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| Feb 8, 2012 | Yep, People Research Movies On Their Phones — Especially On Apps | Adding to the stream of reports about how people do more and more on their mobile devices, mobile ad network Greystripe just released the results of a survey about the movie research process.
The network says it recruited participants throu... |
| Jan 4, 2012 | Apple nabs Adobe’s Todd Teresi to head iAd | More than four months after Apple lost iAd boss Andy Miller, the company has finally appointed a replacement.
Todd Teresi, formerly a vice president of Media Solutions at Adobe, is now steering Apple’s mobile ad ship, Bloomberg reports. Mor... |
| Jan 4, 2012 | Apple nabs Adobe’s Todd Teresi to head iAd | We are excited to bring Transform 2022 back in-person July 19 and virtually July 20 - 28. Join AI and data leaders for insightful talks and exciting networking opportunities. Register today!
More than four months after Apple lost iAd boss A... |
| Oct 12, 2011 | Mobile Ad Network Greystripe Makes Ads More Social & Interactive With New Ad Boosters | Mobile ad network Greystripe is making ads more social and more interactive with today’s launch of new ad units called “Ad Boosters.” There are two types of Ad Boosters available. The first is an industry-focused ad unit with features speci... |
| Aug 17, 2011 | Apple’s iAd head (and Quattro co-founder) Andy Miller jumps ship | Did you miss a session from GamesBeat Summit 2022? All sessions are available to stream now. Learn more.
In yet another blow to Apple’s iAd mobile advertising platform, the group is losing iAd boss Andy Miller, All Things Digital reports.
M... |
| Aug 17, 2011 | Apple’s iAd head (and Quattro co-founder) Andy Miller jumps ship | In yet another blow to Apple’s iAd mobile advertising platform, the group is losing iAd boss Andy Miller, All Things Digital reports.
Miller, who co-founded mobile ad company Quattro Wireless, which Apple bought for $275 million in 2010, is... |
| Apr 26, 2011 | Why Doesn't Volvo Want Android Users? | Baseball season has started, and tempted by an offer of free access to live games for the month of April, I downloaded the MLB.com At Bat app for the iPad.
The free live baseball broadcasts are sponsored by Volvo. However, the promotion is ... |
| Apr 22, 2011 | ValueClick acquiring mobile ad network Greystripe for $75M | Online marketing company ValueClick has acquired mobile ad network Greystripe for $75 million, according to TechCrunch.
The deal continues a merger spree among the mobile ad networks, as noted in previous deals such as Google’s $750 million... |
| Apr 22, 2011 | ValueClick To Acquire Mobile Ad Network Greystripe | The value of mobile advertising networks is well established at Google and Apple: Google bought Admob for $750 million and Apple bought Quattro Wireless for $275 million. So far though the independent ad networks have stayed on the sideline... |
| Mar 25, 2011 | Take that, iAds: Greystripe has run 100+ iPad ad campaigns | Apple’s iAds advertising program finally came to the iPad early this month, but it seems a bit late to the party. Mobile ad network Greystripe just announced that it has served more than 100 iPad ad campaigns in the last nine months.
So how... |
| Jan 26, 2011 | Greystripe partners with MNI for local mobile ads | Mobile ad startup Greystripe just announced that it has signed a deal with Media Networks, Inc. that will bring local advertising into the Greystripe ad network for the first time.
Director of marketing Dane Holewinski said that until now, ... |
| Jan 7, 2011 | Greystripe's Flashy iOS Ads Help Boost Mobile Ad Network's Revenue By 400 Percent | Mobile ad network Greystripe launched its workaround to bring Flash-like ads to iOS devices last year, with the hope that advertisers who still want to use Flash-based ads would choose the network’s format over Apple’s iAd format. It looks ... |
| Dec 23, 2010 | Top 10 Mobile Products of 2010 | Mobile technology has seen major advances over the course of 2010, with new platforms, new services and new usage trends all taking hold to spread the adoption of not just the mobile Web, but the Web itself. The number of smartphone owners ... |
| Sep 15, 2010 | Greystripe Brings Rich Media Ad Formats To The Mobile Web | Mobile advertising network Greystripe is moving into new territory today, expanding its platform to allow advertisers to reach users on the mobile web. Greystripe, which has until now offered in-app advertising on the iPhone, iPad, Android ... |
| Sep 15, 2010 | Greystripe’s mobile ads break free from their app prison | As the mobile advertising industry grows, most of the attention has focused on advertising inside applications, not on mobile websites. Since the iPhone’s enormous app ecosystem is one of its main draws, it’s no surprise that Apple’s iAd ef... |
| Aug 26, 2010 | How lucrative are iPhone ads? MobilityWare made $300K in June | There has been some debate about whether developers can make serious cash from the advertising in their iPhone applications. In fact, Steve Jobs suggested that Apple created its iAd program as a way to address the lack of lucrative, high-qu... |
| Aug 3, 2010 | Greystripe brings its banner ads to AdWhirl | Mobile ad network Greystripe says its ads now work with ad network “mediator” AdWhirl. This is the first of what should be a number of Greystripe integrations with similar services.
