.06.2022 | Kantar reveals the most creatively effective digital ads in Southeast Asia | More than 70% of advertisers plan to grow their investment in digital in 2022
SINGAPORE, June 29, 2022 /PRNewswire/ -- Kantar today reveals the most creatively effective digital ads in Southeast Asia from 2021 as part of their Digital Creat... |
| 28.06.2022 | VDA & Real Money Gaming Contribute Significantly To Objectionable Ads: ASCI | Out of the 5,532 total ads processed between April 2021-March 2022, nearly 48% of them belonged to the digital medium
Of all objectionable digital ads, 43% were published on Instagram
While crypto and gaming accounted for 8% each of total p... |
| 16.06.2022 | $1-2 Billion In Streaming Ads A Year Aren’t Being Watched Because The TV Is Off | Critics of modern tech often lean towards hyperbole when discussing “surveillance capitalism” and the seemingly omniscient power of advertisers and adtech. In reality, as journalists who cover the space for any amount of time can attest, it... |
| 27.04.2022 | GROUPM ANNOUNCES NEXT STEPS IN ITS TRANSFORMATION WITH ENHANCED AGENCY OFFERINGS AND UNIFIED PERFORMANCE ORGANIZATION | Essence and MediaCom to merge, forming EssenceMediacom
GroupM Nexus to launch globally as a best-in-class performance organization
Mindshare to complete the integration with global performance agency Neo
LONDON and NEW YORK and SAN FRANCISC... |
| 21.03.2022 | New privacy laws are having a big impact on how companies market to their customers | It seems today that privacy is king. In the last few years, the global online marketing sector has begun to shift away from the classic “cookie” — used for many years by advertisers around the world to better understand consumers’ behaviors... |
| 01.02.2022 | GroupM Appoints Kaya Heitman as Executive Director of Marketing Communications, North America | NEW YORK, Feb. 1, 2022 /PRNewswire/ -- GroupM, WPP's media investment group, announced today that Kaya Heitman has been promoted to Executive Director of Marketing Communications, North America.
Heitman joins from GroupM agency, Wavemaker, ... |
| 11.01.2022 | GroupM names JiYoung Kim Chief Product & Services Officer | NEW YORK, Jan. 11, 2022 /PRNewswire/ -- GroupM, WPP's media investment group, announced today that JiYoung Kim has been named North America's Chief Product & Services Officer. She will lead and oversee the development and deployment of ... |
| 14.12.2021 | World-leading media agencies partner with Hivestack to deliver programmatic digital out of home (DOOH) for advertisers in Hong Kong | Hivestack strengthens its Demand Side Platform (DSP) business in Hong Kong through new partnerships with GroupM, Xaxis, Publicis, Havas and dentsu international Hong Kong
HONG KONG and MONTREAL, Dec. 14, 2021 /PRNewswire/ -- Hivestack, the ... |
| 30.09.2021 | Advertising Spending Roars Back After Pandemic Pause | London Piccadilly during night eveninggetty |
| 20.09.2021 | Thanks to SPACs and VCs, the world’s biggest ad agency is growing again | This story is part of Fortune’s Brandemic marketing: Going viral in the age of COVID series.
The advertising industry was stumbling even before the pandemic.
Despite all the ad-targeting promise of digital media and the reach of traditional... |
| 29.07.2021 | GroupM Names Brendan Moorcroft CEO Of Choreograph | GroupM, WPP’s media investment group, announces Brendan Moorcroft as CEO of Choreograph, WPP’s global data products and technology company operated by GroupM, effective August 9, as Kirk McDonald returns his full focus to CEO of GroupM Nort... |
| 21.06.2021 | TripleLift & GroupM Join Forces To Drive Ad Spend To Minority-Owned Publishers | Effort Directs Programmatic Ad Dollars To Black, Latinx, AAPI and LGBTQ+ Owned Companies
TripleLift, one of the fastest-growing ad tech companies in the world, and GroupM, the world’s largest buyer of media, have partnered on TripleLift’s “... |
| 29.03.2021 | GroupM: Stimulus Money Will Help US Ad Industry Grow 15% in 2021 | GroupM has revised its outlook on the US ad industry, expecting it to grow 15% in 2021, thanks in large part to stimulus spending.