These mediators allow mobile app developers to pull advert... |
| Jul 13, 2010 | Crisp Wireless demoes cross-platform ads with first campaign | In January, Crisp Wireless launched the Crisp Advertising Platform, the first to support ad campaigns across iPhone and Android devices, on both the Web and in mobile applications. Today, the New York based startup is announcing the first i... |
| Jun 23, 2010 | Greystripe: Developer Sign-Ups Doubled Following Apple's New Ad Network Policy | Following the drama of Apple’s new developer licensing agreement a few weeks ago, independent mobile ad network Greystripe is reporting double the number of developer sign ups to its network. According to the new terms of the agreement, onl... |
| Jun 11, 2010 | Exit To Nowhere: The Conundrum Of Being An Independent Mobile Ad Network Under Apple's Rules | A look at Apple’s new developer licensing agreement a few days ago revealed that the Cupertino-based company may have just completely blocked Google’s AdMob from serving ads on the iPhone and iPad. According to the new terms of the agreemen... |
| Jun 7, 2010 | Greystripe And Adobe Partner To Bring Flash Ads To The iPhone And iPad. Sort Of. | The ongoing battle between Adobe and Apple over the lack of support for Flash on the iPhone and iPad has been entertaining to say the least. Adobe has been candid about what they think of Apple’s policy, and in turn, Steve Jobs has been ope... |
| May 13, 2010 | Apple Flash Ban Good for Greystripe: Company Behind “iFlash” Ads Sees 200% Growth | No Flash on the iPhone? It’s not a problem for advertisers, apparently. Developers tasked with creating rich media ad units for Apple’s popular mobile devices have been busy porting their Flash-created ad collateral into an iPhone-friendly ... |
| Mar 30, 2010 | Mobile Advertising Network Greystripe Brings Its iFlash Ads To The iPad | Although the iPad apparently lacks Flash, that doesn’t mean that rich media won’t be able to function on the device. Yesterday, we heard that Brightcove will stream video in an HTML5 video player as opposed to a Flash unit. And today, Greys... |
| Mar 18, 2010 | Four ways to make money “selling” free mobile apps | The mobile app market is heating up, both for paid and free apps. And we’re seeing numerous app developers and content publishers jumping into the market every day looking to make money on this opportunity. If you can get consumers to pay f... |
| Mar 18, 2010 | Four ways to make money “selling” free mobile apps | Did you miss a session from GamesBeat Summit 2022? All sessions are available to stream now. Learn more.
The mobile app market is heating up, both for paid and free apps. And we’re seeing numerous app developers and content publishers jumpi... |
| Feb 2, 2010 | Greystripe Extends Ad Network To Nokia's Ovi Store | On the heels of the surprising news that Nokia’s Ovi Store delivers one million downloads per day, mobile ad network Greystripe is announcing support for Nokia’s very own app store. Although Greystripe supported Java downloads before, this ... |
| Jan 26, 2010 | Greystripe claims success for 99-cent mobile ads for app developers | There are, right now, basically two kinds of ads that you can buy to run on smartphones: Branding or performance. Branding ads are meant only to show big-spending phone owners your brand name with some sort of message about it. You pay for ... |
| Jan 26, 2010 | Greystripe claims success for 99-cent mobile ads for app developers | Did you miss a session from GamesBeat Summit 2022? All sessions are available to stream now. Learn more.
There are, right now, basically two kinds of ads that you can buy to run on smartphones: Branding or performance. Branding ads are mean... |
| Dec 18, 2009 | DiscoveryBeat videos: The masters explain how to get your app noticed | We are excited to bring Transform 2022 back in-person July 19 and virtually July 20 - 28. Join AI and data leaders for insightful talks and exciting networking opportunities. Register today!
We’re pleased to present the videos of our Discov... |
| Dec 18, 2009 | DiscoveryBeat videos: The masters explain how to get your app noticed | We’re pleased to present the videos of our DiscoveryBeat panel sessions that took place on Dec. 8.