2020 was a difficult year for advertisers, as the global pandemic impacted all sectors of the economy. GroupM... |
| 01.02.2021 | Traditional Marketing versus Digital Marketing with Jesse Willms | Share
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Traditional marketing isn’t what it used to be. The ‘Mad Men’ days of print advertisements, billboards, radio placements, and television ads are coming to an end. A majority of companies are now spending their ... |
| 22.12.2020 | GroupM и Effie проведут исследование цифровой зрелости российских компаний | На ежегодной конференции GroupM «TYNY: Конструктор роста 2021» компании GroupM и Effie объявили о стратегическом партнерстве в рамках проекта Effie TECH, нового направления Effie с фокусом на Adtech- и Martech-технологии.
«Сегодня рынок пре... |
| 26.10.2020 | GroupM Premium Supply Expands Offering with Video in the U.S. | |
| 18.06.2019 | Advertisers and digital media companies form a new Global Alliance for Responsible Media | Many of the major players in online advertising have come together to create an organization called the Global Alliance for Responsible Media, which is supposed to focus on “digital safety.”
In this context, that means safety for brand mark... |
| 23.08.2018 | Europe's new data law upends global online advertising | By Kate Holton
9 Min Read
LONDON (Reuters) - Europe’s new data privacy law has put a small army of tech firms that track people online in jeopardy and is strengthening the hand of giants such as Google and Facebook in the $200 billion globa... |
| 28.06.2018 | Facebook users can now see all the active ads run by a Page | Did you miss a session from GamesBeat Summit 2022? All sessions are available to stream now. Learn more.
Facebook today released a new tool that will allow users to see what advertisements a Page is running — whether or not all of those adv... |
| 02.04.2018 | Insider raises $11M to help internet marketers do better internet marketing | Insider, a service that aims to help brands go about their internet marketing with greater efficiency and success, has landed an $11 million investment led by Sequoia India.
The startup is originally from Turkey where it began life in 2012 ... |
| 19.07.2017 | Management Reshuffle At Mindshare | Media agency Mindshare has announced a restructure of its management team. The company, which was founded in Ireland in 1999, is part of GroupM’s media agency portfolio, the world’s largest media investment group.
Ken Nolan has been promote... |
| 10.05.2017 | Is there a future for humans? | Lurking beneath the fear of artificial intelligence and automation threatening people’s jobs lies a deeper, far more profound threat. Do artificial intelligence and automation imperil humanity itself?
Those predicting a dystopian future inc... |
| 10.05.2017 | Is there a future for humans? | We are excited to bring Transform 2022 back in-person July 19 and virtually July 20 - 28. Join AI and data leaders for insightful talks and exciting networking opportunities. Register today!
Lurking beneath the fear of artificial intelligen... |
| 19.12.2015 | M&A roundup - week ending 12/19/15 | Vivendi bought Radionomy; Salesforce acquired MinHash; Tencent purchased the rest of Riot Games
Integrated industrial media and content group Vivendi acquired 64.4% of the share capital of Radionomy Group, an Internet platform that allows d... |
| 15.10.2015 | Сотрудников ищут Data-Centric Alliance, N+1, «Нимбл», MEC | Редакция vc.ru продолжает публиковать резюме специалистов, желающих работать в стартапах и ИТ-компаниях (выходят по понедельникам), а также вакансии компаний, которые ищут сотрудников (выходят по четвергам).
Аккаунт-менеджер — Data-Centric ... |
| 05.05.2015 | CEEDS’15 at Sofia | European Business Forum on Digital Economy CEEDS’15 by Webit took place on 21-22 April 2015 at Sofia Event Center, Sofia, Bulgaria. It is a premier Digital & Tech gathering for the markets of Central & Eastern Europe.
What are the t... |