They’re a good way to learn from some of the smartest minds about how to get your application noticed in an age of noise. With more than 100,... |
| Dec 17, 2009 | Advertising on iPhone may be changing, but it’s not pretty | reader comments 21 with 18 posters participating
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San Francisco-based mobile advertising company Greystripe says that it sees 10 to 20 percent higher clickthrough rates (CTR... |
| Dec 17, 2009 | Web ads served to iPhones draw 10-20 times more clicks | Did you miss a session from GamesBeat Summit 2022? All sessions are available to stream now. Learn more.
“The wall between online advertising and mobile advertising has cracked,” according to ad network executive Michael Chang. Chang’s comp... |
| Dec 17, 2009 | Greystripe And Tribal Fusion See Success With Web-To-Mobile Ad Campaigns | Mobile ad network Greystripe recently partnered with ad placement service Tribal Fusion to allow online ads to run on iPhones, diminishing the need for mobile specific ad formats. The partnership allows online ads to run on iPhones, elimina... |
| Dec 17, 2009 | Web ads served to iPhones draw 10-20 times more clicks | “The wall between online advertising and mobile advertising has cracked,” according to ad network executive Michael Chang. Chang’s company, Greystripe, has been testing a partnership with Web ad network Tribal Fusion. In the past six months... |
| Dec 9, 2009 | Greystripe Launches Ads For Android | Mobile advertising network Greystripe is rolling out its ad formats for the Android this morning, offering Android app developers with an an Android SDK and an opportunity to monetize their applications. Greystripe, which has delivered ads ... |
| Nov 19, 2009 | iPhone Ad Network Greystripe Rolls Out Guaranteed Download Program | There continue to be conflicting views as to whether iPhone developers actually make money from ads on the iPhone. One issue is that free app developers who advertise in games end up paying on a CPC basis, in which the click takes the visit... |
| Oct 26, 2009 | Study Reveals More Details About The iPhone Mom | A few months ago, we wrote about mobile ad network Greystripe’s study that placed “iPhone moms” (mothers of young children who own iPhones) as one of the new and growing mobile advertising demographics on the street. In August, Greystripe c... |
| Oct 22, 2009 | iPhone app marketing and monetization meetup tonight | Editor’s note: This post is sponsored by VSC & AppLaunchPR.
Mobile apps are hot right now. Developers spend a good amount of time in development and through the Apple process but still could use a few tips and tricks on better ways to m... |
| Oct 19, 2009 | iPhone app marketing and monetization meetup this Thursday | Editor’s note: This post is sponsored by VSC & AppLaunchPR.
Mobile apps are hot right now. Developers spend a good amount of time in development and through the Apple process but still could use a few tips and tricks on better ways to m... |
| Sep 2, 2009 | NBC, ABC VCs invest in mobile ad network Greystripe | Did you miss a session from GamesBeat Summit 2022? All sessions are available to stream now. Learn more.
Greystripe, the mobile ad network known for its ads-games that invite users to play rather than just click, has drawn $2.5 million of f... |
| Sep 2, 2009 | Mobile Ad Network Greystripe Gets A $2 Million Infusion From NBC Universal | Greystripe, the mobile brand and game advertising network has secured $2 million in an extended series C funding round from General Electric and NBC Universal’s Peacock Equity Fund. The startup originally raised $5.5 million in the series C... |
| Sep 2, 2009 | Greystripe raises additional $2 million | SF-based mobile ad network takes in extra funding from NBC's Peacock Equity Fund Greystripe, a mobile ad network, has raised an additional $2 million in Series C funding from NBC Universal's Peacock Equity Fund. This brings the total round ... |
| Sep 2, 2009 | NBC, ABC VCs invest in mobile ad network Greystripe | Greystripe, the mobile ad network known for its ads-games that invite users to play rather than just click, has drawn $2.5 million of funding from Peacock Equity, a venture capital fund run by GE Capital and NBC Universal. Peacock’s investm... |
| Jun 24, 2009 | Greystripe Ups The Ante In The iPhone Ad Network Wars, Launches Guaranteed CPM Program | There have been questions as to whether iPhone developers can make significant revenue from ads on the iPhone, mainly because the supply of advertisers can’t keep up with the demand for iPhone apps. Others say that developers actually can m... |
| Jun 24, 2009 | Google's Mobile AdSense For iPhone and Android Apps Now In Public Beta | Google is moving into the mobile ad market with AdSense for mobile apps. Over the past few months, Google has been testing both text and graphical ads with ten mobile app developers, including Shazam and Urbanspoon. Today it is opening the ... |
| Mar 12, 2009 | Greystripe raises $5.5M for mobile ads | Greystripe, maker of a software platform for developing ad-supported games for mobile phones, announced that it brought in $5.5 million in third-round funding from Incubic Venture Capital, Steamboat Ventures and Monitor Ventures.
The San Fr... |
| Mar 11, 2009 | Ad Network Greystripe Receives $5.5 Million In Series C Funding | Mobile game advertising network Greystripe secured $5.5 million in Series C funding led by Incubic Venture Capital, Steamboat Ventures and Monitor Ventures. The company previously received a total of $10.1 million in Series A and B funding,... |
| Jan 29, 2009 | Greystripe Hits 140 Million Mobile "AdverGame" Downloads | Mobile game ad network Greystripe has hit 140 million ad-supported game downloads thanks to iPhone users. In the fourth quarter of 2008 alone, it supported 30 million downloads. All of these ad-supported and Greystripe says that over 50 per... |
| Nov 23, 2008 | VC Funding of online video startups | Dan Beldy speaks at the NewTeeVee Live 2008 Panel: Online Video Investment Trends
Dan Beldy participated in the VC Panel entitled "Online Video Investment Trends" on November 13th at NewTeeVee Live 2008. Dan succinctly articulates... |
| Jul 18, 2008 | Greystripe Monetizing iPhone Games With Ad Platform | The current iPhone App Store revenue share model – a 70/30 split for the sale of apps, generally in the $0.99-$9.99 range – doesn’t exactly reward developers for producing addictive games. Greystripe, an advertising network for mobile games... |
| Jul 18, 2008 | These 10 companies will demo on MobileBeat stage | After some tough decision-making, we’ve settled on the ten companies to present to the full audience on stage at MobileBeat next Thursday, July 24.
They’ve beat out far more than a hundred companies after several rounds of selection. They a... |
| Feb 11, 2008 | Greystripe sees Success with In-Game Mobile Advertising | Greystripe, a distributor of ad-supported mobile games, announced the results of its two-month U.S. ad campaign for Yahoo!’s oneSearch mobile web portal. The ad campaign was run in tandem with a ten question WAP survey administered by Grail... |
| Oct 31, 2007 | Vivendi now delivering free, ad-supported mobile games | Vivendi Universal is the latest giant media company to join the trend of free content delivery — supported by advertising.
For the first time, the company is giving away mobile games, supported by ads inserted with technology from a Silicon... |
| Aug 22, 2007 | Mobile games hot: Greystripe, Cellcast show traction | Greystripe, the San Francisco start-up that “wraps” ads around games distributed in mobile phone, says users have downloaded 14 million mobile games with its technology.
That’s in less than a year, and suggests significant traction. The ann... |
| Aug 21, 2007 | Greystripe Hits 14 Million Downloads Of Free Mobile Games | GreyStripe has passed the 14 million downloads mark on its free mobile gaming content site Gamejump.com in just over 12 months.
Gamejump.com’s model provides downloadable mobile gaming content ad supported and free in a market where paid do... |
| May 27, 2007 | Greystripe raises $8.9M for mobile games wrapped with ads | San Francisco’s Greystripe, a provider of a technology that can insert ads on the fly into mobile games, making it easier for game developers to monetize their creations, has raised $8.9 million in a second round of financing.
The round was... |
| Feb 16, 2007 | Roundup: Filmloop revisited, Quattrone back, Greystripe’s ads, Healthline and more | [Updated] Here’s a roundup of the latest action:
Filmloop’s forced shut down, continued — Filmloop co-founder Prescott Lee says investors turned on the company in late November, forcing a sale by end of December, even though some potential ... |
| Jan 25, 2007 | The investor chronicles: Mayfield, In-Q-Tel, Garnett-Helfrich, Alsop-Louie & Leapfrog | Here are the latest ups and downs of Silicon Valley’s venture capital/investor community:
Mayfield Fund — The well-known Silicon Valley venture firm with a good pedigree, but a rocky recent past, is on the upswing in China. Tomorrow (Friday... |
| Oct 11, 2006 | Greystripe, yet another mobile phone game co., raises $1.2M | Greystripe, a SF start-up developing free, ad-supported games for mobile phones, joins a large crowd of competitors, raising $1.2 million in a first round of funding, according to VentureWire today (sub required).
The money comes from Incub... |